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St. John & Partners

AGENCY CONTACT INFORMATION
St. John & PartnersPhone ((90) 4) -281-2500
1301 Riverplace TowerFax ((90) 4) -616-8956
2nd FloorURL www.sjp.com
Jacksonville, FL 32207Contact Robert Taylor
E-mail roberttaylor@sjp.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
We define the difference between St. John & Partners and other firms in our brand position, MAKERS OF MEANING.

The base inference of “makers” is the sense of being hands-on. Our agency’s success has always been rooted in being in-market, in-store, in customers’ homes. Technology doesn’t change that.

The second inference of “makers” is the challenge and opportunity to create and to build. From new product extensions to new forms of content, from new packaging to new technology, we are, and will increasingly become, makers every bit as much as communicators.

The third inference of “makers” is the recognition that we must provide value at every stage of the process. There is no room and no need for “agents” or middlemen. We don’t provide access, we create meaning.

For our clients, Makers of Meaning is the promise of an engaged team and an active participant in their business. The promise of a team that will bring ideas and invention to marketing communication. A team that will understand and reflect their brand’s purpose.

Clients experience the benefit of having us work alongside them to create solutions for the challenges they face and identify new opportunities for success. This high-touch approach to business, combined with our ability to help clients identify and make sense of market factors and trends, makes us a partner and not just a vendor.

Offices


GLOBAL SERVICE REGIONS
Canada
U.S. OFFICES
St. John & Partners
1301 Riverplace Tower, 2nd Floor
Jacksonville, FL 32207
Phone: (904) 281-2500
St. John & Partners
1 North Main Street, 4th Floor
Greenville, SC 29601
Phone: (864) 631-2520

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US51-100
Total Worldwide51-100
BIOS
Dan St. John, Chairman, CEO
Dan began his career at a small PR shop before having the opportunity to head up communications for a prominent, private hospital. While there, he led the successful and award winning “Centennial Celebration” campaign for St. Luke’s Hospital. He was then asked to join The William Cook Agency, one of the premier agencies in the Southeast at the time. He soon switched to the advertising side of the agency, and by the end of his 12 years there, was responsible for managing some of the agency’s largest and most high-profile accounts. In 1984, Dan decided it was time for an even bigger challenge and started his own agency with William Robinson. The new venture, Robinson & St. John, recorded $500,000 in billings in its first year and grew to be an $18 million agency by 1993. That year, he bought his partner’s ownership in the agency and later renamed it St. John & Partners. He continues to play an important role in helping our clients succeed and has guided SJ&P to steady and consistent growth. Dan served on the national 4A’s board for three years.
Jeff McCurry, President, COO
Equal parts account guy, management consultant, planner and writer, Jeff has for what seems like forever been our “in case of emergency break glass” guy – get him involved (and no, it doesn’t have to be an emergency) and you’ll get to a simple, strategic solution. But beyond problem solver, Jeff’s real interest is in what’s ahead – how social, technological and business trends change our lives and our work. In his role as president and chief operating officer, Jeff is steering the agency toward a future driven by what he believes are two mandatory skill sets: adaptive content and 24/7 on-demand connectivity (we were relieved he was referring to brands, not us). Jeff is the father of three teenagers (back to that emergency skill set), a graduate of The Ohio State University, former Chair of the 4A’s Florida Council and a product of agencies in Philadelphia, Cincinnati and, of course, Jacksonville.
Peter Herbst, VP Executive Creative Director
Peter has 20 years of industry experience, five years at SJ&P, and currently oversees all creative work product of the agency. Peter joined the agency from Y&R, New York, and brings with him a host of experience and insight on clients like American Express, Lufthansa, Green Mountain Coffee, Nets Basketball and Valvoline. A staunch believer in the collaborative process, Peter knows a good idea can come from anywhere, and more importantly, how to shepherd that idea into a clear, precise and highly creative piece of communication. Peter is a graduate of the Fashion Institute of New York.
Ian Latchmansingh, Director Digital & UX Strategy
Ian is a seasoned user experience leader with an emphasis on human-centered design and design thinking. He first joined SJ&P in 2013 as lead experience designer where he helped architect award-winning digital websites and experiences for iconic brands such as Daytona International Speedway, Marriott and The US Forestry Service’s Smokey Bear. Ian briefly left SJ&P to direct the user experience department for an HR technology startup but has since returned to SJ&P as UX director and lead digital strategist, helping brands like The Association of Boarding Schools, Rooms To Go and others develop engaging and results-focused digital strategies. Prior to working with SJ&P, Ian was lead designer at Vizergy, an interactive hospitality marketing firm. He is also an accomplished poster designer and design thinking facilitator. Ian holds a bachelor of arts degree in graphic design and a minor in fine art from Flagler College in St. Augustine. In his spare time, Ian enjoys sound design and record-collecting.
Lisa Gearhart, VP Customer & Content Strategy
Trend watcher. Conversation catalyst. Avid listener. Poet. Mom. Just a few words to describe our 25-year agency veteran and leader of all the agency’s strategic planning and research efforts. Lisa has undeniable passion for and experience in helping companies such as Vistakon/Johnson & Johnson Vision Care, Mayo Clinic, American Health Care Association, Florida Power & Light and American Express connect with employees, consumers and influencers. When she’s not talking with people about their life transitions, she’s busy reading, writing and working to bring them together with companies who can make the changes people seek to improve their lives.
Jenifer Harmon, VP Account Group Director
Jenifer leads our retail client practice, helping lead successful efforts on behalf of a diverse client set including Zaxby’s (QSR/fast casual), the Florida Lottery, Smoothie King and PARC Management, which operates former Six Flags theme parks around the country. Jenifer’s understanding of marketing is rooted in 25+ years of experience on both the agency and client sides of the desk. Jenifer has an amazing ability to galvanize teams around a plan and marketing partners around a vision of what is possible. How does she do it? As a mother of four, Jenifer is an expert at time management.
Jen Hettler, Integrated Media Director
Jen joined St. John & Partners in 2010 as the lead planner
on Zaxby’sand now leads the discipline for the agency at large. She has over 13 years of experience in media strategy and execution, specializing in integrated planning and digital buying, measurement, and data-driven strategy. Her media experience includes time at Walt Disney World in Orlando, as well as work on Outrigger Hotels & Resorts, Hilton Caribbean, the Panama City Beach, FL CVB, and Mexico Tourism Board accounts at Ypartnership. Prior to joining SJ&P, she also worked on numerous other travel, tourism, and real estate brands including Honduras, Disney Vacation Club, DR Horton and Tate Britain. A graduate of Hobart and William Smith Colleges in Geneva, NY, she moved to Florida after college to become a professional wakeskater. These days, when she is not negotiating with reps or poring over data, you will still find her out on the water wakeskating or surfing.

