4A's Agency Search
Agency Information
Critical Mass Chicago
Description |
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Critical Mass Chicago | Phone (312) 705-4190 |
225 North Michigan Avenue | URL www.criticalmass.com |
Suite 700 | Contact Diane Heun |
Chicago, IL 60601 | E-mail newbusiness@criticalmass.com |
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 24 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas, and cutting-edge technology thinking.
Today, we are 950 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our services, mentoring our talent, and ensuring we deliver industry-leading work. We believe this is core to our success as a digital leader.
We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.
Learn more about Critical Mass here: https://www.criticalmass.com/. |
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Offices
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Asia (except China) |
Australia |
Canada |
Caribbean |
Central America |
Central Region |
China |
Eastern Europe |
Eastern Region |
Mexico |
South America |
South Pacific |
Southern Region |
Western Europe |
Western Region |
Discretionary Comments: |
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Critical Mass New York |
200 Varick Street, Suite 610 |
New York, NY 10014 |
Phone: (917) 606-8000 |
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Critical Mass Chicago |
225 N Michigan Ave, Suite 700 |
Chicago, IL 60601 |
Phone: (312) 288-2500 |
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Critical Mass Cupertino |
75 E. Santa Clara, 7th Floor |
San Jose, CA 95113 |
Phone: (408) 475-7631 |
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Critical Mass LA |
5353 Grosvenor Blvd., |
Los Angeles, CA 90066 |
Phone: (310) 305-5381 |
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Critical Mass Nashville |
209 10th Ave. S., Suite 507 |
Nashville, TN 37203 |
Phone: (615) 259-6049 |
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Staff |
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Office Employees | 101-200 |
Total US | 201-500 |
Total Worldwide | 500+ |
Discretionary Comments: |
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Chris Gokiert, CEO |
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Andrea Lennon, President |
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Grant Owens, Chief Strategy Officer |
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Val Carlson, Chief Creative Officer |
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Sara Anhorn, Chief Talent Officer |
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Lee Tamkee, Chief Financial Officer |
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John McLaughlin, Chief Operating Officer |
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Dianne Wilkins, Chair |
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Clients & Brands
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Client Name: | Citi |
Start Date: | 5/1/2005 |
Brand(s)/Services Provided: |
Citibank, Citicards, Citi Mortgage | Creative Production-Project Digital/Interactive-Project Other-Project Strategy/Planning-Project
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Client Name: | Nissan / Infiniti |
Start Date: | 5/1/2009 |
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Client Name: | AT&T |
Start Date: | 1/1/2010 |
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Client Name: | Apple |
Start Date: | 1/1/2015 |
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Client Name: | BMW |
Start Date: | 1/1/2016 |
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Client Name: | Bayer AG |
Start Date: | 1/1/2017 |
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Client Name: | McDonald''s |
Start Date: | 1/1/2016 |
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Client Name: | Norwegian Cruise Line |
Start Date: | 1/1/2017 |
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Client Name: | SAP |
Start Date: | 1/1/2014 |
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Billings & Revenue |
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| Number of Clients |
Billing less than $1 Million and/or Agency Revenue less than $200 Thousand | 8 |
Billing between $1.1 - $3 Million and/or Agency Revenue between $201 - $600 Thousand | 8 |
Billing between $3.1 - $5 Million and/or Agency Revenue between $601 Thousand- $1 Million | 5 |
Billing between $5.1 - $10 Million and/or Agency Revenue between $1.1 Million- $2 Million | 2 |
Billing between $10.1 - $25 Million and/or Agency Revenue between $2.1 Million - $5 Million | 2 |
Billing between $25.1 - $50 Million and/or Agency Revenue between $5.1 Million - $10 Million | 2 |
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Allocation percent of media placed by this office |
Digital (Internet, Mobile, SEM, Viral) | 100% |
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Specialized Services |
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Revenue | Specialty | Description |
25% | Design | Experience design for global brands is at the heart of what we do. We've built a strong reputation for handling large, complex, global clients and their digital ecosystem needs. We bring a proven track record of world-class strategy and experience design and back it up with operational excellence. We bring strong design practice including UX Architects, Art Directors, Designers, Motion Designers and more. |
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10% | Digital/Interactive | Blogging Discussion forums, community building | We bring a full-suite of capabilities including social strategy, influencer engagement, community management, media, insights and analytics, creative and technology. |
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10% | Digital/Interactive | E-Commerce Solutions | We bring a deep set of credentials and strong track record in commerce and transactional experience design and development. Over 80% of our client engagements include a transactional component, whether it's activation, booking, shopping cart, check-out, self-service or online support. We've worked with some of the world's most demanding brands such as Dell, adidas, AT&T, Luxottica, Gucci, Citi and more. |
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10% | Digital/Interactive | Mobile and Wireless | We have 12-years experience designing for the mobile screen where we have designed for both the mobile web and native applications, as well as full responsive design systems that include eCommerce. We're actively engaged on mobile strategy and/or implementation work for about 80% of our clients including Luxottica, Citi, AT&T and more. |
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5% | Digital/Interactive | Search Engine Marketing | Enter optional description |
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20% | Digital/Interactive | Website development, hosting, monitoring | We have a 15-year track record in web design. Our engagements range from user experience led redesigns to complete platform overhauls. This area is core to what Critical Mass has to offer. |
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10% | Marketing Data Analytics | Enter optional description |
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5% | Media Buying | Enter optional description |
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5% | Media Planning | Enter optional description |
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Industry Experience |
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Aerospace |
Apparel & Fashion | apparel |
Apparel & Fashion | footwear |
Apparel & Fashion | jewelry & accessories |
Appliances |
Automotive | aftermarket |
Automotive | vehicles |
Business Services & office products |
Consumer Services |
Cosmetics, perfumes & toiletries |
Education |
Entertainment & Culture | amusement parks |
Financial services | banking |
Financial services | credit cards |
Financial services | insurance |
Financial services | investments |
Food & Beverage | alcoholic beverages |
Food & Beverage | food |
Food & Beverage | pet food |
Food & Beverage | soft drinks |
Gambling | lotteries |
Gasoline/Petroleum |
Healthcare | direct to consumer (DTC) |
Healthcare | hospitals, healthcare facilities, medical services |
Healthcare | managed care |
Home Products | home furnishings |
Home Products | home improvements (Hardware, paint, plumbing, gardening) |
Home Products | housewares |
Household Supplies |
Industrial, Manufacturing & chemicals |
Luxury & Imported products |
Non-profit, associations & public services |
Recreation & Sports | hobbies |
Recreation & Sports | sporting goods |
Recreation & Sports | toys & games |
Restaurants |
Retail |
Technology | .com business |
Technology | communications |
Technology | computer hardware & software |
Technology | consumer electronics |
Technology | electronics |
Telecommunications |
Travel | airlines |
Travel | hotels & resorts |
Travel | tourism |
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