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MHP/Team SI

AGENCY CONTACT INFORMATION
MHP/Team SIPhone (501) 376-0321
2300 Cottondale Lane, Suite 300Fax (501) 376-6127
Little Rock, AR 72202-2057URL www.manganholcomb.com
Contact David Rainwater
E-mail david@manganholcomb.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
Our full-service agency comprises some of the most creative thinkers in the industry, offering an expansive array of integrated marketing/communications strategies to help our clients accomplish their business objectives. Our success is fueled by Power Ideas(TM), an innovative concept that shapes our philosophy. Power Ideas is about using traditional marketing disciplines in nontraditional ways, tapping into the latest communications trends and staying so far ahead of the curve that we ARE the curve. This gets your brand noticed in today’s consumer-controlled marketplace. Power Ideas provides our clients with intellectual capital, not just empty notions, and offers brand enhancement while keeping pace with emerging media, technology and audiences.

We understand that the best strategies are guided by a working knowledge of consumer behavior, which is why we are the only agency in the area to maintain an independent, full-service marketing research firm, MarketSearch.

We believe that we MUST be creative in ALL things we do in order to achieve results for ALL of our clients, from local nonprofit organizations to regional hospitals to national telecommunications corporations. No client or project is too small, large or diverse for Mangan Holcomb Partners’ Power Ideas. We believe that when it comes to new ideas, discomfort is usually a good sign. We’re simply smart, laid-back, creative folks who don’t take ourselves too seriously but take our clients’ work very seriously. Our Power Ideas push the envelope and yield results. Isn’t it time you experienced the power of our ideas?

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Total Worldwide0-50
BIOS
David Rainwater, Chief Executive Officer
“It’s all about solutions.”

David Rainwater is an avid subscriber to this theory. From finding the right approach to help clients better engage their customers to discovering ways to create great, long-lasting client relationships, David has been generating winning ideas at Mangan Holcomb Partners for two decades. But he’ll be the first to tell you that solutions are not one-size-fits-all. Each unique challenge requires fresh and innovative thinking from the entire agency team – creative to PR to media to accounting. In fact, it is the creativity spawned by the problem-solving process that allows your business to flourish. David believes that effective and well-designed strategies benefit the client more than quick fixes. And our clients agree.
Sharon Vogelpohl, President
“Whatever it takes”

When it comes to meeting client service needs and accomplishing client objectives, no one is more energetic and determined than Sharon Tallach Vogelpohl. She is passionate and innovative in integrating traditional and nontraditional strategies to achieve results for agency clients. As long as it’s ethical and legal, it’s fair game. Sharon’s philosophy also emphasizes the importance of the client’s role in developing and executing successfully integrated programs. While we’re experts in the advertising and marketing business, we realize that you’re the expert when it comes to your business. That’s why active client participation and input is what makes good campaigns great. Sharon’s dynamism and responsiveness have garnered tremendous success and client delight throughout her tenure at Mangan Holcomb.
Chip Culpepper, Chief Creative Officer
“A great idea doesn’t care who had it.”

This is the essence of Chip Culpepper’s philosophy, which has shaped Mangan Holcomb Partners’ creative efforts for more than a decade. The seed of a powerful idea doesn’t always have to be planted by a copywriter or art director, but may sprout from an accountant or a worker on the production line. Therefore, ego-less collaboration with clients (who actually DO know their own business better than we do) is key to creating successful branding. The real art of creativity is not in the responsibility for generating every idea, but in realizing, identifying and cultivating those ideas with the most potential and then crafting a compelling and believable story that tugs at the emotions or builds an irrefutable, logical case – or even better, does both.
Karon Mann, Vice President of Finance and Administration
“It’s all about client value.”

After 27 years with Mangan Holcomb Partners, it’s fair to say that Karon Mann has this accounting thing down pat. Our agency’s success can be largely attributed to client-centered financial practices. We work closely with our clients on a job-by-job basis to stay within their budgets, and also to ensure that they have a crystal-clear understanding of all financial matters along the way. This vigilance averts unpleasant surprises down the road and allows us to build and maintain solid, trusting relationships with our clients. Karon’s unmatched knowledge of the unique demands of advertising accounting paves the way for the profitable and efficient management of our agency in this fast-paced industry that we love.
Barbara King Dozier, Media Director
“Advertising doesn’t work if people don’t see it.”

