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View Sarah Armstrong's biography
Learn how and why Coca-Cola is moving to value-based compensation with their agencies and how they have crafted pay for performance.
The Coca-Cola Company (TCCC) recently announced that it is changing its methodology for compensating agencies. TCCC will now compensate its agencies via an innovative value-based compensation (VBC) method. Coca-Cola determined that labor-based arrangements were not optimal and embarked on a program to build a framework for assigning value ranges for individual scopes of work.
Sarah Armstrong, Director, Worldwide Media & Communications Operations at TCCC will discuss The Coca-Cola Company’s change in agency compensation that is being rolled out globally. Sarah will present Coca-Cola’s thinking and share the techniques and tools that they are using to determine the value of individual scopes of work.
“The Coca-Cola Company’s Value-Based Compensation Approach,” featuring Sarah Armstrong, will be the featured discussion at a special session of the May 12 4A’s Finance Committee. In order to allow all industry members to listen to Sarah’s presentation of Coca-Cola’s new approach you will be able to view the session via a special 4A’s Webinar on May 12, 2009, 1:30 PM EDT.
This insightful Webinar discussion of value-based compensation will explore:
- Why Coca-Cola is moving to value-based compensation
- The strategic principles of the new Coca-Cola agency compensation plan.
- How Coca-Cola determines the value of the agency's work
- The techniques that Coca-Cola will use to reward agencies for positive performance
- Tools and templates that Coca-Cola has developed to facilitate the ultimate expansion of their value-based compensation plan across 200 brands and all global markets
Sarah Armstrong will answer your questions about why and how this iconic marketer is changing the compensation paradigm. Ms. Armstrong will share tools that Coca-Cola has developed to help frame and manage scope of work. She will discuss value considerations and describe a “Value Calculator” that Coca-Cola has developed to guide their value compensation determination.
This special 4A’s Webinar presentation will not be recorded and the Coca-Cola presentation material will not be distributed … so … this must-attend event has to be viewed live at 1:30 PM EDT on May 12—REGISTER NOW.
Title: The Coca-Cola Company’s Value-Based Compensation Approach, Featuring Sarah Armstrong
Date: Tuesday, May 12, 2009
Time: 1:30 PM – 3:30 PM EDT
After registering you will receive a confirmation e-mail containing information the Webinar call-in number and a dedicated link to join the Webinar. Be sure to save the e-mail and link to access the Webinar on May 12.
Questions or comments? Contact Nancy Petri, npetri@aaaa.org, 212-850-0761
Sponsored by the 4A's Finance Committees.
System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.3.9 (Panther®) or newer |