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Starmark International

AGENCY CONTACT INFORMATION
Starmark InternationalPhone (954) 874-9000
201 E Las. Olas Blvd.Fax (954) 874-9010
Suite 1040URL www.starmark.com
Fort Lauderdale, FL 33301Contact Jacqui Hartnett
E-mail jhartnett@starmark.com
AGENCY OWNERSHIP
Privately Held
Woman Owned
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
AGENCY DESCRIPTION
40 Years − Big Ideas. Bottom Line.

Headquartered in Fort Lauderdale, Florida, Starmark’s practice experts lead strategic branding, advertising, digital, media, search, social and analytics initiatives. Our in-house Innovation Lab continuously releases trail-blazing new technology to solve today’s top business challenges, while our Agile methodology drives smarter collaboration and fresher perspectives on every client project. Partner with us to ignite your business and maximize your return!

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Starmark International
210 S Andrews Ave,
Fort Lauderdale, FL 33301
Phone: (954) 874-9000
Starmark Orlando
7380 W Sand Lake Road, Suite 500
Orlando, FL 32819
Phone: (888) 280-9630

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US51-100
Total Worldwide51-100
Discretionary Comments:
Starmark International is comprised of 55 full-time employees. The majority of our employees are headquartered in Fort Lauderdale, Florida.
BIOS
Peggy Nordeen, CEO
Peggy is the co-founder of Starmark, originally launching the company in Chicago in 1978. She helped re-launch the company in South Florida in 1998, and as of 2013, the company has been on the Inc. 500 list of fastest growing privately held companies seven times. Starmark’s creative work is consistently recognized as among the best in the industry, with the agency winning multiple ADDY Awards and Flagler Awards each year.
Peggy is known as an integrated marketing communications strategist, creative writer, speaker and author. Her column Competitive Edge appears regularly in the South Florida Business Journal. As Starmark CEO, she strives to connect the agency’s talented professionals with companies and organizations that have challenging marketing and public relations needs. Peggy specializes in travel and hospitality, technology, education, mature markets, government and health care.

Among her personal honors, Peggy was named South Florida Business Journal’s 2006 Business Woman of the Year/Entrepreneur of the Year. She was honored as a 2009 Diamond CEO Award recipient for her prowess as a business and a community leader. In 2011 she received the first Florida International University Corporate Responsibility Award. In 2013, Peggy was recognized as one of the top five Women-Led Businesses in Florida by the Commonwealth Institute of South Florida and PNC Bank.

Peggy currently serves as a board member and was the 2010 chairman of the Greater Fort Lauderdale Alliance; she is an Advisory Board Member of A Child is Missing and a Board Member of the Broward Workshop, Nova Southeastern University Huizenga School of Business and Entrepreneurship, The Tower Club, Business for the Arts in Broward, and the Broward Partnership for the Homeless.
Jacqui Hartnett, President
She is a multi-faceted executive who brings a wealth of professionalism, strategic capabilities and management expertise to Starmark. Jacqui manages the agency’s operations and leads the Business Development team. Her eye for detail as well as her management skills are valuable assets in planning and galvanizing success of client programs.

Prior to rejoining Starmark in 2005, Jacqui served as Executive Vice President and partner with GFX International in Chicago, an Inc. 500-ranked national retail graphics solutions company. She began her career as an account coordinator at Starmark Chicago, where, within two years of joining the agency, she became Director of Operations.
Brett Circe, Chief Interactive Officer
Brett strives to place Starmark’s big ideas in the larger context of the online world. With all aspects of business and branding now touching mobile, social and web, Brett ensures that client strategies and tactics integrate seamlessly in the digital realm, in real time. Brett helps maximize the effectiveness of big ideas to achieve client goals and objectives. He investigates online opportunities in every advertising and marketing program.

Brett is an acclaimed Internet pioneer who won his first e-commerce website award from Yahoo in 1995. He has served as president of two technology companies, TKOnet and OmniPilot Software. Brett was the recipient of the 2006 South Florida Business Journal Up & Comers Award in the category of Advertising and PR. Brett’s latest invention is the patent-pending FanWise social reward technology that pioneers the merchandizing of social media updates. With his finger on the pulse of the latest technologies, Brett is a frequent speaker on topics such as social marketing and mobile commerce. His specialties include emerging online media, web-based software planning and architecture, and advertising and marketing ROI and effectiveness tracking.

