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Connelly Partners

Connelly PartnersPhone (617) 521-5400
46 Waltham StreetFax (617) 521-5499
Boston, MA 02118-0000URL
Contact Lindsay Goldstein
Privately Held
Minority Owned
(A minority-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by United States citizens who are members of the following racial groups: African American, Asian American, Hispanic American and Native American.)
When copywriter Steve Connelly established Connelly Partners in 1999, he set out to be something different with work the world would notice but created in a culture of humanity. Work created for good people, by good people. That’s why we call ourselves Defiantly Human. We are 170 Defiantly Human people existing in defense of humans, with an understanding of and a commitment to humans. We fit best with brands that aspire to be modern brands — brands who acknowledge the changing rules of marketing and want what it takes to take on tomorrow. Our workplace culture with a driving focus on humanity has been recognized by the likes of Advertising Age, BostInno and more. As the largest independent agency in New England today, we are concerned with our clients’ bottom lines, not a holding company’s bottom line. People from all over the world come to Boston and Dublin to hire us. They don’t come here for where we are, but rather for where we’ve been and where we are going.


Central America
South America
Western Europe
Connelly Partners
46 Waltham Street,
Boston, MA 02118
Phone: (617) 521-5400


Office Employees101-200
Total US101-200
Total Worldwide101-200
Steve Connelly, President, Copywriter
Since founding Connelly Partners in 1999, Steve has methodically built a company based on empathy, humanity, creativity and curiosity.

The prototypical “Everyman”, Steve has used his gifts for human insights and his passion for connecting with people to create not just a growing business, but also a working environment that has been awarded “Best Agency Culture” in the United States by Advertising Age.

A copywriter by trade and a high school basketball coach by night, Steve quite literally can’t sit still as he continues to grow Connelly Partners organically and by acquisition. Prior to starting the largest independent agency in New England, Steve worked at several of Boston’s premier agencies on clients that shaped his perspective of the industry.

“If you don’t have a life outside of here you are useless to me” is his mandate to employees, as he believes robust life experiences are the fuel for creativity and finding relevance with the customers his agency sells to.
Alyssa Toro, Senior Partner, Chief Creative Officer
A 26-year veteran in design and advertising. A mom of two. The founder of a nutrition brand called Goodee™. A former professional gymnast. Connelly Partners’ Chief Creative Officer Alyssa Toro is all of these things (yes, really) and more.

After growing up on the Jersey Shore and graduating from the University of Maryland, Alyssa began her career at creative shops in Providence including Leonard/Monahan, where she quickly rose to the Director of the Design role. Later, she brought her expertise in conceptual design work and integration across many disciplines to both Ingalls and Hill Holliday as VP/Director of Design.

Alyssa found her home at Connelly Partners when she joined Steve Connelly as Senior Partner/Chief Creative Officer. Since then, she has helped to grow the agency from four to 125 people, established a Wellness Practice that reflects her own passion and assembled a robust creative group. Amidst a diverse portfolio, Alyssa is particularly proud of her work that empathizes with the female/mom consumer.
Dana Wantman, Senior Partner, Director of Brand Leadership
With over two decades in the business, the past 14 at Connelly Partners, Dana Wantman has worked with national and regional clients in pretty much every category you can think of: technology, insurance, health care, financial services, packaged goods, entertainment, we could keep going.

Overseeing the brand management department means he’s always in pursuit of a true client/agency partnership and strives to be a great listener and client advocate. Dana is also managing director of Breaktime Media, responsible for finding ways to leverage our shopper marketing-focused arm on behalf of the agency and its clients.

Dana is highly engaged in the industry outside our four walls: he speaks regularly on the importance of client relationships at local colleges and universities and serves on the New England Council Board for the 4As and the 4As National Brand Management Task Force Committee.

As a bit of a health freak (although he wouldn’t use that term), Dana’s an avid CrossFitter and a Certified Holistic Health Coach and Nutrition Counselor with certifications through the Institute for Integrative Nutrition. Unfortunately this means he does not eat donuts.
Scott Madden, Senior Partner, Director of Strategy & Evolution
A seasoned brand strategist and lifelong student of human nature, Scott has been a Senior Partner with Connelly Partners for 15 years. Scott is our agency’s strategic leader and the path-paver of our own innovation. He has extensive experience in articulating empathic brand strategies and customer experience blueprinting and touches nearly every client on CP’s roster. Scott pioneered CP’s empathy engineering philosophy and proprietary IQ/EQ/BQ process, which emphasizes the importance of identifying shared values between a brand and its audience through affective empathy. He’s led both qualitative and quantitative research programs of national and international scale for numerous clients.

Previously a Managing Director of CGN until the company’s merger with Connelly Partners in 2002, Scott also served as VP, Management Supervisor at Arnold Worldwide working on many agency cornerstone accounts. A regular speaker on the subjects of emotional intelligence and experience delivery at trade and industry events and conferences across the country, Scott is also a professor at Boston College where he teaches a graduate course on evolving marketing strategies in the digital era. He also serves on BC’s Advisory Panel for curriculum development helping transform curriculum to improve learning experiences.

