If you're like most busy executives in the advertising industry your schedule fills up fast and is always full. That's why we want you to plan early for the 4A's leadership conference, Transformation LA, to be held at the Beverly Hilton Hotel in Los Angeles, March 26–28, 2012.

This conference will focus on the confluence of creativity, media and technology transforming brands by the value of what agencies do for advertisers. It will celebrate the accomplishments of companies across the spectrum of our community and how they are transforming their business models...their communication platforms...and, most importantly, how they are dealing with consumers in our rapidly transforming ecosystem.

Transformation LA 2012 will feature thought leaders from advertisers and agencies and take advantage of our proximity to the Hollywood creative and gaming communities.

Online registration for the conference will be available beginning August 15. Mark your calendar now and watch for further details.