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Mower

AGENCY CONTACT INFORMATION
MowerPhone (315) 466-1000
211 West Jefferson St.Fax (315) 466-2000
Syracuse, NY 13202URL www.mower.com
Contact Chris Steenstra
E-mail csteenstra@mower.com
AGENCY OWNERSHIP
Privately Held
Minority Owned
    »Other
(A minority-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by United States citizens who are members of the following racial groups: African American, Asian American, Hispanic American and Native American.)
AGENCY DESCRIPTION
Mower is focused on integrating digital-enabled and data-driven marketing tools in all client campaigns, with breakthrough creative and sophisticated public relations and public affairs programs to build awareness, shape perceptions and drive actions that build brands and generate sales.

As one of America’s largest privately held full-service advertising and marketing agencies, Mower brings something special to the brand-building table: true independence. This creative freedom gives us the flexibility to assemble the right team for your challenge. From strategic planning to SEM, PR, video, social, digital marketing and fully integrated campaigns, our agency does it all. At Mower, we build brands. We also build friendships. It’s a simple philosophy, really. Something we call Brand as Friend(R). By positioning your brand not just as a product or service, but as a friend, we help you develop powerful bonds that can last a lifetime. By focusing marketing on three pillars of friendship — affection, relevance, and trust — we help brands develop that same kind of special relationship with audiences.


Offices


GLOBAL SERVICE REGIONS
Central Region
Eastern Region
Southern Region
Western Region
U.S. OFFICES
Mower/Albany
30 South Pearl Street, Suite 1210
Albany, NY 12207
Phone: (518) 449-3000
Mower/Atlanta
7000 Central Parkway, Suite 1020
Atlanta, GA 30328
Phone: (678) 587-0301
Mower/Buffalo
50 Fountain Plaza, Suite 1000
Buffalo, NY 14202
Phone: (716) 842-2233
Mower/Charlotte
1001 Moorehead, Suite 500
Charlotte, NC 28203
Phone: (704) 375-0123
Mower/Cincinnati
830 Main Street, 10th Floor
Cincinnati, OH 45202
Phone: (513) 381-8855
Mower/Rochester
28 East Main Street, Suite 1960
Rochester, NY 14614
Phone: (585) 385-2000
Mower/Syracuse
211 West Jefferson Street,
Syracuse, NY 13202
Phone: (315) 466-1000

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees101-200
Total US101-200
Total Worldwide101-200
BIOS
Eric Mower, Chairman/Chief Executive Officer
Experience
Eric serves as EMA’s senior strategic and tactical counselor and guides the agency’s overall policies, standards and practices. Eric was an early advocate of integrated marketing communications and mastered the art of being an advertising, sales promotion and public relations practitioner early in his career. During the last 45 years, the agency has grown from a staff of four to nearly 250 professionals, and capitalized billings from less than $1 million to more than $236 million. His advertising experience encompasses a wide range of B2C and B2B programs. And his public relations experience includes crisis and issues management, corporate culture and senior executive counseling.

Education
BA, MA, Syracuse University

Affiliations
• Member, Governor’s “New York Open for Business” Advisory Council
• Board of Directors and Vice Chair, The Business Council of New York State
• Director-at-Large and Chair, Government Relations Committee, American Association
of Advertising Agencies (4A’s)
• Chair, Advertising Self-Regulatory Council (ASRC)
• Director, PRO-AD PAC
• Past President, International Network of Independent Advertising Agencies (IN)
• Life Trustee, Syracuse University
• Member, S.I. Newhouse School of Public Communications Advisory Council
• Founding Chair, Erie Canalway National Heritage Corridor Commission
• Leadership roles in numerous civic and cultural organizations

What it all means to you
“With 45+ years of professional experience, I have knowledge, perspective, judgment and maturity. I am an effective counselor to both agency and client teams and I have a high batting average in problem solving and communications program success. I listen to what others say, always speak with candor, and never stop caring about the work our clients entrust to my organization and to me.”
Douglas Bean, Vice Chairman, Chief Brand Officer
As Vice Chairman/Chief Brand Officer, Doug has overall
responsibility for the delivery of strategic and client services
across nine offices as well as directing the agency’s overall
growth strategy. Doug brings extensive experience in financial
services and healthcare and has directed brand strategy
and communications programs for clients such as:

-BlueCross BlueShield of Western New York
-KeyBank
-Hospice Buffalo

Active in the Western New York community,Doug is on the boards of the Buffalo Philharmonic Orchestra, the Buffalo Niagara Partnership, the Darwin Martin House, and the UB School of Management.

