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Cramer-Krasselt - Headquarters

Cramer-Krasselt - HeadquartersPhone (312) 616-9600
225 N Michigan AveFax (312) 616-3839
24th FloorURL
Chicago, IL 60601Contact Karen Seamen
Privately Held
About Cramer-Krasselt
Cramer-Krasselt is one of the largest independent agencies with over $500 million in billing and 74% of our revenue from digital and social. More than integrated, we are totally interconnected to optimize and synergize every marketing communication effort for maximum impact.

With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perceptions and behaviors that significantly move the purchase needle. It’s how we helped Porsche achieve 11 years of consecutive record-breaking sales, how Corona continues to be one of the top imports, how Pacifico grew 19% to become the ninth largest selling beer in just two years
and how Tropicana broke all PepsiCo brand testing records, just to name a few.

We have done it by a very different organizational structure, interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, e-commerce, SEM, PR, UX, influencer and more.

Major brands include Alzheimer’s Association, Cedar Fair (Knott’s Berry Farm, Cedar Point and 13 additional properties), Cintas, Corona Extra, Pacifico, Porsche, Spirit Airlines, Cat’s Pride, Naked and Tropicana.


225 N. Michigan Avenue, Floor 24
Chicago, IL 60601
Phone: (312) 616-9600
246 E. Chicago Street,
Milwaukee, WI 53202
Phone: (414) 227-3500


Total US201-500
Total Worldwide201-500
Peter Krivkovich, Chairman/CEO
Peter Krivkovich is a man on a mission: to make Cramer-Krasselt the largest independent marketing and communications agency in the country. And he's made great progress since assuming the CEO title in 1998, guiding C-K to its position as the nation's second largest independent with more than 500 employees and $1 billion in annual billings across its four-office network.

Dubbed "the hardest-charging independent" in the business by Advertising Age, C-K's diverse and enviable client roster includes Corona Extra, Heinz, Panera Bread, Porsche, Edward Jones, Cedar Fair Amusement Parks, Patron and BRP (Can-Am, Sea-Doo, Ski-Doo).

Born in Bad Ischl, Austria, Krivkovich moved with his family to the United States when he was eight. He started his professional career at Kemper Insurance where he became an assistant advertising director and was involved in public relations and lobbying efforts in Washington D.C. He was later a partner at Nader-Lief Advertising before joining Leo Burnett as an account manager. Krivkovich went on to co-found Chicago agency Hackenberg, Normann, Krivkovich, which was acquired by Cramer-Krasselt in 1981, helping to jump-start C-K's rapid growth from a regional $25 million agency to national prominence today.

Krivkovich strongly believes that success in building brands hinges not merely on good creative thinking, but on strong analytics that help find the key strategic insight that truly changes the client's category conversation and leads to a transformational business-building idea. C-K has been highly acclaimed for doing just that: From helping Corona surpass Heineken as the number one imported beer, catapulting past, to creating a pop-culture phenomenon with its fresh take on pharmaceutical advertising for Rozerem, to launching Porsche's first-ever, highly-successful, four-door sports car – the Panamera, to helping Heinz roll out the most successful product launch in its history—Steam n' Mash, to winning an EFFIE for the "Everyday Magic" repositioning of the Porsche 911.

A long-time advocate of holistic marketing focused on behavioral insight and engagement strategy, Krivkovich put C-K on the path toward integration long before it was trendy to do so, building a creatively driven shop that draws on PR, digital, interactive, engagement strategies, advertising and a high level of analytics as it needs to. C-K's diverse disciplines—all under one roof with best-in-class talent—have won nearly every major acclaim in the industry.

One of Ad Age's "Ten [Executives] Who Made Their Mark" in 2007, Krivkovich is regularly quoted in The New York Times, The Wall Street Journal, The Chicago Tribune, Forbes, Adweek, PRWeek and Crain's Chicago Business, which featured him as one of the "last great ad men" in the industry. Krivkovich is on the Board of Directors for the Ad Council, the Off the Street Club, Terra Foundation for American Art and Friends of Prentice Hospital. He also served two terms on the Board of the American Association of Advertising Agencies (4A's) and six years on the Board of MB Financial. He enjoys collecting vodka, antiques and Asian art. He is an avid international traveler and fluent in Russian, but getting rusty with his Polish.