When he’s not working or teaching, he runs, golfs or takes in any genre of live music.
Richard Weinstein, Senior Partner, Director of Media Services
More than a decade ago, Senior Partner Richard Weinstein joined Connelly Partners to forge a media department that has been growing ever since. Clients with all manner of budgets and resources have benefited from Richard’s deep understanding of paid media and harnessing the power of added value.

He’s a true believer in integrated campaigns, working in lockstep with all departments to develop smart media plans. After more than 27 total years of advertising media experience, Richard takes the most pride in leading a time that combines human insight with technological sophistication to maximize every dollar spent. It’s a skill he honed at Arnold Worldwide before Connelly Partners, and one he puts aside only on the golf course.

Richard is an alum of Wesleyan University, a resident of Brookline, and a card-carrying fan of Port Chester’s Capitol Theater. The quickest way to get him talking (aside from dropping an obscure media acronym) is to name your favorite jamband. Prepare for a debate, and possibly a dance-off.
Scott Savitt, Senior Partner, Director of Digital
Since joining Connelly Partners in 2011, Scott Savitt has led the charge of delivering high-impact strategy, creative and technology solutions and expanding the digital capabilities available to our clients. Scott’s role touches all aspects of digital, including user experience, SEO, analytics and creative technology and he’s geeked to work in this golden age of technology.

Before joining Connelly Partners, Scott spent time leading Arnold Worldwide’s digital and direct marketing group, served as SVP, Sales and Marketing at Molecular, SVP, Client Partner at Isobar U.S. and co-founded two Boston-based digital marketing companies.

Scott graduated from Boston University in 1993. If you ever have a conversation with Scott, you will be surprised to learn his degree is not, in fact, in Music, Pop Culture and Bands, but rather in History.
Gary Leopold, President, ISM/CP
For more than 30 years, Gary Leopold has served as an advisor to prominent brands in travel, hospitality and leisure, including Four Seasons Hotels
and Resorts, Emirates Airline, Sheraton Hotels, American Express, The Islands Of The Bahamas and Harley-Davidson among many others. Today, he leads Connelly Partners wherever our clients hail from as President of CP Travel.

Previously, Gary was President of ISM and Corporate Director of Public Relations for Sonesta International Hotels Corporation. He also served as the President of the Hospitality Sales and Marketing Association International (HSMAI), an organization he remains closely involved with.
A noted expert in travel marketing, Gary has taught, lectured, and written on the subject extensively, including a monthly column in MediaPost Marketing:Travel. Gary has also been honored with the Albert E. Koehl Award for lifetime achievement in travel marketing and advertising by HSMAI, an honor he shares with such previous recipients as Michael Eisner, Bill Marriott and Sir Richard Branson.

As you may expect, Gary’s career has brought him around the globe, but Paris and the Berkshires feel like home as much Boston’s South End.
Courtney Doyle, Partner, Director of Organizational Development
In her 20+ years in the advertising industry, Partner Courtney Doyle has helped lead award-winning campaigns for global companies including Volkswagen, RadioShack, Cadillac and CVS. In Courtney’s work with CP Travel, her focus today is immersed in keeping her travel and tourism clients ahead of the curve.

After graduating from Syracuse and cutting her teeth at agencies including Arnold Worldwide, Modernista and ISM (and even a client-side stint at Fidelity as Director of General Advertising), Courtney brought her expertise in business development, strategy and brand management to Connelly Partners. She specializes in branding and brand renovation, and over the course of her career has been involved in launching dozens of new products and properties.

You could say Courtney’s always all-in, whether she’s exploring every angle to produce sophisticated and effective work for her clients, serving on the regional EFFIEs judging panel, committing to a six-hour bingewatching session of her favorite show or hunting down a coveted reservation to a new South End restaurant.

Clients & Brands

Agency Clients And Brands
Client Name: Samsonite
Start Date: 1/1/2010
Client Name: Gorton''s Seafood
Start Date: 1/1/2016
Client Name: Four Seasons Hotels and Resorts
Start Date: 1/1/1989
Client Name: BJ''s Wholesale Club
Start Date: 1/1/2004
Client Name: Kayem Foods
Start Date: 1/1/2012
Client Name: American Tourister
Start Date: 1/1/2010
Client Name: Babson College
Start Date: 1/1/2011
Client Name: Massachusetts State Lottery
Start Date: 1/1/2010
Client Name: New England Aquarium
Start Date: 1/1/2011
Client Name: CIE Tours
Start Date: 1/1/2017

Billings & Revenue

Allocation percent of media placed by this office
Local Broadcast25%
Out of Home5%
Digital (Internet, Mobile, SEM, Viral)55%

Specialized Services


Industry Experience

Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Automotive | vehicles
Business Services & office products
Consumer Services
Entertainment & Culture | amusement parks
Entertainment & Culture | motion pictures
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | food
Food & Beverage | pet food
Gambling | casinos
Gambling | lotteries
Government | economic development
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Luxury & Imported products
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Technology | .com business
Travel | airlines
Travel | automobile rental
Travel | hotels & resorts
Travel | tourism