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Burrell Communications Group LLC

AGENCY CONTACT INFORMATION
Burrell Communications Group LLCPhone (312) 297-9800
233 North Michigan AvenueFax (312) 297-9601
Suite 2900URL www.burrell.com
Chicago, IL 60601-5704Contact Fay Ferguson
E-mail fferguson@burrell.com
AGENCY OWNERSHIP
Minority Owned
    »African-American
Woman Owned
(A minority-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by United States citizens who are members of the following racial groups: African American, Asian American, Hispanic American and Native American.)
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
AGENCY DESCRIPTION
Burrell Communications Group is one of the nation's leading marketing communications agencies. With more than 35 years of insight and experience in the African American consumer market, Burrell offers its clients strategic thought leadership, advertising, public relations, digital marketing, consumer promotions, event and street marketing, media, research and account planning services. Led by Co-CEO's Fay Ferguson and McGhee Williams Osse, the agency has a strategic alliance with Publicis SA, the worl'd fourth largest marketing communications group.

A blue-chip client list is served by offices in Chicago and Atlanta.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Burrell Communications Group
233 N. Michigan Ave., Suite 2900
Chicago, IL 60601
Phone: (312) 297-9600
Burrell Communications Group
Parkside Tower, 3500 Maple Ave., Suite 1150
Dallas, TX 75219
Phone: (945) 764-2999

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees101-200
Total US101-200
Total Worldwide101-200
BIOS
Fay Ferguson, Co-CEO
Fay Ferguson
Co-CEO



Passionate, proactive, leader, strategist…these are words that describe Fay Ferguson, Co-CEO of Burrell Communications. Fay is responsible for overall account management, financial operations, human resources, information technology, office services and administration. Burrell has experienced impressive growth under Ferguson’s leadership, with new business wins from clients such as Allstate Insurance Co. and pharmaceutical/healthcare companies Zimmer, Pfizer and Abbott Laboratories.

Ferguson has received numerous awards, including being named the 2006 Chicago Advertising Woman of the Year by the Women’s Advertising Club of Chicago and the Chicago Advertising Federation; the "Advertising Working Mother of the Year, Trailblazer Mom" award from Working Mother magazine and the Advertising Women of New York; the “Most Influential Woman Award” from the Women’s Leadership Federation; and an “Outstanding Women in Marketing Communications” award presented by Ebony magazine.

Ferguson serves on the Executive Board of Perspectives Charter School, an inner-city Chicago school. She is also a board member of the American Association of Advertising Agencies’ Chicago Council, the Turner/Patterson Company and is a past president of the Chicago Advertising Federation.

She is especially proud of being able to successfully manage her career, being a mom and helping others.
McGhee Williams Osse, Co-CEO
MCGHEE WILLIAMS OSSE
Co-CEO, Burrell Communications Group

McGhee Williams Osse has performed nearly every job in advertising. She started her career in traffic at WSB-Radio in Atlanta soon leaving to pursue an opportunity as a copywriter and layout artist at Sears -- her first “real” jobs after completing post-graduate course work in advertising at the University of South Carolina. Combining her creativity with managerial skills, she became a field-marketing manager for KFC, marketing manager for the General Mills Restaurant Group, and a marketing director for RTM, Inc.

Joining Burrell Communications Group in 1986, Osse has managed the Atlanta office as well as developed and maintained relationships with key accounts such as Procter & Gamble, General Mills, Ashley Stewart and american Airlines.

While ascending the corporate ladder at Burrell, Osse’s proactive, persistent and confident approach allowed her to assume responsibility for such critical agency functions as media, engagement marketing, research and account planning. She is also credited with starting the agency’s Yurban® marketing initiatives, which targets youth and young adults.

Work under her watch has won acclaim from the Association of National Advertisers (ANA) three-years running for significant multicultural advertising campaigns, and the prestigious honor of “Multicultural Agency of the Year” as recently cited by the American Advertising Federation.

She was an ‘07 recipient of the Chicago Minorities in Business Leadership Award given by Clear Channel and Remy Cointreau USA -- and in the same year received the inaugural “Adverting Legend Award” from the ADCOLOR™ Industry Coalition for outstanding professional achievements. Ebony Magazine honored her in 2008 for outstanding leadership in marketing communications.
Lewis Williams, Chief Creative Officer
Lewis Williams
EVP Chief Creative Officer


Passion, Determination, Colloboration, Great Ideas are what describe Lewis Williams our Chief Creative Officer. He began his career as an Art Director at Burrell before a fifteen-year career at Leo Burnett/Chicago where he rose to the title of Senior Vice President/Creative Director. During his tenure there he led on such brands as Disney Cruise Lines, The U.S. Army, McDonald’s, Allstate, Budweiser, Miller Lite, P&G, and Walt Disney World. Lewis has a keen sense of the digital landscape, integrated marketing and is always searching for new ways to touch the consumer. Lewis’ creative work has earned him many industry awards in all mediums. He attended Kent State University in Ohio where he graduated with a BFA in Graphic Design. When he isn’t working, Lewis enjoys running marathons, yoga and spending time with his family.
Lou DiSilvestro, Chief Financial Officer

Clients & Brands


Agency Clients And Brands
Client Name: Comcast
Start Date: 1/10/2011
Client Name: McDonald's
Start Date: 1/1/1972
Client Name: AARP
Start Date: 4/4/2015
Client Name: The Procter & Gamble Company
Start Date: 1/1/1984
Discretionary Comments : Crest, Tide, Tide Swosh, Tide Dry Cleaners, Gain, Pampers, Bounty, Charmin, Tampax, Always, Folgers, Pampers, Luvs, Olay and P&G Beauty
Client Name: Toyota Motor Sales Inc.
Start Date: 1/1/2001
Discretionary Comments : Camry, Corolla, Matrix, Yaris, Avalon, Venza
Client Name: Hilton Worldwide
Start Date: 2/20/2014
Client Name: Eli Lilly
Start Date: 5/1/2006
Discretionary Comments : Depression and Diabetes Initiatives
Client Name: Walmart
Start Date: 5/10/2016
Client Name: National Parks Foundation
Start Date: 2/2/2018

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing more than $50 Million
and/or Agency Revenue more than $10 Million
15
MEDIA
Total gross media placed by this office
$51 - 100 Million
Allocation percent of media placed by this office
National Broadcast63%
Local Broadcast6%
Print24%
Out of Home2%
Digital (Internet, Mobile, SEM, Viral)4%
All Other1%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
5%Digital/Interactive | Website development, hosting, monitoringEnter optional description



2%Event MarketingEnter optional description



3%Health CareEnter optional description



72%Multicultural | African-AmericanEnter optional description



8%Public RelationsEnter optional description



10%Urban MarketingEnter optional description




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Automotive | vehicles
Consumer Services
Cosmetics, perfumes & toiletries
Entertainment & Culture | amusement parks
Entertainment & Culture | motion pictures
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | soft drinks
Gambling | lotteries
Gasoline/Petroleum
Healthcare | direct to consumer (DTC)
Healthcare | medical products
Healthcare | pharmaceutical
Household Supplies
Media | broadcasting
Media | other
Non-profit, associations & public services
Public Relations
Restaurants
Retail
Telecommunications
Travel | airlines