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Archer Malmo Memphis

AGENCY CONTACT INFORMATION
Archer Malmo MemphisPhone (901) 523-2000
65 Union avenueFax (901) -52-3-7654
Suite 500URL www.archermalmo.com
Memphis, TN 38103Contact Beverly Mattingly Mattingly
E-mail bmattingly@archermalmo.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
As one of the largest independent advertising agencies in the U.S., Archer Malmo is powered by more than 200 dedicated experts across two offices (Memphis and Austin) and multiple disciplines, who combine brand thinking, data and technology to drive short-term results and long-term growth for our clients.

Talent comes first at Archer Malmo. We work hard at maintaining a culture that attracts the most talented, curious, and collaborative people, and we invest more per capita than the vast majority of agencies on training and development. This philosophy translates to cutting-edge work and business results for our clients; the source of a proud heritage of long-term client relationships.

Our talent-first philosophy, focus on long-term client relationships, and emphasis on business results have made Archer Malmo a regular fixture on Advertising Age’s list of Best Places to Work, PR News’ list of Top Places to Work in PR, and the Inc. 5000 list of fastest-growing private companies in the nation.

As a full-service agency, our capabilities span the breadth of strategic planning, creative, digital, media, PR, and production services. We are proud to work with national and international brands such as CITGO, Delaware North, FedEx, International Paper, Implus, Juice Plus, Palm Beach Tan, R.J. Reynolds Tobacco Company, St. Jude Children's Research Hospital, Stoller USA, the University of Memphis, USAA, Valent, and Zoetis. While we work with clients in a wide variety of industries, we have specialized teams (‘practice areas’) in agriculture and retail marketing.

To learn more about Archer Malmo, please visit us at www.archermalmo.com or, better yet, give us a call. We look forward to hearing from you.

Offices


GLOBAL SERVICE REGIONS
Canada
Central Region
Eastern Region
Southern Region
Western Europe
Western Region
Discretionary Comments:
Most of our work lives in the United States, but we have a small footprint in Canada and Europe.
U.S. OFFICES
Archer Malmo Memphis
65 Union Avenue, Suite 500
Memphis, TN 38103
Phone: (901) 523-2000
Archer Malmo Austin
2901 Via Fortuna, Building 6, Suite 100
Austin, TX 78746
Phone: (512) 532-2800

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees101-200
Total US201-500
Total Worldwide201-500
BIOS
Russ Williams, CEO
Since joining Archer Malmo in 2000 and shepherding a management buyout of the agency in 2001, Russ has led Archer Malmo’s growth from 80 staff in 2001 to 210 staff in 2017. While he has advised clients across a wide range of industries, his focus at the agency is corporate strategy, acquisitions, agency culture and senior management recruiting. His Talent First philosophy has contributed to the agency's exceptional track record of growth and reputation for talent and client retention.

Since 2005, Russ has led four agency acquisitions, including Ringger Interactive - the leading mid-south digital firm at the time - TMB Marketing Group - a retail marketing specialist, Tocquigny - an Austin-based digital firm - and Combustion - a Memphis-based creative boutique. All these acquisitions have been successfully integrated under the Archer Malmo umbrella with an unrelenting commitment to brand, data and technology talent serving the agency's clients. Prior to joining Archer Malmo, Russ spent fifteen years in sales, marketing and strategic planning positions with large corporations, primarily Kraft Foods. He holds an MBA from The Darden School at The University of Virginia.
Gary Backaus, Chief Creative and Strategy Officer
Gary has more than 30 years of experience in design, advertising and brand strategy, creating award-winning work for a variety of national consumer and B2B clients. Raised as a designer and art director, he now heads both creative and strategy, having developed the agency’s framework for brand planning and communications planning. Category experience includes CPG, retail, agriculture, pet care, higher education, gaming, real estate, home services and nonprofits. Gary holds a bachelor of fine arts degree with an emphasis in advertising design from The Memphis College of Art, where he currently serves on the Board of Trustees.
Ken Rohman, Chief Digital Officer
Ken is a 20+ year marketing veteran, with the past 15 years spent deep in the trenches of the digital world. He helped found boats.com and YachtWorld.com in late 1999 and managed a partnership with eBay Motors for both before returning to client-side CRM and digital strategy roles at Bass Pro Shops and Brunswick Corporation.

