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Last Modified: 1/11/2016

Posterscope USA

AGENCY CONTACT INFORMATION
Posterscope USA	Phone (917) -62-1-3256
32 Avenue of Americas	URL www.posterscope.com
25th Floor	Contact Ashley Deckert
New York, NY 10013	E-mail ashley.deckert@posterscope.com

AGENCY OWNERSHIP

AGENCY DESCRIPTION

Posterscope’s mission is to be pioneers of the Out-of-Home landscape by delivering compelling, creative, and quantifiable Out-of-Home solutions that make a meaningful difference to our clients’ business. As convergence transforms the medium, we strive to understand the connection between Out-of-Home, technology, content and media which all comprise to create the OOH Ecosystem.

At Posterscope we start with consumer insight, convergence planning and innovation, which sit at the heart of how we approach the market. This allows us to create custom OOH solutions that are fully integrated across the entire bought, owned, earned media spectrum.

Offices

GLOBAL SERVICE REGIONS

U.S. OFFICES

Posterscope USA

3390 Peachtree Road N.E., Suite #710

Atlanta, GA 30326

Phone: (404) 760-6082

Posterscope USA

2700 Pennsylvania Ave., 2nd Floor

Santa Monica, CA 90404

Phone: (310) 255-1000

Posterscope USA

32 Avenue of Americas,

New York, NY 10013

Phone: (917) 621-3256

Posterscope USA

1435 Larimer Street, #309,

Denver, CO 80202

Phone: (303) 352-0100

Posterscope USA

875 Howard St., 6th Floor,

San Francisco, CA 94103

Phone: (415) 541-2900

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees	0-50
Total US	51-100
Total Worldwide	201-500

BIOS

Helma Larkin, CEO

With 15+ years of experience in the media and technology sectors, Helma leads the Posterscope USA team as CEO, having previously held the CFO role. Her focus is on enhancing the Posterscope offering through new technologies, relationships,
and partnerships that are evolving the Out of Home marketplace and driving innovation for clients.

Martin Porter, SVP, Group Director

Martin manages the development of Out of Home within the Dentsu Aegis Network and is the new business lead across Posterscope USA. Martin has 18 years of OOH and media
experience. Out of Home, radio, and cinema specialist for 14 years working in London, UK and the last 4 years working across Out of Home, digital and mobile in New York.

Jeff Tan, VP, Strategy

Jeff leads the strategy team at Posterscope and would be responsible for driving innovation, big ideas, and digital initiatives for Gett. Jeff has 11 years of international digital marketing experience across US, Australia and UK. Jeff has proven he can use digital strategies to build big brands such as Nissan, General Motors, Calvin Klein and Tourism Australia. He successfully launched iProspect in Melbourne Australia, building a digital performance agency from scratch to a robust, market leading position in 3 years. He was also was chosen as part of B&T Australia Magazine’s top 30 under 30 marketing professionals.

Mary Schaetzle, VP, Director, Media Investment

Mary leads the media investment team at Posterscope and would be responsible for overseeing all negotiations and rates for Gett. Mary joined the Posterscope team in August 2010 as VP, Director Media Investments. She is responsible for monitoring spend, maintaining vendor relations and keeping abreast on market conditions and trends. Mary is an Out of Home veteran with over 25 years of experience in the industry.

Jo Zmood, EVP, Managing Director

Jo is the managing director for Havas, Aegis/Denstu East Coast, International clients and business development. Jo has over 20 years of media experience, with a strong focus on strategic convergent thinking. She's established a long-standing reputation of excellence in the advertising industry. She has experience in planning and buying traditional and non-traditional media in Australia, Europe, the Middle East, and the U.S.

Clare-Marie Harris Panno, SVP, Director, Insights

At the intersection of art and science, Clare-Marie manages the delivery of research, analytics, and insights that inform consumer targeting and engagement with Out of Home. Clare-Marie has 30+ years of Out of Home experience, representing the agencies
on the TAB Technical committee and at Media Research Council on Digital measurement. Clare-Marie leads the Insights division in development and growth of Posterscope’s market-leading proprietary tools and is proud of directing Posterscope’s Out-of-Home Consumer Survey (OCS), the world’s most in-depth study of Out of Home consumer behavior in the industry.

Cecily Lester, SVP, Director, Modern Art

Leading Posterscope’s production unit with vast industry knowledge and experience, Cecily is responsible for driving daily operations and bringing innovation to our clients and partners.
Cecily has 19+ years of production and Out of Home experience with expertise in print production on both the vendor and client sides.

Clients & Brands

Agency Clients And Brands

Client Name:

Adidas

Client Name:

Gett

Client Name:

FanDuel

Client Name:

British Airways

Client Name:

Burberry

Client Name:

General Motors

Client Name:

Uniqlo

Client Name:

REEBOK

Client Name:

Red Bull

Client Name:

Disney Parks & Resorts

Billings & Revenue

BILLING/ REVENUE RANGES

MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES

Apparel & Fashion | apparel

Apparel & Fashion | footwear

Apparel & Fashion | jewelry & accessories

Appliances

Automotive | vehicles

Business Services & office products

Cosmetics, perfumes & toiletries

Entertainment & Culture | amusement parks

Financial services | banking

Financial services | credit cards

Food & Beverage | alcoholic beverages

Food & Beverage | food

Food & Beverage | soft drinks

Healthcare | direct to consumer (DTC)

Healthcare | medical products

Healthcare | pharmaceutical

Home Products | home furnishings

Home Products | home improvements (Hardware, paint, plumbing, gardening)

Home Products | housewares

Household Supplies

Industrial, Manufacturing & chemicals

Luxury & Imported products

Non-profit, associations & public services

Public Relations

Real Estate | buildings & construction

Recreation & Sports | hobbies

Recreation & Sports | sporting goods

Recreation & Sports | toys & games

Restaurants

Retail

Technology | .com business

Technology | communications

Technology | computer hardware & software

Technology | electronics

Telecommunications

Travel | airlines

Travel | hotels & resorts

Travel | tourism