Brett has earned a Certificate in Advanced Mobile Marketing from the University of San Francisco, and holds a BFA in graphic design from the Ringling College of Art and Design.
Dale Baron, VP Creative Director
Dale is the creative dynamo behind Starmark’s integrated consumer and business-to-business programs. Using digital, broadcast, social media, print, direct mail and out of home, Dale has been instrumental in developing some of the agency’s most successful campaign work. He helps cultivate the vision, voice and identity of each brand, and has served as creative director for clients such as Greater Fort Lauderdale Convention and Visitors Bureau, Fort Lauderdale-Hollywood International Airport, Port Everglades, MSC Cruises, and SeaWorld Parks & Entertainment.

Dale is known for breakthrough ideas, and his work is behind an impressive list of industry accolades, including ADDY Awards, Flagler Awards, Webby Awards and Magellan Awards. Dale also leads and inspires Starmark’s group of talented employees, providing conceptual and creative guidance to his team.

Prior to joining Starmark, Dale was creative director at J. Walter Thompson, where he oversaw creative work clients including America Online, AARP, and Classic Residences by Hyatt. He served previously as art director at TMP Worldwide.

Dale is a Florida native, with an A.A. from International Fine Arts College and a B.S. in Advertising from Florida International University. He is a partner at Starmark.

Clients & Brands


Agency Clients And Brands
Client Name: Premier Worldwide Marketing - Karisma Hotels & Resorts
Start Date: 1/1/2016
Brand(s)/Services Provided:
Nickelodeon Hotel
Client Name: Greater Fort Lauderdale Convention & Visitors Bureau
Start Date: 1/1/2005
Brand(s)/Services Provided:
Hello SunnyCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Fort Lauderdale-Hollywood International Airport
Start Date: 1/1/2006
Brand(s)/Services Provided:
FLLCreative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Discretionary Comments : International Airport. Agency of record.
Client Name: Joe DiMaggio Children''s Hospital
Start Date: 1/1/2016
Brand(s)/Services Provided:
Joe DiMaggio Children''s Hospital Creative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: HMS National
Start Date: 1/1/2005
Brand(s)/Services Provided:
HMS National Creative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Memorial Healthcare System
Start Date: 1/1/2016
Brand(s)/Services Provided:
Memorial Healthcare SystemCreative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Port Everglades
Start Date: 1/1/2006
Brand(s)/Services Provided:
Port EvergladesCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Discretionary Comments : Port. Agency of record.
Client Name: The Forbes Company
Start Date: 2/1/2015
Client Name: Nova Southeastern University
Start Date: 5/1/2006
Client Name: Florida Atlantic University
Start Date: 5/1/2000
Brand(s)/Services Provided:
FAUDigital/Interactive-AOR
Direct Marketing/CRM-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing between $25.1 - $50 Million
and/or Agency Revenue between $5.1 Million - $10 Million
14
MEDIA
Allocation percent of media placed by this office
National Broadcast15%
Local Broadcast5%
Print8%
Out of Home2%
Digital (Internet, Mobile, SEM, Viral)70%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
15%Advertising - General Market/ TraditionalEnter optional description



15%Brand ConsultingEnter optional description



10%Business-to-BusinessEnter optional description



10%Digital/Interactive | E-Commerce SolutionsEnter optional description



5%Digital/Interactive | Mobile and WirelessEnter optional description



5%Digital/Interactive | Search Engine MarketingEnter optional description



15%Digital/Interactive | Website development, hosting, monitoringEnter optional description



5%Direct MarketingEnter optional description



5%Marketing Data AnalyticsEnter optional description



5%Media BuyingEnter optional description



5%Media PlanningEnter optional description



5%Public RelationsEnter optional description




Industry Experience

INDUSTRIES
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Appliances
Automotive | aftermarket
Education
Entertainment & Culture | amusement parks
Financial services | banking
Food & Beverage | food
Government | military & defense
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Media | other
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Real Estate | buildings & construction
Retail
Technology | computer hardware & software
Technology | consumer electronics
Telecommunications
Travel | automobile rental
Travel | hotels & resorts
Travel | tourism