For 30 years, Barbara has refined the art of negotiation to benefit a client’s media advertising plan. Early in her career, she worked as a radio sales rep, giving her insider’s knowledge into the intricate network of media sales, which she has since cultivated into successful negotiations to the advantage of agency clients. As media director, Barbara focuses her time and talents on understanding a client’s business objectives and creating an advertising strategy that will help the client meet those objectives. In creating a media strategy, she identifies target audiences and analyzes their characteristics and media-usage habits, researches media markets, negotiates rates, added-value opportunities and promotions, and provides in-depth post-buy analyses. Barbara has put her extensive skills to work for a diverse range of clients and at some of Arkansas’ best-known advertising agencies, effectively and strategically negotiating broadcast, print, outdoor and digital/interactive media.

Clients & Brands


Agency Clients And Brands
Client Name: St. Vincent Health System
Start Date: 1/1/2003
Discretionary Comments : With 2,800 employees and affiliations with more than 650 physicians, St. Vincent Health System is one of Arkansas’ leading health systems, featuring four hospitals, a network of primary-care clinics, and a home health agency.
Client Name: Metropolitan National Bank
Start Date: 11/1/2004
Discretionary Comments : Metropolitan National Bank is one of Arkansas’ largest privately held banks, with more than $1.8 billion in assets and 55 branches in communities around the state.
Client Name: University of Arkansas at Little Rock
Start Date: 8/1/2006
Discretionary Comments : A diverse university at the forefront of education, research, innovation and public service on a campus of more than 12,000 students, UALR is also a strong partner with area corporate, civic and government entities.
Client Name: Verizon Wireless South Central Region
Start Date: 8/1/2011
Discretionary Comments : Verizon Wireless operates the nation’s fastest, most advanced 4G network and largest, most reliable 3G network. The company serves 106.3 million total wireless connections, including 89.7 million retail customers.
Client Name: Le Bonheur Children's Hospital
Start Date: 6/1/2005
Discretionary Comments : With a medical staff of more than 550 pediatricians, Le Bonheur Children's Hospital is a leading children's hospital in the Midsouth, providing pediatric care to children from 95 counties in six states.
Client Name: Keep Arkansas Beautiful Commission
Start Date: 3/1/1998
Discretionary Comments : As a certified state affiliate of Keep America Beautiful and a division of the Arkansas Department of Parks and Tourism, the Keep Arkansas Beautiful Commission inspires and educates individuals to prevent litter, recycle and keep Arkansas beautiful.
Client Name: J.B. Hunt Transport Services
Start Date: 4/1/1997
Discretionary Comments : J.B. Hunt Transport Services is a world leader in transportation services, with integrated and multimodal delivery systems and logistics management.
Client Name: Department of Arkansas Heritage
Start Date: 7/1/2007
Discretionary Comments : With four museums and three agencies around the state, the Department of Arkansas Heritage enhances the quality of life in The Natural State through the discovery, preservation and presentation of cultural, natural and historic resources.
Client Name: Our Lady of the Lake Regional Medical Center
Start Date: 2/1/2008
Discretionary Comments : With 740 beds and a 12-parish service area, Our Lady of the Lake is one of the largest medical centers in Louisiana, treating 36,000 patients annually and providing outpatient care to 300,000 with more than 1,000 physicians and 4,000 team members.
Client Name: RiceTec Inc.
Start Date: 1/1/2000
Discretionary Comments : A technology-based rice company focused on high-value products, RiceTec is the first company to commercialize hybrid rice seed in North and South America.

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
45
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
3
MEDIA
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
Local Broadcast41%
Print40%
All Other19%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
16%Advertising - General Market/ TraditionalEnter optional description



2%Brand ConsultingEnter optional description



4%Business-to-BusinessEnter optional description



4%Corporate CommunicationsEnter optional description



4%DesignEnter optional description



2%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



2%Digital/Interactive | E-Commerce SolutionsEnter optional description



1%Digital/Interactive | Mobile and WirelessEnter optional description



1%Digital/Interactive | Search Engine MarketingEnter optional description



4%Digital/Interactive | Website development, hosting, monitoringEnter optional description



4%Direct MarketingEnter optional description



3%Event MarketingEnter optional description



30%Health CareEnter optional description



2%Industrial AdvertisingEnter optional description



2%Marketing Data AnalyticsEnter optional description



5%Media BuyingEnter optional description



5%Media PlanningEnter optional description



8%Public RelationsEnter optional description



1%Sales PromotionEnter optional description




Industry Experience

INDUSTRIES
Agriculture
Appliances
Education
Financial services | banking
Financial services | investments
Government | economic development
Healthcare | hospitals, healthcare facilities, medical services
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Telecommunications
Travel | tourism