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Last Modified: 9/24/2020

Hawkeye

AGENCY CONTACT INFORMATION
Hawkeye	Phone (214) -74-9-0080
2828 Routh Street	URL www.hawkeyeagency.com
Suite 200	Contact Olivia von Plonski
Dallas, TX 75201	E-mail olivia.vonplonski@hawkeyeagency.com

AGENCY OWNERSHIP

Holding Company

AGENCY DESCRIPTION

While we’re experts in today’s data, tools and technology, we never forget that our work must engage humans. That’s why we put humans at the center of everything we do.

We use empathy and data to understand consumers, B2B decision makers, influencers and buying committees and the problems they are trying to solve. And we use the latest technology to connect with them where they are and when they want to help solve their problems and be relevant in their lives. We bring this same human-centered approach to how we engage with our clients.

We orchestrate experiences for people across their customer journey — leveraging human insight, the world’s best data, empathic creativity, and world class technology — to drive business results and create more meaningful connections between humans and brands.

We call these Connections Designed to Matter.

Offices

GLOBAL SERVICE REGIONS

Asia (except China)

Western Europe

Discretionary Comments:

We have offices in: Bangalore, India London, England Dublin, Ireland

U.S. OFFICES

Hawkeye

2828 Routh Street, Suite 300,

Dallas, TX 75201

Phone: (214) 749-0080

Hawkeye

611 Commerce Street,

Nashville, TN 37203

Phone: (214) 749-0080

Hawkeye

2455 Featherstone,

Auburn Hills, MI 48326

Phone: (214) 749-0080

Hawkeye

375 Hudson Street,

New York, NY 10014

Phone: (214) 749-0080

Hawkeye

440 Polaris Parkway,

Westerville, OH 43082

Phone: (214) 749-0080

Hawkeye

6 Concourse Parkway,

Atlanta, GA 30328

Phone: (214) 749-0080

Hawkeye

75 E Trimble Road,

San Jose, CA 95131

Phone: (214) 749-0080

Hawkeye

350 Bush Street,

San Francisco, CA 94104

Phone: (214) 749-0080

Hawkeye

325 Arlington Avenue, Suite 700,

Charlotte, NC 28203

Phone: (214) 749-0080

Hawkeye

821 2nd Avenue,

Seattle, WA 98104

Phone: (214) 749-0080

Hawkeye

45 S 7th Street,

Minneapolis, MN 55402

Phone: (214) 749-0080

Hawkeye

9525 Towne Centre Drive,

San Diego, CA 92121

Phone: (214) 749-0080

Hawkeye

1240 North Avenue,

West Chicago, IL 60185

Phone: (214) 749-0080

Hawkeye

10 Westport Road,

Wilton, CT 06897

Phone: (214) 749-0080

Hawkeye

One Pierce Place,

Itasca, IL 60143

Phone: (214) 749-0080

Hawkeye

500 Corporate Parkway, Suite 140,

Buffalo, NY 14226

Phone: (214) 749-0080

Hawkeye

11030 Circle Point Road,

Westminster, CO 80020

Phone: (214) .74-9.0080

Hawkeye

35 W. Wacker Drive, 31st Floor

Chicago, IL 60601

Phone: (214) 749-0080

Hawkeye

6021 Connection Drive,

Irving, TX 75039

Phone: (214) 749-0080

Hawkeye

1435 South 18th Street,

St. Louis, MO 63104

Phone: (214) 749-0080

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees	101-200
Total US	500+
Total Worldwide	500+

BIOS

Joe DeMiero, Chief Executive Officer

By day, Joe is the CEO of Hawkeye, the largest CRM agency in North America, which specializes in experience orchestration across all channels and points along the customer journey, working with clients like Google, AT&T, Capital One, and USAA. By night, Joe is a husband, father, basset hound rescuer, and amateur wine snob.