Married for more than 40 years, Krivkovich and his wife, Linda, have a son and daughter who are both married with very accomplished careers in San Francisco.
Karen Seamen, President/Chief Operating Officer
Karen Seamen has spent more than 20 years at Cramer-Krasselt, and C-K is better off because of it. As C-K’s President and first-ever Chief Operating Officer, she’s played a pivotal role in building what Advertising Age dubbed “the hardest-charging independent” in the business.

Karen’s managed some of the agency’s most complex pieces of business and is responsible for some of its most stunning successes, including the firm’s dramatic growth of more than 60 percent since 2006 as General Manager of the Chicago headquarters office, with the addition of clients such as Heinz, Panera Bread, Porsche, Cedar Fair Amusement Parks and Edward Jones. She has a deep and intuitive understanding of branding and brand architecture and has been a driver of C-K’s “no silos” approach, which has allowed the agency to be truly integrated and focused on developing ideas that work across platforms.

Karen earned a B.A. from Duquesne University in Pittsburgh, her hometown, and serves on the board of the AAAA’s, as well as on the local boards of the Chicago 4As, the Chicago Advertising Federation and the Garfield Park Conservatory. She was a 2010 Crain’s Chicago Business “Woman to Watch,” a 2006 Advertising Age “Woman to Watch” and one of Pittsburgh Post Gazette’s “Top Women from Pittsburgh.” Her hobbies include conference calls, salads and juggling.
Marshall Ross, Vice Chairman/Chief Creative Officer
Marshall is bald and allergic to everything that tastes good. That ought to say it all. But for the record, he joined Cramer-Krasselt in 1995 and is part of the management team behind the agency’s rise to the second-largest independent agency in the U.S., with more than $1 billion in annual billings and an enviable roster including: Porsche, Heinz, Corona Extra, Edward Jones and Panera Bread.

As chief creative officer, he’s crafted award-winning campaigns for numerous clients, garnering everything from Effies to Webbys to Cannes Lions. Marshall’s creative passions are never ending. His ability to nurture cross-platform creativity—paired with the agency’s integrated structure and culture—has helped the agency consistently deliver on its mission to “Make friends, not ads”(R) long before it became trendy to do so: from CareerBuilder’s “Monk-e-Mail” viral sensation to helping Corona fans “Find Your Beach” online, offline or wherever they find themselves to enlisting passionate Porsche-philes to create new relevance for a revered icon with the “Engineered for Magic. Every day.” campaign.

Before joining C-K, Marshall was a copywriter and creative supervisor at Foote, Cone & Belding. At the age of 27, he started a creative boutique, Mitchiner, Ross & Kahn, which after a successful six-year run was acquired in 1992 by Campbell Mithun Esty, where Marshall assumed the post of executive creative director.

Clients & Brands

Agency Clients And Brands
Client Name: Porsche Cars North America
Brand(s)/Services Provided:
PorscheCreative Production-AOR
Direct Marketing/CRM-AOR
Sales Promotion-AOR
Client Name: Corona Extra
Brand(s)/Services Provided:
Corona ExtraCreative Production-AOR
Sales Promotion-AOR
Client Name: PepsiCo (Tropicana, Naked Juice)
Brand(s)/Services Provided:
TropicanaCreative Production-AOR
Client Name: Spirit Airlines
Client Name: Alzheimers Association
Brand(s)/Services Provided:
Alzheimers AssociationCreative Production-AOR
Sales Promotion-AOR
Client Name: Pacifico Beer
Brand(s)/Services Provided:
Pacifico BeerCreative Production-AOR
Media Buying-AOR
Media Planning-AOR
Client Name: Kroger
Brand(s)/Services Provided:
Pick ''n Save, Metro MarketMedia Buying-AOR
Media Planning-AOR
Public Relations-AOR
Client Name: Cintas
Brand(s)/Services Provided:
CintasCreative Production-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Client Name: Cedar Fair Amusement Parks
Brand(s)/Services Provided:
Cedar Point, Knott’s Berry Farm and 10 othersCreative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR

Billings & Revenue


Specialized Services


Industry Experience

Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Automotive | aftermarket
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Gambling | casinos
Healthcare | direct to consumer (DTC)
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Industrial, Manufacturing & chemicals
Luxury & Imported products
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Travel | airlines
Travel | hotels & resorts
Travel | tourism