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Agency Information
McKinney
Description |
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McKinney | Phone (919) 313-0802 |
318 Blackwell Street | Fax (919) 313-0805 |
Durham, NC 27701-3611 | URL www.mckinney.com |
| Contact Bill Mattis |
| E-mail bill.mattis@mckinney.com |
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McKinney – an Ad Age 2021 A-List Standout Agency – is a modern integrated agency dedicated to discovering and unleashing untapped potential for our people, our clients, and the world around us.
With offices in Durham, New York, and Los Angeles, McKinney operates as one agency with multiple perspectives. Our Durham headquarters provides mass market insight while also giving us access to the city’s nationally recognized entrepreneurial tech hub. Our presence in New York, the largest advertising market in the world, places us squarely in the midst of emerging thinking and cutting-edge trends. And Los Angeles finds us at the epicenter of technology, culture, and entertainment.
Working seamlessly across all of our offices, we assemble teams tailored to the task at hand, not according to where our people sit. But no matter where you look, you'll find a group of creatively driven, passionate people using their Smarts & Hearts™ to uncover simple human insights that we then bring to life through compelling brand stories and experiences.
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Offices
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Asia (except China) |
Canada |
China |
Eastern Europe |
Mexico |
South America |
Western Europe |
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McKinney |
318 Blackwell Street, |
Durham, NC 27701 |
Phone: (919) 313-0802 |
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McKinney Los Angeles |
4539 West Adams Blvd, |
Los Angeles, CA 90016 |
Phone: (323) 870-1600 |
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McKinney New York |
22 West 21st Street, 8th Floor |
New York, NC 10010 |
Phone: (646) 380-5800 |
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Staff |
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Office Employees | 101-200 |
Total US | 101-200 |
Total Worldwide | 500+ |
Discretionary Comments: |
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Joe Maglio, Chief Executive Officer |
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Jonathan Cude, Chief Creative Officer |
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Jasmine Dadlani, Chief Strategy Officer |
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Gretchen Walsh, Chief Client Officer |
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Chandra Guinn, Executive Director, D, E, & I |
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Swapnil Patel, Executive Director, Media |
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Jenny Nicholson, Executive Director, Brand Experience |
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Walt Barron, Managing Director |
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Clients & Brands
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Client Name: | Little Caesars |
Brand(s)/Services Provided: |
Little Caesars | Creative Production-AOR Digital/Interactive-Other Strategy/Planning-Other
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Client Name: | Procter & Gamble |
Brand(s)/Services Provided: |
Pampers | Creative Production-AOR Digital/Interactive-Other Strategy/Planning-Other
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Client Name: | Samsung |
Brand(s)/Services Provided: |
US, Global | Creative Production-Project Digital/Interactive-Project Media Buying-Project Media Planning-Project Other-Project Strategy/Planning-Project
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Client Name: | Stop & Shop |
Brand(s)/Services Provided: |
Stop & Shop | Creative Production-AOR Strategy/Planning-Other
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Client Name: | ESPN |
Brand(s)/Services Provided: |
College Sports, ACC Network, SEC Network, College Football Playoff | Creative Production-AOR Digital/Interactive-Other Strategy/Planning-Other
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Client Name: | PulteGroup |
Brand(s)/Services Provided: |
PulteGroup | Creative Production-AOR Digital/Interactive-AOR Strategy/Planning-AOR
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Client Name: | Crocs |
Brand(s)/Services Provided: |
Crocs | Media Buying-AOR Media Planning-AOR
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Client Name: | Sherwin-Williams |
Brand(s)/Services Provided: |
Sherwin-Williams | Creative Production-AOR Digital/Interactive-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | Next Gen Personal Finance |
Brand(s)/Services Provided: |
Next Gen Personal Finance | Creative Production-Project Digital/Interactive-Project Public Relations-Project Strategy/Planning-Project
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Client Name: | Choice Hotels International |
Brand(s)/Services Provided: |
Choice Hotels International | Creative Production-AOR Digital/Interactive-Other Strategy/Planning-Other
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Billings & Revenue |
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Allocation percent of media placed by this office |
National Broadcast | 12% |
Local Broadcast | 30% |
Print | 6% |
Out of Home | 4% |
Digital (Internet, Mobile, SEM, Viral) | 48% |
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Specialized Services |
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Revenue | Specialty | Description |
42% | Advertising - General Market/ Traditional | Enter optional description |
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9% | Digital/Interactive | Blogging Discussion forums, community building | Enter optional description |
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4% | Digital/Interactive | Website development, hosting, monitoring | Enter optional description |
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6% | Direct Marketing | Enter optional description |
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2% | Marketing Data Analytics | Enter optional description |
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7% | Media Buying | Enter optional description |
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18% | Media Planning | Enter optional description |
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12% | Social Media | Enter optional description |
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Industry Experience |
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Apparel & Fashion | apparel |
Apparel & Fashion | footwear |
Appliances |
Automotive | aftermarket |
Automotive | vehicles |
Consumer Services |
Education |
Entertainment & Culture | motion pictures |
Financial services | banking |
Financial services | insurance |
Financial services | investments |
Food & Beverage | alcoholic beverages |
Food & Beverage | food |
Food & Beverage | pet food |
Food & Beverage | soft drinks |
Gasoline/Petroleum |
Home Products | home furnishings |
Home Products | home improvements (Hardware, paint, plumbing, gardening) |
Home Products | housewares |
Household Supplies |
Industrial, Manufacturing & chemicals |
Luxury & Imported products |
Media | broadcasting |
Non-profit, associations & public services |
Real Estate | buildings & construction |
Recreation & Sports | sporting goods |
Restaurants |
Retail |
Technology | .com business |
Technology | communications |
Technology | consumer electronics |
Technology | electronics |
Telecommunications |
Travel | airlines |
Travel | hotels & resorts |
Travel | tourism |
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