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Riger

AGENCY CONTACT INFORMATION
RigerPhone (607) 723-7441
Centre Plaza, 5th FloorFax (607) 723-7623
53 Chenango StreetURL www.riger.com
Binghamton, NY 13901-1623Contact Steve Johnson
E-mail sjohnson@riger.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
Riger provides proactive, creative, effective advertising and marketing communications solutions for clients who value the work we do and the results it achieves for their businesses.

In business since 1950, Riger is the oldest and largest business of its kind in South-Central New York State. In 2010, we opened our first satellite office in Northeastern Pennsylvania. With a staff of thirteen, we are a multi-service marketing communications agency, encompassing marketing, advertising, public relations, Web/interactive/online social networking, research, media buying and analysis, graphics, sales promotion, special events, video and print production, direct mail, multimedia presentations, and many other specializations. We serve a variety of industrial, business-to-business, financial, health care and consumer-oriented accounts.

When you study our roster of clients, you'll find many who've been with us a long while—and some who've been with us for most of our five-plus decades! Quite a few of these customers first came to us with a single project that eventually blossomed into an ongoing agency/client relationship.


Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Riger, a marketing communications company
53 Chenango St, 5th Fl,
Binghamton, NY 13901
Phone: (607) 723-7441
Riger, a marketing communications company
744 Main St, 3rd Fl,
Stroudsburg, PA 18360
Phone: (570) 476-4085

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Total Worldwide0-50
BIOS
Peter Cronk, Managing Partner
A Syracuse University graduate and U.S. Army veteran, Peter joined the Riger Agency in 1972 as a copywriter, then moved to account executive and account management responsibilities, specializing in industrial, technical, financial, professional services, and health care clients. He also oversees Riger public relations and publicity efforts on behalf of our family of clients. He became a principal shareholder and managing partner of the Agency in 1984.


Peter is an Accredited Member of the Public Relations Society of America and serves as membership chair of PRSA’s Finger Lakes Chapter. He’s a member of the Business Marketing Association as well as of the Communications Association of the Southern Tier.

Within the community, he serves on the boards of directors of Roberson Museum and Science Center, the Southern Tier Opportunity Coalition, and the Association for Vision Rehabilitation and Employment. He is president of the Binghamton City Schools Education Foundation. A past Adjunct Instructor in public relations at Binghamton University, he has presented marketing workshops through B.U.’s Center for Commercial Competitiveness, the Broome County Industrial Development Agency Entrepreneurial Workshop, the University Industry Partnership for Economic Growth (UnIPEG), Broome-Tioga Workforce Development, SCORE – Counselors to America’s Small Businesses, and the Greater Binghamton Business Journal. In support of Broome County’s United Way, Peter has chaired its Public Relations Division. Working with other leading upstate advertising agencies to advance the profession at the regional level, he serves on the Board of Governors of the New York State Council of the American Association of Advertising Agencies.
Mark Bandurchin, VP-Creative Services
Mark has been in the communications business since 1978. A graduate of Kent State University, he served as a public relations specialist for the Community Development Department, City of Binghamton. He joined Riger in 1979 as a copywriter and field account executive and has accumulated broad experience in market research, creative strategy and account management. In addition to consumer and business-to-business advertising, he also has been deeply involved with a variety of financial, healthcare and professional services clients.

Mark became a shareholder in the Riger Agency in 1991 and was named Vice President, Creative Services. For over ten years he served as Adjunct Instructor in advertising at Binghamton University. Additionally, he is Past President of the Public Relations Society of the Southern Tier and has served on the boards of the American Cancer Society and Center for Adolescent Services. He currently serves on the executive board of the Baden-Powell Council, Boy Scouts of America and the board of the Spiedie Fest and Balloon Rally.

Active in Greater Binghamton Chamber of Commerce affairs, Mark serves on the Project Pride committee. He is a graduate of the Broome Leadership Institute, Class of ’93. When not attending the kids’ sporting events, Mark plays a fine game of golf, taking the “A” slot in many captain-and-crew outings.
Steve Johnson, VP- Client Services
Steve joined the Riger Agency as a copywriter in 1987. Since then, he has served as an account executive and account manager working with a wide variety of business-to-business, consumer and financial services clients.