Ken’s agency experience includes a wide variety of companies and industries, including durable goods, consumables, CPG, hospitality, luxury goods, and motor vehicles with brands ranging from Nutro Pet Foods to Vespa Scooters. While much of his digital work has been focused on strategy, analytics and CRM, Ken also works closely on tactical elements ranging from website development, UX/UI consultancy, digital media (display, search & social), digital communication (eCRM, eMail & Mobile) and back end analysis associated with each function.

Prior to joining the working world, Ken earned an MBA in Finance from Tulane University.
Tom Barzizza, President, Archer Malmo Retail
Leading Archer Malmo’s retail practice, Tom has spent 30 years entrenched in retail on all sides: agency, client, and owner. Specializing in multi-unit franchise-based retail and food service, he spent 18 years as SVP of Marketing for a Blockbuster franchisee, helping to grow that group into the largest franchisee in the system. He also became a franchisee for Palm Beach Tan, Inc, developing multiple locations in Memphis and Atlanta.

Tom's agency experience includes working with franchise and corporate clients such as McDonald's, Massage Envy, Blockbuster Video, Palm Beach Tan, and Gold's Gym Express, as well as other QSR chains, fitness, personal services, home services, and more. He believes in planning from the location up: maximizing the potential of every location and trade area that make up the brand. From full-blown brand and identity development to in-store promotion and POS, to cross-media creative and communication planning, Tom has a strong track record of driving business results for his clients.
Naomi Bata, SVP, Chief PR Officer
Naomi has nearly 20 years of PR and marketing experience across consumer, technology, health care and B2B sectors. She has represented clients in a variety of industries, including financial services, insurance, nutritional supplements, restaurants and hospitality, healthcare, fitness, retail, pharmaceutical, animal health and agricultural, tourism, and economic development.

In addition to leading Archer Malmo's PR department, Naomi is a mentor for early stage startups for Memphis-based accelerator Start Co. She is also a board member and training chair for PRSA Memphis, sits on the communications committee for the Ronald McDonald House of Memphis and on the Junior League of Memphis Community Advisory Board.

Prior to joining Archer Malmo, Naomi worked at Cohn & Wolfe, GCI Group, Golin, JB Chicago, and Edelman. She holds a B.S. in Advertising from the University of Illinois at Urbana-Champaign College of Communications and is an MBA candidate at the University of Illinois at Urbana Champaign College of Business.
Mary Lynn Gratzer, SVP, Director of Client Services
Mary Lynn’s 25+ years of experience in brand development contributes to Archer Malmo’s success at intuitively meeting the needs of our clients. Prior to her time here, Mary Lynn worked in brand management and strategic planning at Saatchi & Saatchi for over 15 years on a range of global brands including DuPont, Lycra, Teflon, Tyvek and Bausch & Lomb. Her consumer and business-to-business experience spans several categories, from food, fashion, and interiors to medical devices, animal health and more. Mary Lynn is recognized for her ability to cultivate effective talent and resources to make a significant impact on our client’s businesses and brands.
Arlene Goldner, SVP, Director of Media Services
Arlene has more than 30 years of experience developing media strategy. A native New Yorker, Arlene began her advertising career at BBDO NY working on packaged goods (Scott Paper, Gillette) and later at BBDO Atlanta on travel accounts (Delta and Alamo). She also experienced life on the client side at Pizza Hut, Inc. In addition, she has worked on a wide-variety of other consumer and BtoB client categories including financial, ethnic hair care, franchise-based retail, QSR, food, soft drinks, decor, education, agriculture, veterinary, automotive aftermarket, electrical components/parts, direct response, and nonprofit. Arlene is a strong advocate for integrated communications planning developed through collaboration among media, digital, and public relations strategists.

