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McKinney

AGENCY CONTACT INFORMATION
McKinney Phone (919) 313-0802
318 Blackwell StreetFax (919) 313-0805
Durham, NC 27701-3611URL www.mckinney.com
Contact Bill Mattis
E-mail bill.mattis@mckinney.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
We start with a very simple philosophy. People care more about themselves than they care about brands. And they tend to pick categories before they choose brands. So, for a brand to achieve its full potential, it has to connect with what brings people to the category in the first place.

When we create a brand experience that exceeds category expectations, you win.

We get there through a rigorous approach that starts with clarity about the real challenge that marketing can address and stays focused on measurement and continuous improvement.

McKinney offers unmatched odds helping our clients achieve extraordinary results. Since 2003, McKinney has dominated the Effie Awards, the world’s preeminent recognition of communications-driven business success, helping 25 clients across 24 categories win Effie recognition 99 times. McKinney ranks 9th of 309 agencies for Effies won over this time period.

Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Canada
China
Eastern Europe
Mexico
South America
Western Europe
Discretionary Comments:
McKinney is a freestanding agency operating independently within the Seoul, Korea-headquartered Cheil Worldwide network, giving us access to the resources of 49 offices in 44 countries.
U.S. OFFICES
McKinney
318 Blackwell Street,
Durham, NC 27701
Phone: (919) 313-0802
McKinney New York
115 W. 20th Street,
New York, NC 10011
Phone: (646) 380-5800

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees101-200
Total US101-200
Total Worldwide500+
Discretionary Comments:
McKinney operates as an independent affiliate within the Seoul, South Korean-based Cheil Worldwide Network, giving us access to 49 offices in 44 countries.
BIOS
Brad Brinegar, Chairman and CEO
Brad learned collaboration rowing for Dartmouth: “A boat actually goes slower when one guy rows better than the rest. And there is no defense in rowing. The only way to win is to work harder, care more and pull together better than your opponents.” He earned an MBA from Columbia and then rose from trainee to CEO of Leo Burnett USA. He joined McKinney in 2002 to build an agency Ad Age has called “uniquely suited to thrive in a digital world.” Brad is on the board of the 4A’s and founded the Interactive Advertising Bureau’s Agency Advisory Board.
Jonathan Cude, Chief Creative Officer
Jonathan joined McKinney in 2003 from Wieden+Kennedy, where he created award-winning work for Nike and Diet Coke. Once here, he helped McKinney pioneer the digital and social worlds with groundbreaking campaigns such as the Audi A3 launch, The Art of the Heist. In 2008, he was named McKinney’s chief creative officer. Under Jonathan’s leadership, McKinney has won at every major award show, including Cannes, The One Show, D&AD, the CLIOs, the ANDYs, the Webby’s and the IAB MIXX Awards. But he is especially proud of our record of Effie-winning work. Jonathan is a proud Texas Longhorn.
Joe Maglio, CEO, McKinney NY
Joe’s obsessed with pushing brands to be bigger and better, and he’s got the track record to prove it. He joined us from Havas New York, where most recently he
was managing director, responsible for clients like TD Ameritrade, Dos Equis and NetJets. As a group account director, Joe ran the Reckitt Benckiser portfolio, with brands such as Veet, Clearasil and Woolite, among others. Prior to that, he spent time at Publicis, where he was SVP, group account director leading Citibank, and at Ogilvy, as partner, marketing director working on DuPont and Time Warner Cable. Now Joe’s focus is on attracting clients who want to believe that creativity can drive extraordinary results. Though he’s spent much of his career at big agencies, Joe is an entrepreneur at heart. He’s the co-founder of The Mozzarella Joint, a food concept that debuted last year in Yankee Stadium. And he tries to make life a little bit warmer for folks that can use the heat; he serves on the board of directors for the New York-based charity, Hoodies for the Homeless.
Walt Barron, Chief Strategy Officer
Walt joined McKinney in 2005 as an account planner from McGarrah Jessee after being a Capitol Hill reporter during the Clinton years. In 2015, McKinney named him Chief Strategy Officer.​ He brings insight and ideas to our clients with a collaborative and humble approach that leads to big results, no matter the challenge, for iconic brands like Virgin to fast-moving retailers like Sherwin-Williams and complex financial services businesses like Nationwide. A graduate of Davidson College and the VCU Brandcenter, Walt was recognized by the 4A's as a rising star in account planning.
Gretchen Walsh, Managing Director, McKinney Durham
Gretchen has spent her career helping design, successfully launch and nurture ideas at some of the most creative shops in the business and on some of the world's best brands, including Levi's, Coors, MTV, eBay, HP, Hotwire, Nasdaq and Nationwide. After starting her career in San Francisco at FCB and then Goodby, Gretchen joined McKinney as a group account director from The Martin Agency in 2004. Today, Gretchen is focused on running the CarMax and ClearChoice Dental accounts. On October 1, she will become managing director of our Durham headquarters. She is a graduate of the University of Colorado Boulder. ​

Clients & Brands


Agency Clients And Brands
Client Name: Sherwin-Williams
Brand(s)/Services Provided:
Sherwin-WilliamsCreative Production-AOR
Digital/Interactive-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: CarMax
Client Name: Samsung
Brand(s)/Services Provided:
(Experiential Marketing)Other-AOR
Client Name: Jared, The Galleria of Jewelry
Client Name: ESPN
Brand(s)/Services Provided:
ESPN College Football PlayoffCreative Production-Project
Strategy/Planning-Project
SEC NetworkCreative Production-AOR
Strategy/Planning-AOR
Client Name: DuPont
Brand(s)/Services Provided:
Corian DesignCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Other-Project
Strategy/Planning-AOR
KevlarCreative Production-Project
Strategy/Planning-Project
Client Name: Crocs
Brand(s)/Services Provided:
CrocsCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: BMW Financial Services
Start Date: 12/1/2018
Brand(s)/Services Provided:
BMW Financial ServicesCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Strategy/Planning-AOR
Client Name: Next Gen Personal Finance
Client Name: Choice Hotels International
Start Date: 12/1/2018

Billings & Revenue

BILLING/ REVENUE RANGES
MEDIA
Allocation percent of media placed by this office
National Broadcast10%
Local Broadcast36%
Print11%
Out of Home2%
Digital (Internet, Mobile, SEM, Viral)19%
All Other22%

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Appliances
Automotive | aftermarket
Automotive | vehicles
Consumer Services
Education
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Industrial, Manufacturing & chemicals
Luxury & Imported products
Media | broadcasting
Real Estate | buildings & construction
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | consumer electronics
Technology | electronics
Telecommunications
Travel | airlines
Travel | hotels & resorts
Travel | tourism