Education
BA, Kenyon College
MA, Dartmouth College
MBA, State University of New York at Buffalo

Affiliations
-Member, Upstate New York Council, American Association of Advertising Agencies
-Director and Past Chair, Dean’s Advisory Council, University of Buffalo School of Management
-Adjunct Faculty , School of Management, University at Buffalo


What it all means to you...
"We've built our brand promotion practice on driving activity, not just changing attitudes. So when I problem solve with you and develop a strategy, I'll focus on programs and initiatives that not only shape beliefs, but change behaviors. You need and deserve that kind of accountability."
Chris Steenstra, Managing Partner, Syracuse Office
As managing partner in charge of EMA’s 95-person Syracuse office, Chris manages day-to-day operations, including staffing, business development and financial management. She also strategizes and oversees client marketing programs, integrating advertising, direct response, interactive, sales promotion and public relations. Her extensive experience includes work with:

Hand Held Products
Welch Allyn
Garlock/BFGoodrich
Dresser-Rand Company
Cayuga Medical Center
Guthrie Health
Eastman Kodak Company/Graphic Communications and Health Groups

Education
BS, Cornell University

Affiliations
Member, Business Marketing Association
Member, Medical Marketing Association
Past President, Board of Directors, Vera House
Past Vice President, Board of Directors, Cornell Cooperative Extension
Member, St. James Episcopal Church Foundation Board
Special Recognition
Women in Business Award, BizEventz
40 Under 40 Award, BizEventz
Multiple Pro-Comm Awards, Business Marketing Association
Multiple In-Awe Awards, Medical Marketing Association
Graduate, Leadership Greater Syracuse

What it all means to you...
"I'm a 20-year agency veteran with a passion for building my clients' brands and generating tangible results for their marketing dollars. I operate with integrity and honesty, and strive to build solid, long-term agency-client partnerships. When you work with me, you can be sure that I'm thinking about your business issues constantly—your challenges are my challenges!"
John Favalo, Managing Partner, Group B2B
As managing partner overseeing EMA Group B2B, John guides the business direction and development of the practice, at the same time working with clients to establish competitive positioning strategies, create integrated marketing communication plans, and launch new products and services. He has created a number of EMA's proprietary planning tools, and is a frequent speaker on the topics of communications, business-to-business branding and marketplace change. Clients John has worked with include:

Carrier Corporation
Cooper Crouse-Hinds
Greenlee, A Textron Company
General Electric
Eastman Kodak Company
LENOX Division of Newell Rubbermaid
Scientific-Atlanta, Inc.
Siemens

Education
BA, S.I. Newhouse School of Public Communications, Syracuse University
Graduate Studies in Marketing

Affiliations
Adjunct Professor, S.I. Newhouse School of Public Communications, Syracuse University
Chairman, Vice Chair, Treasurer, Business Marketing Association International (BMA)
Judge, Business Marketing Association Pro-Comm Awards
Judge, The Yahoo! Big Idea Chair Awards
Member, Institute for the Study of Business Markets
Member, Media Advisory Board for American Business Media (ABM)
Past Committee Chair, United Way of Central New York
Special Recognition
Multiple EFFIE Awards, American Marketing Association of New York
Multiple Pro-Comm Awards, Business Marketing Association
Multiple Best of the Best Awards, National Association of Electrical Distributors
Speaker, Association of National Advertisers, American Business Media, Online Marketing World, Online Marketing Summit, Business Marketing Association International National Conferences, Business Marketing Association Chapters

What it all means to you...
"I'm possessed by the idea of 'simple brilliance.' The greatest advertising is an example of it...something spare, unfettered, yet personal, that captures the attention and imagination of someone and won't let them go. Something that involves people and sparks a dialogue. I look for and push for simple brilliance in everything we do. Not just in the communications, but in the strategies that drive them."

Clients & Brands


Agency Clients And Brands

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
213
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
1
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
2
Discreationary Comments
Most of our smaller accounts (under $1M capitalized billings) are Public Relations assignments and are not advertising/AOR arrangements.
MEDIA
Discreationary Comments
This is an estimated number based off of the system which doesn''''t allow you to include decimal points.
Allocation percent of media placed by this office
Local Broadcast48%
Print26%
Out of Home7%
Digital (Internet, Mobile, SEM, Viral)19%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
57%Advertising - General Market/ Traditional



8%Brand Consulting



5%Digital/Interactive | Search Engine MarketingEnter optional description



5%Digital/Interactive | Website development, hosting, monitoringEnter optional description



4%Media BuyingEnter optional description



3%Media PlanningEnter optional description



18%Public RelationsEnter optional description




Industry Experience

INDUSTRIES
Automotive | vehicles
Business Services & office products
Consumer Services
Education
Financial services | banking
Financial services | insurance
Food & Beverage | alcoholic beverages
Food & Beverage | food
Gambling | casinos
Government | political
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Media | broadcasting
Media | other
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Recreation & Sports | hobbies
Technology | .com business
Technology | computer hardware & software
Telecommunications
Travel | airlines
Travel | hotels & resorts
Travel | tourism