Clients & Brands


Agency Clients And Brands
Client Name: CITGO
Start Date: 4/9/2015
Brand(s)/Services Provided:
CITGO, CITGO Lubricants, Club CITGOCreative Production-Project
Digital/Interactive-AOR
Direct Marketing/CRM-Project
Client Name: Delaware North
Start Date: 1/1/2008
Brand(s)/Services Provided:
Southland Park Gaming & RacingCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Implus
Start Date: 8/1/2016
Brand(s)/Services Provided:
Balega, ForceField, Harbinger, Perfect, SofSole, TriggerPoint, YakTrax, FuelBeltCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Strategy/Planning-AOR
Client Name: The Juice Plus+ Company
Start Date: 5/10/2010
Brand(s)/Services Provided:
Juice+, Tower GardenCreative Production-Project
Digital/Interactive-Project
Direct Marketing/CRM-AOR
Strategy/Planning-Project
Client Name: Kestra Financial
Start Date: 12/3/2013
Brand(s)/Services Provided:
Kestra FinancialCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Palm Beach Tan
Start Date: 1/1/2004
Brand(s)/Services Provided:
Palm Beach TanCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: R.J. Reynolds Tobacco Company
Start Date: 1/28/1987
Brand(s)/Services Provided:
Grizzly, Kodiak, Levi GarrettCreative Production-AOR
Digital/Interactive-Project
Direct Marketing/CRM-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: USAA
Start Date: 4/13/2015
Brand(s)/Services Provided:
USAACreative Production-Project
Digital/Interactive-Project
Public Relations-Project
Strategy/Planning-Project
Client Name: Valent USA
Start Date: 5/1/2001
Brand(s)/Services Provided:
Valor, Chateau, Select Max, Tourney, Stellar, Arena, Fierce, League, InovateCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Zoetis
Start Date: 11/1/2011
Brand(s)/Services Provided:
Cerenia, Feline Revolution, Proheart6, Convenia, Pet Wellness ReportCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
14
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
12
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
2
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
2
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
5
MEDIA
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
Local Broadcast10%
Print10%
Out of Home10%
Digital (Internet, Mobile, SEM, Viral)70%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
10%Advertising - General Market/ TraditionalEnter optional description



5%Brand ConsultingEnter optional description



2%Business-to-BusinessEnter optional description



1%Corporate CommunicationsEnter optional description



5%DesignEnter optional description



5%Digital/Interactive | Blogging Discussion forums, community buildingIncluding social media strategy, implementation, and management.



5%Digital/Interactive | E-Commerce SolutionsEnter optional description



5%Digital/Interactive | Mobile and WirelessEnter optional description



10%Digital/Interactive | Search Engine MarketingEnter optional description



10%Digital/Interactive | Website development, hosting, monitoringEnter optional description



1%Direct MarketingEnter optional description



1%Event MarketingEnter optional description



1%Health CareEnter optional description



1%Industrial AdvertisingEnter optional description



1%Marketing Data AnalyticsEnter optional description



10%Media BuyingEnter optional description



5%Media PlanningEnter optional description



5%OtherArcher Malmo provides an integrated, diverse and media-neutral service offering. The agency’s allocation of marketing expenditures and use of any and all communications vehicles depends on the needs of each individual client. Therefore, marketing expenditure allocations vary substantially from client to client.



10%Public RelationsEnter optional description



1%Recruitment AdvertisingEnter optional description



5%Sales PromotionEnter optional description



1%Sports MarketingEnter optional description




Industry Experience

INDUSTRIES
Agriculture
Apparel & Fashion | apparel
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Education
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Gambling | casinos
Gasoline/Petroleum
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Household Supplies
Industrial, Manufacturing & chemicals
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | electronics
Telecommunications
Tobacco
Travel | hotels & resorts
Travel | tourism
Discretionary Comments:
While we work with clients in a wide variety of industries, we have specialized teams (‘practice areas’) in agriculture and retail marketing. Within retail marketing, we have particular depth and breadth in franchise marketing.