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Hawkeye

AGENCY CONTACT INFORMATION
HawkeyePhone (214) -74-9-0080
2828 Routh StreetURL www.hawkeyeagency.com
Suite 200Contact Olivia von Plonski
Dallas, TX 75201E-mail olivia.vonplonski@hawkeyeagency.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
While we’re experts in today’s data, tools and technology, we never forget that our work must engage humans. That’s why we put humans at the center of everything we do.

We use empathy and data to understand consumers, B2B decision makers, influencers and buying committees and the problems they are trying to solve. And we use the latest technology to connect with them where they are and when they want to help solve their problems and be relevant in their lives. We bring this same human-centered approach to how we engage with our clients.

We orchestrate experiences for people across their customer journey — leveraging human insight, the world’s best data, empathic creativity, and world class technology — to drive business results and create more meaningful connections between humans and brands.

We call these Connections Designed to Matter.

Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Western Europe
Discretionary Comments:
We have offices in: Bangalore, India London, England Dublin, Ireland
U.S. OFFICES
Hawkeye
2828 Routh Street, Suite 300,
Dallas, TX 75201
Phone: (214) 749-0080
Hawkeye
611 Commerce Street,
Nashville, TN 37203
Phone: (214) 749-0080
Hawkeye
2455 Featherstone,
Auburn Hills, MI 48326
Phone: (214) 749-0080
Hawkeye
375 Hudson Street,
New York, NY 10014
Phone: (214) 749-0080
Hawkeye
440 Polaris Parkway,
Westerville, OH 43082
Phone: (214) 749-0080
Hawkeye
6 Concourse Parkway,
Atlanta, GA 30328
Phone: (214) 749-0080
Hawkeye
75 E Trimble Road,
San Jose, CA 95131
Phone: (214) 749-0080
Hawkeye
350 Bush Street,
San Francisco, CA 94104
Phone: (214) 749-0080
Hawkeye
325 Arlington Avenue, Suite 700,
Charlotte, NC 28203
Phone: (214) 749-0080
Hawkeye
821 2nd Avenue,
Seattle, WA 98104
Phone: (214) 749-0080
Hawkeye
45 S 7th Street,
Minneapolis, MN 55402
Phone: (214) 749-0080
Hawkeye
9525 Towne Centre Drive,
San Diego, CA 92121
Phone: (214) 749-0080
Hawkeye
1240 North Avenue,
West Chicago, IL 60185
Phone: (214) 749-0080
Hawkeye
10 Westport Road,
Wilton, CT 06897
Phone: (214) 749-0080
Hawkeye
One Pierce Place,
Itasca, IL 60143
Phone: (214) 749-0080
Hawkeye
500 Corporate Parkway, Suite 140,
Buffalo, NY 14226
Phone: (214) 749-0080
Hawkeye
11030 Circle Point Road,
Westminster, CO 80020
Phone: (214) .74-9.0080
Hawkeye
35 W. Wacker Drive, 31st Floor
Chicago, IL 60601
Phone: (214) 749-0080
Hawkeye
6021 Connection Drive,
Irving, TX 75039
Phone: (214) 749-0080
Hawkeye
1435 South 18th Street,
St. Louis, MO 63104
Phone: (214) 749-0080

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees101-200
Total US500+
Total Worldwide500+
BIOS
Joe DeMiero, Chief Executive Officer
By day, Joe is the CEO of Hawkeye, the largest CRM agency in North America, which specializes in experience orchestration across all channels and points along the customer journey, working with clients like Google, AT&T, Capital One, and USAA. By night, Joe is a husband, father, basset hound rescuer, and amateur wine snob.

Joe has helped lead digital transformation initiatives for brands like Lexus, T-Mobile, Honda/Acura, and Procter & Gamble, while serving as head of digital at Team One (Saatchi & Saatchi/Publicis Groupe’s premium brand agency), and prior to that, as head of the Razorfish Los Angeles office.

In 2016, Joe founded TiltShift, the world’s first VR/AR/xR agency, which created industry-leading xR experiences for brands like Lexus, Procter & Gamble, and Whirlpool.
Mike McGeeney, Chief Marketing Officer
Mike joined Hawkeye in 2016, and has been responsible for overseeing and managing our Client Services practice for Capital One, Fannie Mae and First National Bank of Omaha, helping to manage and lead a team of over 50 dedicated team members across account, strategy and creative. Since being appointed to CMO, Mike has also taken on all business development, outreach and PR duties for the agency.

Over the course of his professional career, Mike has served in several business leadership roles. His diverse range of experience has helped him develop an expansive understanding and expertise encompassing global clients from the financial, automotive, telecomm, energy and technology sectors. Mike has helped Fortune 500 companies unlock the power of the digital space by blending product and marketing innovation.

Mike brings with him almost 15 years of award-winning direct marketing solutions for client partners across almost every industry vertical.
Ian Sohn, President & Chief Client Officer
Ian is the President and Chief Client Officer at Hawkeye working with all client teams. He previously served as CEO of Wunderman Thompson Central (Chicago, Minneapolis, Austin, Memphis). Prior to that he was Managing Director of SapientRazorfish in Chicago; Executive Vice President of Digital and Social at Ogilvy & Mather Chicago where he built and led a team of award-winning digital strategists and founded the agency’s social media practice; and global partnership lead for a division of Nokia.

