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Last Modified: 2/8/2019

McKinney

AGENCY CONTACT INFORMATION
McKinney	Phone (919) 313-0802
318 Blackwell Street	Fax (919) 313-0805
Durham, NC 27701-3611	URL www.mckinney.com
	Contact Bill Mattis
	E-mail bill.mattis@mckinney.com

AGENCY OWNERSHIP

Holding Company

AGENCY DESCRIPTION

We start with a very simple philosophy. People care more about themselves than they care about brands. And they tend to pick categories before they choose brands. So, for a brand to achieve its full potential, it has to connect with what brings people to the category in the first place.

When we create a brand experience that exceeds category expectations, you win.

We get there through a rigorous approach that starts with clarity about the real challenge that marketing can address and stays focused on measurement and continuous improvement.

McKinney offers unmatched odds helping our clients achieve extraordinary results. Since 2003, McKinney has dominated the Effie Awards, the world’s preeminent recognition of communications-driven business success, helping 25 clients across 24 categories win Effie recognition 99 times. McKinney ranks 9th of 309 agencies for Effies won over this time period.

Offices

GLOBAL SERVICE REGIONS

Asia (except China)

Canada

China

Eastern Europe

Mexico

South America

Western Europe

Discretionary Comments:

McKinney is a freestanding agency operating independently within the Seoul, Korea-headquartered Cheil Worldwide network, giving us access to the resources of 49 offices in 44 countries.

U.S. OFFICES

McKinney

318 Blackwell Street,

Durham, NC 27701

Phone: (919) 313-0802

McKinney New York

115 W. 20th Street,

New York, NC 10011

Phone: (646) 380-5800

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees	101-200
Total US	101-200
Total Worldwide	500+
Discretionary Comments:
McKinney operates as an independent affiliate within the Seoul, South Korean-based Cheil Worldwide Network, giving us access to 49 offices in 44 countries.

BIOS

Brad Brinegar, Chairman and CEO

Brad learned collaboration rowing for Dartmouth: “A boat actually goes slower when one guy rows better than the rest. And there is no defense in rowing. The only way to win is to work harder, care more and pull together better than your opponents.” He earned an MBA from Columbia and then rose from trainee to CEO of Leo Burnett USA. He joined McKinney in 2002 to build an agency Ad Age has called “uniquely suited to thrive in a digital world.” Brad is on the board of the 4A’s and founded the Interactive Advertising Bureau’s Agency Advisory Board.

Jonathan Cude, Chief Creative Officer

Jonathan joined McKinney in 2003 from Wieden+Kennedy, where he created award-winning work for Nike and Diet Coke. Once here, he helped McKinney pioneer the digital and social worlds with groundbreaking campaigns such as the Audi A3 launch, The Art of the Heist. In 2008, he was named McKinney’s chief creative officer. Under Jonathan’s leadership, McKinney has won at every major award show, including Cannes, The One Show, D&AD, the CLIOs, the ANDYs, the Webby’s and the IAB MIXX Awards. But he is especially proud of our record of Effie-winning work. Jonathan is a proud Texas Longhorn.

Joe Maglio, CEO, McKinney NY

Joe’s obsessed with pushing brands to be bigger and better, and he’s got the track record to prove it. He joined us from Havas New York, where most recently he
was managing director, responsible for clients like TD Ameritrade, Dos Equis and NetJets. As a group account director, Joe ran the Reckitt Benckiser portfolio, with brands such as Veet, Clearasil and Woolite, among others. Prior to that, he spent time at Publicis, where he was SVP, group account director leading Citibank, and at Ogilvy, as partner, marketing director working on DuPont and Time Warner Cable. Now Joe’s focus is on attracting clients who want to believe that creativity can drive extraordinary results. Though he’s spent much of his career at big agencies, Joe is an entrepreneur at heart. He’s the co-founder of The Mozzarella Joint, a food concept that debuted last year in Yankee Stadium. And he tries to make life a little bit warmer for folks that can use the heat; he serves on the board of directors for the New York-based charity, Hoodies for the Homeless.

Walt Barron, Chief Strategy Officer

Walt joined McKinney in 2005 as an account planner from McGarrah Jessee after being a Capitol Hill reporter during the Clinton years. In 2015, McKinney named him Chief Strategy Officer. He brings insight and ideas to our clients with a collaborative and humble approach that leads to big results, no matter the challenge, for iconic brands like Virgin to fast-moving retailers like Sherwin-Williams and complex financial services businesses like Nationwide. A graduate of Davidson College and the VCU Brandcenter, Walt was recognized by the 4A's as a rising star in account planning.

Gretchen Walsh, Managing Director, McKinney Durham

Gretchen has spent her career helping design, successfully launch and nurture ideas at some of the most creative shops in the business and on some of the world's best brands, including Levi's, Coors, MTV, eBay, HP, Hotwire, Nasdaq and Nationwide. After starting her career in San Francisco at FCB and then Goodby, Gretchen joined McKinney as a group account director from The Martin Agency in 2004. Today, Gretchen is focused on running the CarMax and ClearChoice Dental accounts. On October 1, she will become managing director of our Durham headquarters. She is a graduate of the University of Colorado Boulder.

Clients & Brands

Agency Clients And Brands

Client Name:

Sherwin-Williams

Brand(s)/Services Provided:

Sherwin-Williams

Creative Production-AOR
Digital/Interactive-AOR
Media Planning-AOR
Strategy/Planning-AOR

Client Name:

CarMax

Client Name:

Samsung

Brand(s)/Services Provided:

(Experiential Marketing)

Other-AOR

Client Name:

Jared, The Galleria of Jewelry

Client Name:

ESPN

Brand(s)/Services Provided:

ESPN College Football Playoff	Creative Production-Project Strategy/Planning-Project
SEC Network	Creative Production-AOR Strategy/Planning-AOR

Client Name:

DuPont

Brand(s)/Services Provided:

Corian Design	Creative Production-AOR Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Other-Project Strategy/Planning-AOR
Kevlar	Creative Production-Project Strategy/Planning-Project

Client Name:

Crocs

Brand(s)/Services Provided:

Crocs

Creative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR

Client Name:

BMW Financial Services

Start Date:

12/1/2018

Brand(s)/Services Provided:

BMW Financial Services

Creative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Strategy/Planning-AOR

Client Name:

Next Gen Personal Finance

Client Name:	Choice Hotels International
Start Date:	12/1/2018

Billings & Revenue

BILLING/ REVENUE RANGES

MEDIA

Allocation percent of media placed by this office
National Broadcast	10%
Local Broadcast	36%
Print	11%
Out of Home	2%
Digital (Internet, Mobile, SEM, Viral)	19%
All Other	22%

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES

Apparel & Fashion | apparel

Apparel & Fashion | footwear

Appliances

Automotive | aftermarket

Automotive | vehicles

Consumer Services

Education

Financial services | banking

Financial services | insurance

Financial services | investments

Food & Beverage | alcoholic beverages

Food & Beverage | food

Food & Beverage | pet food

Food & Beverage | soft drinks

Home Products | home furnishings

Home Products | home improvements (Hardware, paint, plumbing, gardening)

Home Products | housewares

Household Supplies

Industrial, Manufacturing & chemicals

Luxury & Imported products

Media | broadcasting

Real Estate | buildings & construction

Restaurants

Retail

Technology | .com business

Technology | communications

Technology | consumer electronics

Technology | electronics

Telecommunications

Travel | airlines

Travel | hotels & resorts

Travel | tourism