Clients & Brands


Agency Clients And Brands
Client Name: Zaxby''s
Start Date: 10/1/2002
Brand(s)/Services Provided:
Zaxby''sCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Florida Lottery
Start Date: 8/21/2009
Brand(s)/Services Provided:
Florida LotteryCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Winn-Dixie BI-LO
Start Date: 2/1/2001
Brand(s)/Services Provided:
Winn-Dixie BI-LOPublic Relations-AOR
Client Name: American Health Care Association
Start Date: 4/17/2011
Brand(s)/Services Provided:
AHCACreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: JEA
Start Date: 12/1/2012
Brand(s)/Services Provided:
JEACreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Daytona International Speedway
Start Date: 11/15/2012
Brand(s)/Services Provided:
Daytona International SpeedwayDigital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: E-3 Spark Plugs
Start Date: 6/10/2011
Brand(s)/Services Provided:
E-3Creative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
4
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
4
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
4
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
1
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
2
MEDIA
Allocation percent of media placed by this office
Local Broadcast72%
Print10%
Out of Home4%
Digital (Internet, Mobile, SEM, Viral)3%
All Other11%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
15%Advertising - General Market/ TraditionalEnter optional description



10%Brand ConsultingEnter optional description



5%Business-to-BusinessEnter optional description



5%DesignEnter optional description



10%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



5%Digital/Interactive | E-Commerce SolutionsEnter optional description



5%Digital/Interactive | Mobile and WirelessEnter optional description



5%Digital/Interactive | Website development, hosting, monitoringEnter optional description



5%Direct MarketingEnter optional description



5%Event MarketingEnter optional description



10%Media BuyingEnter optional description



10%Media PlanningEnter optional description



10%Public RelationsEnter optional description




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Appliances
Automotive | aftermarket
Automotive | vehicles
Business Services & office products
Education
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | insurance
Food & Beverage | alcoholic beverages
Food & Beverage | food
Gambling | lotteries
Government | economic development
Government | political
Healthcare | managed care
Healthcare | medical products
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Non-profit, associations & public services
Public Relations
Real Estate | buildings & construction
Restaurants
Retail
Technology | communications
Technology | computer hardware & software
Telecommunications
Travel | tourism