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Wunderman Irvine

Wunderman IrvinePhone (949) 754-2000
2010 Main St. Suite 400Fax (949) 754-2012
Irvine, CA 92614URL
Contact Daniel Olson
Holding Company
Wunderman's background:

Since 1958, Wunderman has created impactful conversations between our clients and their customers. Listening has been at the core of every campaign and vital to success. We believe that strong, lifelong, profitable customer conversations result from getting the right people talking, in the right way, at the right time. We constantly look for deep customer insights and new and better ways to create these conversations.

Wunderman is the largest organically grown marketing services network in the world. Our global network spans 130+ offices in 55 countries. We have an enviable roster of blue chip clients and expertise across every channel and discipline. In the U.S and around the world, Wunderman consistently ranks in the Top 10 Direct and Digital agency lists. Forrester Research acknowledges the depth of our capabilities.

We have deep direct-response creative expertise across myriad channels—DRTV, DR print, direct mail, e-mail, and online marketing—and we possess the proprietary tools to measure and harness the power of social media to connect with your customers. Our actions range from building sophisticated acquisition and life-cycle retention communications, to direct response lead-generation, and to deep loyalty actions.

We offer perspective. In today’s economic climate, value is the core story or protective gear used to weather the storm; but what’s next? We have the planning tools and talented people to drill down deep to find the path that will take your brand from what it is today to reaching its full potential. It takes a deep understanding of your customer, and a brilliant strategy to do this. We’d love to do this for you and show how our thinking can be penetrating across all mediums.

Ownership and basic structure:

Wunderman LLC is part of Young & Rubicam Brands, which is a wholly owned subsidiary of the WPP group PLC. WPP is a public company listed on NASDAQ (symbol: WPPGY) in the U.S. as well as on the London Stock Exchange (WPP).


Asia (except China)
Central America
Eastern Europe
South America
South Pacific
Western Europe
Discretionary Comments:
The Wunderman Network spans 15 companies and 130+ offices in 55 countries. For more information, go to our website at


Total US500+
Total Worldwide500+
Daniel Olson, Managing Director, Western Region
A seasoned marketer with over 23 years of experience, Dan oversees Wunderman Western Region's strategic development and execution, as well as other services. He brings a proven track record of creating marketing initiatives that focus on results for our clients, improving sales and maximizing ROI, and is a driving force in the agency’s culture of total marketing solutions that drive business results online and offline, both above- and below-the-line. Prior to coming to Wunderman, Dan was at Choicepoint Direct, then the world’s fourth-largest database marketing company, where he managed the West Coast office and served clients such as Citibank, Washington Mutual, Esurance, and Lucky Supermarkets. During his early career, Dan owned and managed a small boutique agency with offices in Los Angeles and Washington, D.C. Clients included Bank of America, Warner Lambert, Johnson & Johnson, and Paramount Great America Parks.
Anthony Di Biase, EVP, Executive Creative Director
Anthony brings a depth of experience across multiple disciplines to bear upon the agency’s fully collaborative approach to creative. As Executive Creative Director, he oversees the creative operations for Wunderman Western Region. His role brings a new communications model to the forefront, combining the creative leadership practices of multiple disciplines into one united front. Prior to the development of the current integrated offering, Anthony was Creative Director of Wunderman Southern California, overseeing the Taco Bell and ARCO am/pm work for five years. Before moving to California, Anthony was the Creative Director of Wunderman Toronto, where he developed award-winning work for Sony, Burger King, am/pm, and Ferrero Rocher. Having started his career in general advertising at several of Canada’s top creative boutiques, Anthony has developed a “creative objectivity” which is reflected in the work and the culture of the agency. Building brands and driving consumer action is a tougher challenge than accomplishing either separately. For Anthony and his team, it’s also more rewarding.
Jeff Browe, Chief Operating Officer
As part of the Southern California office, Jeff is responsible for overseeing business management, strategic development and client service. He continues to help clients meet business objectives with award-winning solutions built on a strategic foundation?a framework that focuses on efficient customer acquisition and improved owner retention while building trusted, irresistible brands. In his time with Wunderman, Jeff has played a leadership role for the agency, taking point on many key initiatives and product launch activities. He has won five ECHO awards in the automotive category in five years, is a two-time winner of the WPP partnership in practice integration award, and won the global Lester Wunderman award in 2004. Jeff joined the company 14 years ago in Detroit, managing relationship marketing initiatives on behalf of Lincoln Mercury. He has managed 14 vehicle launches over his career and developed robust CRM programs across five brands (Lincoln, Mercury, Isuzu, Jaguar and Land Rover). In his previous role, he managed the integrated Land Rover North America business as the SVP, Group Account Director, for the WPP network of companies. Jeff has a bachelor's degree in Business Administration from Ferris State University, Michigan and resides in Mission Viejo, California.
John Capano, Director of Digital Strategy
John’s road to Wunderman has been long and winding. Upon graduating from Drew University with a degree in economics and political science, he embarked on a career in investment banking at Merrill Lynch & Co., eventually joining Mabon Securities, where he worked in the chairman’s office on global technology initiatives and ran a joint venture with Goldman Sachs. Growing bored of the numbers game, John took off for Hollywood, where he joined the William Morris Agency as a mailroom clerk, eventually rising to agent in television and new media. John’s passion for emerging technologies and their effect on business eventually led him to found his own agency, Mead, Coen & Pure. There, he advised such global brands as Pepsi, Visa, General Motors, Anheuser-Busch, and Coty Beauty on emerging technology and entertainment strategy. After selling the agency, John joined brand strategy firm RiechesBaird, in Irvine, California, as the head of digital strategy, working with such clients as Toyota, Sharp Electronics, Samsung, and Carpenter Co. That’s where we found him. In the 15+ years he’s lived the digital life, John has developed and implemented interactive work for clients such as DirecTV, Boost Mobile, General Mills, General Motors, Coca-Cola, Sony, Coty Beauty, Intel, PepsiCo., Volvo, and Motorola. John strongly believes that if you know what the magician knows, it’s not magic anymore.
Klaus Schlechner, Director of Strategic Services
Klaus Schlechner heads up our Marketing Analytics and Database Marketing Services group. His responsibilities include all direct marketing analytics and insights, online and offline, as well as providing database marketing services ranging from data warehousing, modeling and systems interface development. Klaus has over 15 years of diverse direct marketing experience, focusing on communication planning, marketing analytics and insights. With a DMA ECHO Award among his accolades, Klaus has worked with clients such as Land Rover, Jenny Craig, Pizza Hut and Motorola.

