4A's Agency Search
Agency Information
Neo @ Ogilvy
Description |
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Neo @ Ogilvy | Phone (212) 259-5200 |
636 11th Ave | Fax (212) 259-2589 |
New York, NY 10036 | URL www.ogilvy.com |
| Contact Daniel Jeydel |
| E-mail daniel.jeydel@ogilvy.com |
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Neo@Ogilvy is a global media agency and performance marketing network. With more than 800 employees in over 40 offices around the world, Neo helps clients leverage the latest digital and performance media techniques to connect with their customers and grow their businesses. The agency applies a data-driven strategic approach and cutting edge technologies across all digital disciplines (including paid and organic search, display, video, mobile, social media and affiliate marketing) and traditional channels. Neo@Ogilvy is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY). For more information, visit www.neoogilvy.com or follow @neo_Ogilvy on Twitter. |
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Offices
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Asia (except China) |
Australia |
Canada |
Central America |
China |
Eastern Europe |
Mexico |
South America |
South Pacific |
Western Europe |
Discretionary Comments: |
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Neo@Ogilvy |
309 W 49th Street, |
NY, NY 10019 |
Phone: (212) 259-5277 |
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Staff |
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Office Employees | 101-200 |
Total US | 101-200 |
Total Worldwide | 500+ |
Discretionary Comments: |
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Nasreen Madhany, CEO, Neo@Ogilvy |
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Greg Smith, COO, North America |
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Matthias Kurwig, COO, Global |
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Jim Dravillas, Executive Director, Analytics |
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Andrew Davidson, Director, Search Marketing |
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Bill Hunt, CEO, Global Strategies International |
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Clients & Brands
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Client Name: | IBM |
Start Date: | 1/1/2006 |
Brand(s)/Services Provided: |
all | Media Buying-AOR Media Planning-AOR Other-AOR
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Client Name: | Kodak |
Start Date: | 11/11/2006 |
Brand(s)/Services Provided: |
Gallery, Printers, Store | Media Buying-AOR Media Planning-AOR Other-Project Strategy/Planning-AOR
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Client Name: | Cisco |
Start Date: | 1/1/2006 |
Brand(s)/Services Provided: |
All | Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Other-AOR Strategy/Planning-AOR
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Client Name: | TD Ameritrade |
Start Date: | 1/1/2006 |
Brand(s)/Services Provided: |
Brokerage | Media Buying-AOR Media Planning-AOR Other-Project Strategy/Planning-AOR
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Client Name: | Lenovo |
Start Date: | 1/1/2006 |
Brand(s)/Services Provided: |
All | Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | Harrah's |
Start Date: | 10/1/2007 |
Brand(s)/Services Provided: |
Las Vegas Hotels: Harrah's, Caesar's Palace, Rio, Flamingo, Paris, etc. | Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | Time Warner Cable |
Start Date: | 1/1/2009 |
Brand(s)/Services Provided: |
Cable | Media Buying-AOR Media Planning-AOR Other-Project Strategy/Planning-AOR
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Client Name: | Career Education Corporation |
Start Date: | 9/9/2008 |
Brand(s)/Services Provided: |
AIU, Colorado Tech, Le Cordon Bleu | Media Buying-AOR Media Planning-AOR Other-AOR Strategy/Planning-AOR
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Client Name: | Six Flags |
Start Date: | 4/1/2006 |
Brand(s)/Services Provided: |
All | Media Buying-AOR Media Planning-AOR Other-AOR Strategy/Planning-AOR
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Client Name: | American Express |
Start Date: | 1/1/2006 |
Brand(s)/Services Provided: |
Cards | Media Buying-AOR Media Planning-AOR Other-Project Strategy/Planning-AOR
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Billings & Revenue |
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Discreationary Comments |
We cannont disclose this information due to Sarbanes-Oxley regulations. |
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Allocation percent of media placed by this office |
Print | 2% |
Out of Home | 1% |
Digital (Internet, Mobile, SEM, Viral) | 85% |
All Other | 12% |
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Specialized Services |
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Revenue | Specialty | Description |
2% | Digital/Interactive | Blogging Discussion forums, community building | Neo has extensive exprience in social media, including work for b2b clients like Cisco and IBM, as well as consumer oriented accounts. Our recent work for Six Flags was named Media Plan of the Year, Best Use of Digital, leveraging social networks, widgets, and digital video within teen oriented communities. |
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2% | Digital/Interactive | E-Commerce Solutions | Our media programs are regularly deployed to increase e-commerce revenues. Whether drive-to-site work or the optimization of landing pages and offer development, we help transactional clients squeeze more revenues out of digital channels. |
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2% | Digital/Interactive | Mobile and Wireless | Neo has contributed to many firsts in the mobile and wireless arena. We were among the first agencies to quantify the results of mobile branding campaigns, for Lenovo, and have also rolled out mobile video advertising campaigns for IBM and Tassimo. |
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25% | Digital/Interactive | Search Engine Marketing | Neo is a recognized leader in both paid and organic search. We bring unparalleled global search expertise to bear for clients such as Adobe, Cisco, IBM and Samsung, and manage large budgets for a variety of direct marketing clients. We have more than 100 search specialists on staff to manage these campaigns, and are actively involved in industry associations. |
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12% | Direct Marketing | Neo specializes in performance oriented direct marketing, and places a premium on data driven planning and optimization. Our skills range across all direct channels, from print to mail to DRTV to digital. |
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17% | Media Buying | Our team handles both planning and buying for a range of clients. We have the scale to negotiate the best prices, and the insights to ensure that our teams regularly pioneer break through placements that cut through advertising clutter. |
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40% | Media Planning | Our team brings a combination of 360 experience and best of breed channel specialization to help our clients achieve their goals. We have experience in each of the markets that we work in to make sure that our clients see maximum returns on their media investments. |
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Industry Experience |
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Automotive | vehicles |
Business Services & office products |
Consumer Services |
Education |
Entertainment & Culture | amusement parks |
Financial services | banking |
Financial services | credit cards |
Financial services | insurance |
Financial services | investments |
Food & Beverage | alcoholic beverages |
Gambling | casinos |
Healthcare | direct to consumer (DTC) |
Healthcare | pharmaceutical |
Luxury & Imported products |
Media | broadcasting |
Non-profit, associations & public services |
Retail |
Technology | .com business |
Technology | communications |
Technology | computer hardware & software |
Technology | electronics |
Telecommunications |
Travel | airlines |
Travel | automobile rental |
Travel | hotels & resorts |
Travel | tourism |
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