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Posterscope USA

AGENCY CONTACT INFORMATION
Posterscope USAPhone (917) -62-1-3256
32 Avenue of Americas URL www.posterscope.com
25th FloorContact Ashley Deckert
New York, NY 10013E-mail ashley.deckert@posterscope.com
AGENCY OWNERSHIP
AGENCY DESCRIPTION
Posterscope’s mission is to be pioneers of the Out-of-Home landscape by delivering compelling, creative, and quantifiable Out-of-Home solutions that make a meaningful difference to our clients’ business. As convergence transforms the medium, we strive to understand the connection between Out-of-Home, technology, content and media which all comprise to create the OOH Ecosystem.

At Posterscope we start with consumer insight, convergence planning and innovation, which sit at the heart of how we approach the market. This allows us to create custom OOH solutions that are fully integrated across the entire bought, owned, earned media spectrum.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Posterscope USA
3390 Peachtree Road N.E., Suite #710
Atlanta, GA 30326
Phone: (404) 760-6082
Posterscope USA
2700 Pennsylvania Ave., 2nd Floor
Santa Monica, CA 90404
Phone: (310) 255-1000
Posterscope USA
32 Avenue of Americas,
New York, NY 10013
Phone: (917) 621-3256
Posterscope USA
1435 Larimer Street, #309,
Denver, CO 80202
Phone: (303) 352-0100
Posterscope USA
875 Howard St., 6th Floor,
San Francisco, CA 94103
Phone: (415) 541-2900

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US51-100
Total Worldwide201-500
BIOS
Helma Larkin, CEO
With 15+ years of experience in the media and technology sectors, Helma leads the Posterscope USA team as CEO, having previously held the CFO role. Her focus is on enhancing the Posterscope offering through new technologies, relationships,
and partnerships that are evolving the Out of Home marketplace and driving innovation for clients.
Martin Porter, SVP, Group Director
Martin manages the development of Out of Home within the Dentsu Aegis Network and is the new business lead across Posterscope USA. Martin has 18 years of OOH and media
experience. Out of Home, radio, and cinema specialist for 14 years working in London, UK and the last 4 years working across Out of Home, digital and mobile in New York.
Jeff Tan, VP, Strategy
Jeff leads the strategy team at Posterscope and would be responsible for driving innovation, big ideas, and digital initiatives for Gett. Jeff has 11 years of international digital marketing experience across US, Australia and UK. Jeff has proven he can use digital strategies to build big brands such as Nissan, General Motors, Calvin Klein and Tourism Australia. He successfully launched iProspect in Melbourne Australia, building a digital performance agency from scratch to a robust, market leading position in 3 years. He was also was chosen as part of B&T Australia Magazine’s top 30 under 30 marketing professionals.
Mary Schaetzle, VP, Director, Media Investment
Mary leads the media investment team at Posterscope and would be responsible for overseeing all negotiations and rates for Gett. Mary joined the Posterscope team in August 2010 as VP, Director Media Investments. She is responsible for monitoring spend, maintaining vendor relations and keeping abreast on market conditions and trends. Mary is an Out of Home veteran with over 25 years of experience in the industry.
Jo Zmood, EVP, Managing Director
Jo is the managing director for Havas, Aegis/Denstu East Coast, International clients and business development. Jo has over 20 years of media experience, with a strong focus on strategic convergent thinking. She's established a long-standing reputation of excellence in the advertising industry. She has experience in planning and buying traditional and non-traditional media in Australia, Europe, the Middle East, and the U.S.
Clare-Marie Harris Panno, SVP, Director, Insights
At the intersection of art and science, Clare-Marie manages the delivery of research, analytics, and insights that inform consumer targeting and engagement with Out of Home. Clare-Marie has 30+ years of Out of Home experience, representing the agencies
on the TAB Technical committee and at Media Research Council on Digital measurement. Clare-Marie leads the Insights division in development and growth of Posterscope’s market-leading proprietary tools and is proud of directing Posterscope’s Out-of-Home Consumer Survey (OCS), the world’s most in-depth study of Out of Home consumer behavior in the industry.
Cecily Lester, SVP, Director, Modern Art
Leading Posterscope’s production unit with vast industry knowledge and experience, Cecily is responsible for driving daily operations and bringing innovation to our clients and partners.
Cecily has 19+ years of production and Out of Home experience with expertise in print production on both the vendor and client sides.

Clients & Brands


Agency Clients And Brands
Client Name: Adidas
Client Name: Gett
Client Name: FanDuel
Client Name: British Airways
Client Name: Burberry
Client Name: General Motors
Client Name: Uniqlo
Client Name: REEBOK
Client Name: Red Bull
Client Name: Disney Parks & Resorts

Billings & Revenue

BILLING/ REVENUE RANGES
MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Appliances
Automotive | vehicles
Business Services & office products
Cosmetics, perfumes & toiletries
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | credit cards
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | soft drinks
Healthcare | direct to consumer (DTC)
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Industrial, Manufacturing & chemicals
Luxury & Imported products
Non-profit, associations & public services
Public Relations
Real Estate | buildings & construction
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Recreation & Sports | toys & games
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | electronics
Telecommunications
Travel | airlines
Travel | hotels & resorts
Travel | tourism