2005 AAAA Announces O'Toole Award Winners and Finalists
Winning Agencies Include Crispin Porter + Bogusky, Eisner Communications & Clarity Coverdale Fury

Bermuda, Friday, May 6, 2005 …The winners and finalists of the 2005 O’Toole Awards for Creative Excellence were announced at the 87th annual American Association of Advertising Agencies Management Conference, which concludes today at the Fairmont Southampton, Bermuda. Nina DiSesa, chairman, McCann-Erickson New York, and co-chair of the AAAA Creative Committee, announced the winners and finalists.

Crispin Porter + Bogusky, Eisner Communications, Clarity Coverdale Fury, Bromley Communications, Lowe, and WONGDOODY were top winners of the creative competition.

Winners and runners-up of the O’Toole Awards were announced in three categories: Agency General Excellence, Multicultural Advertising, and Public Service. The Agency General Excellence award is bestowed upon agencies in three segments based on agency size. The Multicultural Advertising award is granted as a single prize and the Public Service prize is given in print and broadcast.

The 2005 O’Toole Awards winners and finalists are:

-O’Toole Agency Awards-

Large Agencies
First Place: Crispin Porter + Bogusky
Runner-Up: Fallon Minneapolis
Finalist: Arnold Worldwide

Mid-Sized Agencies
First Place: Eisner Communications
Runner-Up: DDB Los Angeles
Finalist: BBDO Chicago

Small Agencies
First Place: Clarity Coverdale Fury
Runner-Up: Hoffman York Inc.
Finalist: Lindsay, Stone & Briggs

-O’Toole Multicultural Award-

First Place: Bromley Communications
Runner-Up: The Vidal Partnership
Finalist: Conill Los Angeles

-Public Service-

Broadcast
First Place: WONGDOODY
Runner-Up: McCann-Erickson
Finalist: Lowe

Print
First Place: Lowe
Runner-Up: Clarity Coverdale Fury
Finalist: WONGDOODY

Click here to download a list of previous years’ winners and finalists.

About the AAAA
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with media, government, and the public sector.