Joe has helped lead digital transformation initiatives for brands like Lexus, T-Mobile, Honda/Acura, and Procter & Gamble, while serving as head of digital at Team One (Saatchi & Saatchi/Publicis Groupe’s premium brand agency), and prior to that, as head of the Razorfish Los Angeles office.

In 2016, Joe founded TiltShift, the world’s first VR/AR/xR agency, which created industry-leading xR experiences for brands like Lexus, Procter & Gamble, and Whirlpool.

Mike McGeeney, Chief Marketing Officer

Mike joined Hawkeye in 2016, and has been responsible for overseeing and managing our Client Services practice for Capital One, Fannie Mae and First National Bank of Omaha, helping to manage and lead a team of over 50 dedicated team members across account, strategy and creative. Since being appointed to CMO, Mike has also taken on all business development, outreach and PR duties for the agency.

Over the course of his professional career, Mike has served in several business leadership roles. His diverse range of experience has helped him develop an expansive understanding and expertise encompassing global clients from the financial, automotive, telecomm, energy and technology sectors. Mike has helped Fortune 500 companies unlock the power of the digital space by blending product and marketing innovation.

Mike brings with him almost 15 years of award-winning direct marketing solutions for client partners across almost every industry vertical.

Ian Sohn, President & Chief Client Officer

Ian is the President and Chief Client Officer at Hawkeye working with all client teams. He previously served as CEO of Wunderman Thompson Central (Chicago, Minneapolis, Austin, Memphis). Prior to that he was Managing Director of SapientRazorfish in Chicago; Executive Vice President of Digital and Social at Ogilvy & Mather Chicago where he built and led a team of award-winning digital strategists and founded the agency’s social media practice; and global partnership lead for a division of Nokia.

Ian is particularly proud of his passion for selling innovative ideas and solutions, the trust his clients put in him, and the joy he takes in finding and developing talent. He is a strong advocate for balance and compassionate leadership in the workplace, which he writes and speaks about often.

John Tedstrom, Chief Strategy Officer

John leads the strategy team and has more than 30 years of B2B and B2C marketing with a focus on strategy and account management in direct response, CRM, digital and integrated multi-channel marketing. He has worked with clients such as Alltel, Agilent Technologies, Ben & Jerry’s, Capital One, Charles Schwab, Delta Dental, Fannie Mae, GTE, Hewlett Packard, Microsoft, NCAA, Pizza Hut, Sprint, Terminix, TruGreen and USAA.

John has spent a large part of his career in telecommunications, financial services and healthcare. Prior to joining Hawkeye, John was vice president of client services at Agency.com, a leading pure play Internet agency, and has had various database marketing, consulting, account service, strategy and integration roles across the Rapp Collins and DDB networks.

Sandy Kolkey, Chief Integration Officer

Sandy Kolkey leads the Account Leadership function across all Hawkeye clients and brings over 30 years of brand and business-building marketing experience to Hawkeye and its clients. Since arriving at Hawkeye in 2015, Sandy has become an ambassador for, and a true believer in the power of data and is committed to helping clients become believers as well through the only thing that works: their business growth.

He spent 18 years with Leo Burnett and 7 years with FCB, including a stint as president of the New York office. At Leo Burnett he was the agency lead behind Procter & Gamble’s “Like a Girl” program that aired during the 2015 Super Bowl and won a Titanium Lion at Cannes and an Emmy Award.

Janet Barker-Evans, SVP, Executive Creative Director

With a background that includes retail marketing, shopper, promo, digital, social and brand, Janet is a fully integrated creative leader who has been directing multidimensional efforts for her clients for years. Past clients have included Kmart, CVS, Florida Blue, USPS, P&G, Snickers and M&M Mars.

She and her teams have been the recipients of dozens of creative and marketing awards, including Reggies, Effies, Golden Eagles, Echoes, Tempos, PRO Awards, Rx Awards, APMA Globes and John Caples awards. In addition, Janet regularly serves as a judge at award shows, including Cannes Lions. She was named Woman of the Year by WDMI in 2006 and was a DMA Rising Star recipient in 2008. She was also named 2018 Marketer of the Year by Chicago’s CADM.

