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Last Modified: 8/10/2022

PETERMAYER

AGENCY CONTACT INFORMATION
PETERMAYER	Phone (504) 581-7191
318 Camp Street	Fax (504) 581-3009
New Orleans, LA 70130-2804	URL www.peteramayer.com
	Contact Heather Snow
	E-mail snowh@peteramayer.com

AGENCY OWNERSHIP

Privately Held

Woman Owned

(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)

AGENCY DESCRIPTION

For 300 years, cultures have been colliding in our little crescent of the world. All that colorful history has made New Orleans the perfect place to stage revolutions, set up piracy outposts or open an advertising agency. And that’s exactly what Peter Arno Mayer did 51 years ago (the agency part, not the piracy).

Today, PETERMAYER is an independent, full-service agency of 80 people built around a single purpose:

We help brands move people. Move people to feel. Move people to play. Move people to act.
In a world where media is creative and creative is PR and PR is social and social is strategy and strategy is media, it’s critical to have all these functions in one place working in tandem. We’ve built our agency around this collaborative way of working.

Being together makes us better.
Whether you’re looking to drive more customers to your outpost, or stage your brand’s next big revolution, or both, you have a partner in us.

Hop on.

Offices

GLOBAL SERVICE REGIONS

Africa

China

Eastern Europe

Middle East

South Pacific

Discretionary Comments:

Peter Mayer is a member of AMIN Worldwide. This affiliation of 50+ independently owned marketing firms across the Americas, Europe, Africa, the Middle East and Asia Pacific allows us access to marketing professionals around the world.

U.S. OFFICES

Peter Mayer

318 Camp Street,

New Orleans, LA 70130

Phone: (504) 581-7191

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees	51-100
Total US	51-100
Total Worldwide	51-100

BIOS

Michelle Edelman, CEO & Chief Strategy Officer

Michelle Edelman can be described in one word: fierce. She’s one of the 1% of woman agency owners. She’s among the 1% of agency strategists whose ideas have had lasting cultural impact. And she will quickly become one of the 1% of the go-to people in your circle — because she gets you, and she’s got your back.

Michelle joined PETERMAYER in 2013 to build the future of the agency’s strategy group, drawing from her experience leading marketing for global tech companies and brand planning for global agencies. She rose in the company by establishing integrated planning across disciplines.

Prior to PETERMAYER, Michelle earned a reputation for her astute insights about cultural change, leading to transformational work, such as Dove’s Campaign for Real Beauty, which elevated the brand as a contemporary icon.

She holds a BS, MBA and MPH from Northwestern University and the Kellogg School of Management. A Chicagoan who took a stint in Southern California, Michelle now calls New Orleans home.

Brand experience: 3M, Adidas, Allstate, Altoids, Avid, Craftsman Tools, Delta Airlines, Dick’s Sporting Goods, DIRECTV, Disney, Dove, Huggies, Jenn-Air, Kenmore, Maytag, Motorola, Suave

Matt Kuttan, Chief Creative Officer

Matt Kuttan has lived in 10 countries and speaks five languages. His trick for learning the real culture of a place? Talk to the doorman, not the concierge. A voracious traveler who wears his exuberance on his sleeve (literally — note his colorful wardrobe acquired along the way), Matt’s approach to multiculturalism is lived experience coupled with deep curiosity and a genuine love of people.

As CCO, Matt fuels the agency’s creative vision to reflect changing cultural trends and clients’ needs for creative that spans all media. He brings an omnichannel perspective to his creative product and challenges his team to incorporate human-centered approaches to solving business problems.

Prior to joining PETERMAYER, Matt led creative departments at multinational agencies including Leo Burnett, Saatchi X, Burrell, JWT and BBDO. His work has won awards including Cannes, Clios, One Show and Effies.

Matt has an MFA from Tiffin University and has taught at a number of academic institutions and portfolio schools throughout the U.S. as well as in London and Mexico. We aren’t sure where Matt’s source of exuberant energy comes from, but watch this space: We intend to bottle and brand it.

Brand experience: Adidas, Bacardi, Bridgestone, Brooks Running, Coca-Cola, Colgate, Danone, Ford, Home Depot, Hotels.com, Lexus, Mars, McDonald’s, MolsonCoors, P&G, Popeye’s, Samsung, Sprite, Subway, Toyota, Visa, Walmart

Adam Blankenship, EVP, Director of Client Engagement

Adam Blankenship started out as an architecture/civil engineering double major — he wanted to build bridges. A pragmatist by nature, he did the math on the number of bridges designed and built in a given year and quickly realized the odds weren’t in his favor. He changed his major to advertising, and has been building bridges ever since.

Adam leads the account management and project management departments to ensure the agency is delivering on its promise to be “better together” with our client partners. He passionately believes in the power of creativity to drive business results and coaches his teams to be strong negotiators, empathetic problem solvers and tireless champions of great creative ideas.

Prior to joining PETERMAYER, Adam gained experience at global network agencies like BBDO and DDB as well as independent agencies like McKinney and RPA, working with a variety of brands across categories but developing specialized expertise with automotive brands. But his heart lies in the spirits space — ask him about Craft Cocktail Fridays, and clear your afternoon calendar.

