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Boelter + Lincoln Marketing Communications

Boelter + Lincoln Marketing CommunicationsPhone (414) 271-0101
222 East Erie StreetFax (414) 271-1436
Suite 400URL
Milwaukee, WI 53202Contact Jill Brzeski
Privately Held
Woman Owned
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
John Lincoln opened the Milwaukee office of Boelter + Lincoln on April Fool’s Day, 1975. A distant descendant of President Lincoln, John’s work ethic and down-to-earth style epitomized that of his famous forefather and laid the foundation of a corporate culture that defines Boelter + Lincoln Marketing Communications (B+L) to this day. Still Milwaukee-based and fiercely independent, the agency is now has six shareholders, four of whom are female. Jill Brzeski, a 25-year agency veteran, serves as president and chief executive officer.

For four decades B+L has helped clients build their brands and their business. A roll-up-your-sleeves, Midwestern work ethic is behind the creative, results-oriented solutions we find for our partners. We listen, we collaborate, we innovate, we lead, and we execute with passion. That’s why our partnerships last much longer and remain much stronger than typical client/agency relationships (some are nearly as old as the agency.)

Expertise in Tourism, Health Care, Food/Beverage and Financial
Visit us at


Boelter + Lincoln
222 East Erie Street, 4th Floor
Milwaukee, WI 53202
Phone: (414) 271-0101
222 E. Erie Street, 4th Floor
Milwaukee, WI 53202
Phone: (414) 271-0101


Office Employees0-50
Jill Brzeski, President/CEO
If it’s true, as they say, that everything starts at the top, then it’s a good thing
we have someone like Jill in charge. Her leadership and experience are, in a word,
irreplaceable. Jill received her bachelor’s in marketing from the University of
Wisconsin – Whitewater. She has more than 20 years of experience working in
advertising and has been with B+L for most of those years. Jill affords her clients
great vision, knowledge and experience in all marketing communication disciplines,
as well as a savvy approach to client service. She has been working with tourism
clients throughout her entire career and, consequently, brings great insights related
to the ever-changing tourism industry. Jill is equal parts tactical, strategic, visionary
and creative in her thinking and execution. We’re proud to say there’s a bit of Jill’s
passion in everything we do at B+L.
Dawn Agacki, VP, Chief Operating Officer
After graduating from the University of Wisconsin – Milwaukee with a degree in liberal arts, Dawn embarked on a career in advertising that today totals more than 20 years. B+L clients love the zen-like workflow Dawn has brought to the agency and the efficiencies it brings their budgets. As Chief Operating Officer, she uses her keen eye for talent to find the best and brightest in the business and makes sure they're working for B+L. Dawn takes it all one step further by creating a working environment that keeps our staff inspired, and a system that keeps them highly productive.

You can kid yourself about a lot of things in business, but ultimately it comes down to the quality of your people. With nearly 25 years of industry experience, I help guide our creative team, and find the best and the brightest talent for B+L.
Andy Larsen, VP, Director of Public Relations
Andy took an unconventional path into the agency biz. After trying his hand at beer
delivery, teaching and journalism, he finally landed in PR and hasn’t looked back. Andy
holds a bachelor’s degree in english from Lawrence University and a master’s in corporate public relations from Northwestern University’s Medill School of Journalism. He has spent the last 20 years at some of the Midwest’s leading agencies, working for
blue-chip brands like Yamaha, Volvo, Evinrude, Wisconsin Tourism and Mueller Sports Medicine. During that time, he has been involved in almost all aspects of public relations, from product introductions and publicity to investor relations, executive speechwriting and event marketing. Not surprisingly, Andy is regularly called upon to address conferences and meetings and provide insights related to media relations, crisis communications and social media.

Michael Stodola, Director of Brand Strategy
Over his 22 year career, Michael's creative approach has always been rooted in strategy. In his own words, "Work is not creative unless it sells," and that remains his guiding light.
Outside of design and conceptual development, his passion is crafting unique brand identities.
B.J. in Advertising - University of Nebraska
Lisa Huebner, Media Director
Lisa leads our media department with the understanding that, without strategy, tactics mean nothing. In her nearly 20 year career she has followed this basic premise, watching client plans blossom into successful campaigns.
B.A. in Business Administration, Marketing - University of Wisconsin-Oshkosh
Wendy Appelbaum, Director of Financial Services
As our director of financial service, Wendy oversees both accounting and benefits. Her 20 years of experience have taught her to stay ahead of the curve, anticipating problems before they ever occur.
Accounting - Milwaukee Area Technical College

Clients & Brands

Agency Clients And Brands
Client Name: Wisconsin Dells Visitor & Convention Bureau
Start Date: 1/1/1981
Discretionary Comments : The Waterpark Capital of the World! Wisconsin Dells visitor & Convention Bureau is a marketing organization that promotes the Wisconsin Dells-Lake Delton area composed of more than 600 attractions, resorts, motels, restaurants and retail outlets.
Client Name: Chula Vista Resort
Start Date: 1/1/2005
Discretionary Comments : All inclusive, condominium-based, southwest themed resort, featuring indoor and outdoor waterparks, golf, full service spa and dining along the Wisconsin River.
Client Name: Copa Cabana Resort Hotel & Suites
Start Date: 1/1/1996
Discretionary Comments : Tropical-themed resort featuring a child-oriented indoor waterpark.
Client Name: Eagle River Chamber of Commerce
Start Date: 1/1/1998
Discretionary Comments : The marketing organization that promotes the Eagle River area.
Client Name: North Shore Bank
Start Date: 1/1/2007
Discretionary Comments : With 42 branch offices, North Shore Bank serves communities on Wisconsin's eastern edge.
Client Name: Ministry Health Care
Start Date: 1/1/2010
Discretionary Comments : An integrated health care system of clinics and hospitals, primary and specialty care physicians, home care and related services, located across Wisconsin and into Minnesota.
Client Name: Lakefront Brewery, Inc.
Start Date: 1/1/2009
Discretionary Comments : Industrious and inventive microbrewery located on the Milwaukee River.
Client Name: The Milwaukee Journal Sentinel
Start Date: 1/1/2006
Discretionary Comments : Wisconsin's largest newspaper.
Client Name: Mueller Sports Medicine
Start Date: 2/1/2008
Discretionary Comments : Internationally distributed manufacturer of sports medicine products.
Client Name: Entertainment Network
Start Date: 3/1/1999
Discretionary Comments : Producer and distributor of cable and closed circuit television programming for tourism destinations.

Billings & Revenue

Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
National Broadcast8%
Local Broadcast33%
Out of Home5%
Digital (Internet, Mobile, SEM, Viral)15%
All Other29%

Specialized Services

33%Advertising - General Market/ TraditionalEnter optional description

10%Brand ConsultingEnter optional description

4%Business-to-BusinessEnter optional description

12%DesignEnter optional description

2%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description

2%Digital/Interactive | E-Commerce SolutionsEnter optional description

2%Digital/Interactive | Mobile and WirelessEnter optional description

2%Digital/Interactive | Search Engine MarketingEnter optional description

2%Digital/Interactive | Website development, hosting, monitoringEnter optional description

1%Direct MarketingEnter optional description

12%Health CareEnter optional description

10%Media BuyingEnter optional description

1%Media PlanningEnter optional description

7%Public RelationsEnter optional description

Industry Experience

Automotive | aftermarket
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | insurance
Food & Beverage | alcoholic beverages
Food & Beverage | food
Gambling | casinos
Government | economic development
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Technology | communications
Travel | hotels & resorts
Travel | tourism