Wes Wright, Managing Director, Digital

Wes brings insight, creativity and more than 25 years of experience to the digital department. When he isn’t using his impressive skill set at work, you’ll find him scuba diving in Mexico or Key West.

His focus includes strategy, website development, campaign management, email marketing, e-commerce, e-learning, games, apps, social and search.

He’s delivered award-winning results for clients that include Alltel, American Airlines, Anheuser-Busch, BASF, Ben & Jerry’s, Dell, Habitat for Humanity, Jason’s Deli, JCPenney, Kimberly-Clark, Lockheed Martin, Make-A-Wish Foundation, NASA, Pepsi, Pizza Hut, Travelocity, UnitedHealthcare, UN Women and the U.S. Air Force.

Zach Baze, Chief Intelligence Officer

Zach is Chief Intelligence Officer for the Leo Burnett Group, which includes Leo Burnett, Hawkeye, Arc, Fallon and other leading agencies. In this role, Zach oversees the data design, analytics, research and growth strategy disciplines, ensuring the Group’s industry-best data and research assets are deployed to strategically solve client business problems.

Prior to joining the Leo Burnett Group, Zach was Chief of Data Strategy at Epsilon, leading brand planning, research, data design and analytics for the company. Zach was Founding Partner at Fact & Fiction, a digital marketing firm in Boulder, CO that Ad Age called “the fastest growing agency of 2016.” Zach has also served as Group Planning Director at VML, and led brand-side marketing as Vice President of Marketing for AMC Theatres.

Clients & Brands

Agency Clients And Brands

Client Name:	Google
Start Date:	1/1/2010

Client Name:	FedEx
Start Date:	1/1/2020

Client Name:	San Diego Zoo Global
Start Date:	1/1/1976

Client Name:	Pella
Start Date:	1/1/2019

Client Name:	Capital One
Start Date:	1/1/2004

Client Name:	Disney
Start Date:	1/1/2016

Client Name:	Talking Rain
Start Date:	1/1/2014

Client Name:	Patron
Start Date:	1/1/2016

Client Name:	Nature''s Way
Start Date:	1/1/2014

Client Name:	TruGreen
Start Date:	1/1/2008

Billings & Revenue

BILLING/ REVENUE RANGES

Discreationary Comments

The Sarbanes-Oxley Act prohibits us from disclosing our financial information other than at the holding company level. A full copy of the Publicis Groupe financial statement can be found at www.publicisgroupe.com.

MEDIA

Specialized Services

SERVICE OFFERINGS
Revenue	Specialty	Description
20%	Advertising - General Market/ Traditional

10%	Business-to-Business

20%	Digital/Interactive \| Website development, hosting, monitoring

20%	Direct Marketing	Enter optional description

10%	Event Marketing	Enter optional description

10%	Health Care	Enter optional description

10%	Marketing Data Analytics	Enter optional description

Industry Experience

INDUSTRIES

Agriculture

Apparel & Fashion | apparel

Automotive | vehicles

Consumer Services

Education

Financial services | banking

Financial services | credit cards

Financial services | insurance

Financial services | investments

Food & Beverage | alcoholic beverages

Food & Beverage | food

Food & Beverage | pet food

Food & Beverage | soft drinks

Gasoline/Petroleum

Healthcare | direct to consumer (DTC)

Healthcare | hospitals, healthcare facilities, medical services

Healthcare | medical products

Healthcare | pharmaceutical

Home Products | home improvements (Hardware, paint, plumbing, gardening)

Industrial, Manufacturing & chemicals

Non-profit, associations & public services

Professional services (Accountants, consultants, lawyers)

Recreation & Sports | sporting goods

Restaurants

Retail

Technology | communications

Technology | consumer electronics

Telecommunications

Travel | airlines

Travel | hotels & resorts