Brand experience: Audi, Bennigan’s Restaurants, Chambord Liqueur, Coldwell Banker, ExxonMobil, Finlandia Vodka, Foster Farms Chicken, GE, Gold’s Gym, Honda, Kia, Mazda, Monster.com, Polaris Motorsports, Subaru, Victory Motorcycles

Heather Snow, VP, Director of Marketing & Business Development

Heather Snow’s high school sport was swimming: three years a middling freestyle sprinter, culminating in a final, lasting love/hate relationship with Butterfly — that complex orchestration of major muscle groups moving in opposing directions to create forward propellant force. Which is fitting, since “New Business” is the Butterfly of the agency world.

She’s now a hardcore yet graceful builder of PETERMAYER’s business and image, bringing a storyteller’s craft and a consultant’s mindset to the role. Bridging two distinct but interrelated functions, her approach to clients and journalists is the same: putting herself in their shoes, building trust through candor, and looking for the “why” behind the assignment or story.

Prior to joining PETERMAYER, Heather honed her PR craft at MullenLowe and WE Communications and oversaw marketing and business development for Austin-based McGarrah Jessee, which she helped to double in size and elevate from regional to national agency stature.

Heather has a Masters degree in Communications from Victoria University of Wellington, N.Z. and a BA in English Literature from the University of Vermont. She’s traveled around the world without incident, but ask her about the curse of the PDX-MSY travel route.

Brand experience: AMD, Avon, Chaco, Crabtree & Evelyn, GameStop, Kendra Scott, Lyft, Match.com, Microsoft, Outdoor Voices, SkinnyPop, Waterloo, Verizon, Zippo

Clients & Brands

Agency Clients And Brands

Client Name:

CenturyLink

Brand(s)/Services Provided:

CenturyLink

Creative Production-AOR
Strategy/Planning-AOR

Client Name:

Hancock Whitney Bank

Brand(s)/Services Provided:

Hancock Whitney Bank

Creative Production-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Strategy/Planning-AOR

Client Name:

Kennedy Space Center Visitor Complex

Brand(s)/Services Provided:

Kennedy Space Center Visitor Complex

Creative Production-AOR
Media Buying-AOR
Media Planning-AOR

Client Name:

Hilti

Brand(s)/Services Provided:

Hilti

Creative Production-Project
Strategy/Planning-Project

Client Name:

Coastal Mississippi

Brand(s)/Services Provided:

Coastal Mississippi

Creative Production-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR

Client Name:

Arlington Convention and Visitors Bureau

Brand(s)/Services Provided:

Arlington Convention and Visitors Bureau

Creative Production-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Strategy/Planning-AOR

Client Name:

Sigma Alientos

Brand(s)/Services Provided:

Sigma Alientos

Digital/Interactive-AOR
Public Relations-AOR

Client Name:

St. Augustine, Ponte Verda & The Beaches Visitors & Convention Bureau

Brand(s)/Services Provided:

St. Augustine, Ponte Verda & The Beaches Visitors & Convention Bureau

Creative Production-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR

Client Name:

Petoskey Area Visitors Bureau

Brand(s)/Services Provided:

Petoskey Area Visitors Bureau

Creative Production-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR

Client Name:

Zatarains

Brand(s)/Services Provided:

Zatarain''s

Creative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES

MEDIA

Total gross media placed by this office

Under $50 Million

Allocation percent of media placed by this office
Local Broadcast	40%
Print	10%
Out of Home	15%
Digital (Internet, Mobile, SEM, Viral)	35%

Specialized Services

SERVICE OFFERINGS
Revenue	Specialty	Description
30%	Advertising - General Market/ Traditional	Enter optional description

15%	Brand Consulting	Enter optional description

15%	Digital/Interactive \| Mobile and Wireless	Enter optional description

5%	Digital/Interactive \| Search Engine Marketing	Enter optional description

5%	Marketing Data Analytics	Enter optional description

10%	Media Buying	Enter optional description

10%	Media Planning	Enter optional description

10%	Public Relations	Enter optional description

Industry Experience

INDUSTRIES

Agriculture

Business Services & office products

Consumer Services

Cosmetics, perfumes & toiletries

Education

Entertainment & Culture | amusement parks

Entertainment & Culture | motion pictures

Financial services | banking

Financial services | credit cards

Financial services | insurance

Financial services | investments

Food & Beverage | alcoholic beverages

Food & Beverage | food

Food & Beverage | soft drinks

Gambling | casinos

Gambling | lotteries

Government | economic development

Government | political

Healthcare | direct to consumer (DTC)

Healthcare | hospitals, healthcare facilities, medical services

Healthcare | managed care

Household Supplies

Industrial, Manufacturing & chemicals

Luxury & Imported products

Media | broadcasting

Media | other

Media | publishing

Non-profit, associations & public services

Professional services (Accountants, consultants, lawyers)

Public Relations

Real Estate | buildings & construction

Recreation & Sports | hobbies

Recreation & Sports | sporting goods

Restaurants

Retail

Social Media

Technology | .com business

Technology | communications

Technology | consumer electronics

Technology | electronics

Telecommunications

Tobacco

Travel | hotels & resorts

Travel | tourism