Along the way, he’s developed a keen understanding of the principles of Total Quality Management. The relentless pursuit of customer satisfaction is Steve’s personal mission, making him a perfect Riger team leader.

In 1996, Steve became a shareholder in the Agency, and was named Vice President, Client Services.

Steve is a graduate of Binghamton University’s School of Management—a student of business with a concentration in marketing that included an internship with Riger. After a year on the street selling AM radio advertising (“a real-world workshop in the psychology of sales and marketing”), Steve found his way back to Riger.

Steve sits on the Board of Directors of the Broome County Council of Churches (BC3). He is also a member of the Communications Association of the Southern Tier (CAST). Some of his other community involvement activities include coaching Johnson City youth sports and volunteering for United Way campaigns, the Broome Library Foundation, Binghamton University Community Campaigns (Business and Industry Division Leader), the Empire State Games, and the Greater Binghamton Chamber (Project Pride). Steve is a graduate of the Broome Leadership Institute, Class of ‘97.

Clients & Brands


Agency Clients And Brands
Client Name: Binghamton University
Start Date: 8/10/1994
Brand(s)/Services Provided:
B.U.Creative Production-Project
Discretionary Comments : Projects for engineering school, management school, International Center for Emerging Markets, student recruiting
Client Name: Broome County Industrial Development Agency
Start Date: 9/5/1995
Brand(s)/Services Provided:
Broome. It works for us.Creative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Discretionary Comments : AOR Print, TV, Web, presentations, literature
Client Name: CFCU Community Credit Union
Start Date: 8/20/1987
Brand(s)/Services Provided:
CFCUCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Discretionary Comments : AOR Print, TV, radio, Web,outdoor, direct mail, literature, annual report
Client Name: Cooperative Feed Dealers
Start Date: 8/10/2010
Brand(s)/Services Provided:
Aspen SongCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Discretionary Comments : Print and online
Client Name: ESSA Bank & Trust
Start Date: 5/15/2001
Brand(s)/Services Provided:
Right Way to BankCreative Production-AOR
Digital/Interactive-Project
Media Buying-AOR
Media Planning-AOR
Public Relations-Project
Strategy/Planning-AOR
Client Name: Excellus
Start Date: 11/20/1998
Brand(s)/Services Provided:
BlueCross BlueShieldPublic Relations-Project
Strategy/Planning-Project
Client Name: First Heritage Federal Credit Union
Start Date: 6/22/2003
Brand(s)/Services Provided:
Our Family Helping YoursCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-Project
Sales Promotion-Project
Strategy/Planning-AOR
Client Name: Sanofi Pasteur
Start Date: 1/5/2005
Brand(s)/Services Provided:
FluzoneCreative Production-AOR
Digital/Interactive-Project
Public Relations-AOR
Strategy/Planning-AOR
Client Name: UHS (United Health Services)
Start Date: 5/15/1990
Brand(s)/Services Provided:
UHSCreative Production-AOR
Digital/Interactive-Project
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Public Relations-Project
Sales Promotion-Project
Strategy/Planning-AOR
Client Name: Wilber National Bank
Start Date: 5/29/2006
Brand(s)/Services Provided:
Bank on our good nameCreative Production-AOR
Digital/Interactive-Project
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Public Relations-Project
Sales Promotion-Project
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
25
MEDIA
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
Local Broadcast38%
Print40%
Out of Home15%
Digital (Internet, Mobile, SEM, Viral)5%
All Other2%

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Appliances
Automotive | aftermarket
Automotive | vehicles
Business Services & office products
Education
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | insurance
Financial services | investments
Gambling | casinos
Government | economic development
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | medical products
Healthcare | pharmaceutical
Industrial, Manufacturing & chemicals
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Restaurants
Telecommunications
Travel | tourism