Ian is particularly proud of his passion for selling innovative ideas and solutions, the trust his clients put in him, and the joy he takes in finding and developing talent. He is a strong advocate for balance and compassionate leadership in the workplace, which he writes and speaks about often.
John Tedstrom, Chief Strategy Officer
John leads the strategy team and has more than 30 years of B2B and B2C marketing with a focus on strategy and account management in direct response, CRM, digital and integrated multi-channel marketing. He has worked with clients such as Alltel, Agilent Technologies, Ben & Jerry’s, Capital One, Charles Schwab, Delta Dental, Fannie Mae, GTE, Hewlett Packard, Microsoft, NCAA, Pizza Hut, Sprint, Terminix, TruGreen and USAA.

John has spent a large part of his career in telecommunications, financial services and healthcare. Prior to joining Hawkeye, John was vice president of client services at Agency.com, a leading pure play Internet agency, and has had various database marketing, consulting, account service, strategy and integration roles across the Rapp Collins and DDB networks.
Sandy Kolkey, Chief Integration Officer
Sandy Kolkey leads the Account Leadership function across all Hawkeye clients and brings over 30 years of brand and business-building marketing experience to Hawkeye and its clients. Since arriving at Hawkeye in 2015, Sandy has become an ambassador for, and a true believer in the power of data and is committed to helping clients become believers as well through the only thing that works: their business growth.

He spent 18 years with Leo Burnett and 7 years with FCB, including a stint as president of the New York office. At Leo Burnett he was the agency lead behind Procter & Gamble’s “Like a Girl” program that aired during the 2015 Super Bowl and won a Titanium Lion at Cannes and an Emmy Award.
Janet Barker-Evans, SVP, Executive Creative Director
With a background that includes retail marketing, shopper, promo, digital, social and brand, Janet is a fully integrated creative leader who has been directing multidimensional efforts for her clients for years. Past clients have included Kmart, CVS, Florida Blue, USPS, P&G, Snickers and M&M Mars.

She and her teams have been the recipients of dozens of creative and marketing awards, including Reggies, Effies, Golden Eagles, Echoes, Tempos, PRO Awards, Rx Awards, APMA Globes and John Caples awards. In addition, Janet regularly serves as a judge at award shows, including Cannes Lions. She was named Woman of the Year by WDMI in 2006 and was a DMA Rising Star recipient in 2008. She was also named 2018 Marketer of the Year by Chicago’s CADM.
Wes Wright, Managing Director, Digital
Wes brings insight, creativity and more than 25 years of experience to the digital department. When he isn’t using his impressive skill set at work, you’ll find him scuba diving in Mexico or Key West.

His focus includes strategy, website development, campaign management, email marketing, e-commerce, e-learning, games, apps, social and search.

He’s delivered award-winning results for clients that include Alltel, American Airlines, Anheuser-Busch, BASF, Ben & Jerry’s, Dell, Habitat for Humanity, Jason’s Deli, JCPenney, Kimberly-Clark, Lockheed Martin, Make-A-Wish Foundation, NASA, Pepsi, Pizza Hut, Travelocity, UnitedHealthcare, UN Women and the U.S. Air Force.
Zach Baze, Chief Intelligence Officer
Zach is Chief Intelligence Officer for the Leo Burnett Group, which includes Leo Burnett, Hawkeye, Arc, Fallon and other leading agencies. In this role, Zach oversees the data design, analytics, research and growth strategy disciplines, ensuring the Group’s industry-best data and research assets are deployed to strategically solve client business problems.

Prior to joining the Leo Burnett Group, Zach was Chief of Data Strategy at Epsilon, leading brand planning, research, data design and analytics for the company. Zach was Founding Partner at Fact & Fiction, a digital marketing firm in Boulder, CO that Ad Age called “the fastest growing agency of 2016.” Zach has also served as Group Planning Director at VML, and led brand-side marketing as Vice President of Marketing for AMC Theatres.

Clients & Brands


Agency Clients And Brands
Client Name: Google
Start Date: 1/1/2010
Client Name: FedEx
Start Date: 1/1/2020
Client Name: San Diego Zoo Global
Start Date: 1/1/1976
Client Name: Pella
Start Date: 1/1/2019
Client Name: Capital One
Start Date: 1/1/2004
Client Name: Disney
Start Date: 1/1/2016
Client Name: Talking Rain
Start Date: 1/1/2014
Client Name: Patron
Start Date: 1/1/2016
Client Name: Nature''s Way
Start Date: 1/1/2014
Client Name: TruGreen
Start Date: 1/1/2008

Billings & Revenue

BILLING/ REVENUE RANGES
Discreationary Comments
The Sarbanes-Oxley Act prohibits us from disclosing our financial information other than at the holding company level. A full copy of the Publicis Groupe financial statement can be found at www.publicisgroupe.com.
MEDIA

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
20%Advertising - General Market/ Traditional



10%Business-to-Business



20%Digital/Interactive | Website development, hosting, monitoring



20%Direct MarketingEnter optional description



10%Event MarketingEnter optional description



10%Health CareEnter optional description



10%Marketing Data AnalyticsEnter optional description




Industry Experience

INDUSTRIES
Agriculture
Apparel & Fashion | apparel
Automotive | vehicles
Consumer Services
Education
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Gasoline/Petroleum
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Industrial, Manufacturing & chemicals
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | communications
Technology | consumer electronics
Telecommunications
Travel | airlines
Travel | hotels & resorts