Clients & Brands

Agency Clients And Brands
Client Name: Southwest Airlines Rapid Rewards
Start Date: 7/30/2008
Brand(s)/Services Provided:
Southwest Airlines Rapid RewardsCreative Production-AOR
Direct Marketing/CRM-AOR
Client Name: Autobytel
Client Name: Viking River Cruises
Start Date: 10/30/2010
Brand(s)/Services Provided:
Viking River CruisesCreative Production-AOR
Direct Marketing/CRM-AOR
Client Name: Walt Disney
Start Date: 5/11/2011
Brand(s)/Services Provided:
Disney StoresCreative Production-AOR
Direct Marketing/CRM-AOR
Client Name: Align Technologies
Brand(s)/Services Provided:
InvisalignCreative Production-AOR
Direct Marketing/CRM-AOR
Client Name: Health Net
Start Date: 5/28/2011
Brand(s)/Services Provided:
Health NetCreative Production-AOR
Direct Marketing/CRM-AOR
Client Name: Southern California Edison
Brand(s)/Services Provided:
Southern California EdisonSales Promotion-AOR
Client Name: Korean Air
Start Date: 10/30/2010
Brand(s)/Services Provided:
Korean AirCreative Production-Project
Public Relations-Project

Billings & Revenue

Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
Allocation percent of media placed by this office
National Broadcast19%
Local Broadcast8%
Out of Home6%
Digital (Internet, Mobile, SEM, Viral)35%
All Other12%

Specialized Services

5%Advertising - General Market/ TraditionalEnter optional description

4%Brand ConsultingEnter optional description

4%Business-to-BusinessEnter optional description

4%Corporate CommunicationsEnter optional description

4%DesignEnter optional description

5%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description

4%Digital/Interactive | E-Commerce SolutionsEnter optional description

4%Digital/Interactive | Mobile and WirelessEnter optional description

4%Digital/Interactive | Search Engine MarketingEnter optional description

4%Digital/Interactive | Website development, hosting, monitoring

5%Direct MarketingEnter optional description

4%Event MarketingEnter optional description

4%Health CareEnter optional description

4%Industrial AdvertisingEnter optional description

5%Marketing Data AnalyticsEnter optional description

4%Multicultural | African-AmericanEnter optional description

4%Multicultural | Asian-AmericanEnter optional description

4%Multicultural | Hispanic/Latino AmericanEnter optional description

4%Multicultural | Native American/OtherEnter optional description

4%New Product DevelopmentEnter optional description

4%Recruitment AdvertisingEnter optional description

4%Sales PromotionEnter optional description

4%Sports MarketingEnter optional description

4%Urban MarketingEnter optional description

Industry Experience

Automotive | aftermarket
Automotive | vehicles
Consumer Services
Cosmetics, perfumes & toiletries
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | credit cards
Financial services | insurance
Food & Beverage | alcoholic beverages
Gambling | casinos
Gambling | lotteries
Government | economic development
Government | military & defense
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Luxury & Imported products
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Real Estate | buildings & construction
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Recreation & Sports | toys & games
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Travel | airlines
Travel | automobile rental
Travel | hotels & resorts
Travel | tourism