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The Valcort Group

AGENCY CONTACT INFORMATION
The Valcort GroupPhone (630) -58-7-6000
214 West River DriveFax (630) -58-7-6430
St. Charles, IL 60174-5535URL www.valcort.com
Contact Chuck Thomas
E-mail chuckT@valcort.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
The Valcort Group is a leading Chicago strategic marketing consultancy focused on helping companies grow. We create strong, consistent, innovative and trusted brands that move your customers quickly from awareness to advocacy.

At The Valcort Group, we exist to help our clients prosper by promoting the truth about themselves and their markets, developing new tools for greater brand insight, and pushing ourselves to create the industry's most innovative, effective, and intelligent communication ideas.

Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Canada
Central America
China
Western Europe
Discretionary Comments:
Extensive work supporting and building brands with headquarters and offices around the world, and reaching over 150 countries worldwide. Expertise in marketing within the BRIC countries.
U.S. OFFICES
CTCreative, Inc.
214 West River Drive,
St. Charles, IL 60174
Phone: (630) 587-6000

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Discretionary Comments:
We provide services through three divisions - VALCORT Consulting (Business and brand strategy), Creative MarCom Services (Integrated marketing communications, and Project management), and Strategic Consulting (Values-based business management consulting)
BIOS
Chuck Thomas, President
Chuck Thomas, President and Founder of CTC, a suburban-Chicago based strategic marketing firm focused on helping companies grow their revenues and increase profits. With a passion for creating new and loyal customers for its clients, Thomas and the CTC Group provide clients in the manufacturing, transportation, healthcare and financial services industries with a values-based approach to building trust in the market quickly and efficiently.

Thomas successfully developed the company's trademarked VALCORT® process, which is a marketing tool that helps companies identify and articulate their unique value and align organizations to engage customers at every point of contact. The VALCORT® process consists of seven integrated sequential practices – values, assets, lens of market, creative messaging, outreach, relationships and tracking.

Prior to founding CTC, Thomas worked as an independent creative and brand strategist for the Chicago advertising community, working with top agency clients including McDonalds, United Air Lines, State Farm, Frito-Lay, Toyota, 7-Up, AT&T, Kraft, Anheuser-Busch, Hasbro and General Mills. His work for non-profits is well known, having helped create KidsPeace, the National Center for Kids in Crisis.Through advertising, public relations, licensed properties, direct mail, online technology, music and film, Thomas has generated more than 32 billion audience impressions, helping create hundreds of millions of dollars in sales, funding and contributions, and has driven millions of people to client websites.

From his work with KidsPeace, Thomas received the national "KidsVoice Award" for his extensive public work giving voice to America's children. He has also received many other awards including Telly Awards, Houston International Film Festival Silver Stars, The WebAward, a Chicago Advertising Association Addy, a Golden Trumpet from the Publicity Club of Chicago, and The U.S. International Film and Video Festival Award.With an in-depth knowledge of strategic marketing, product planning and brand management, Thomas is a published author and speaker on creative branding topics.

He is a board member of the American Association of Advertising Agencies and an active member of the American Marketing Association, National Association of Recording Arts and Sciences and the American Federation of Musicians.

Thomas earned a business and music degree from Anderson University and studied jazz composition at the Eastman School of Music in Rochester, New York.
Jim Pilcher, New Business Development
Jim Pilcher, Director of VALCORT Client Relations, has more than 20 years experience in sales and marketing. Pilcher has a proven track record promoting services in both technical and non-technical industries and employs a consultative-approach that positions his employer as a strategic partner with its clients.

Pilcher also has extensive knowledge bringing services from concept-to-market while building brands, internal alliances and external relationships.Pilcher’s sales expertise is broad-based across multiple industries. He has led high-performing sales teams focused on major accounts and closed deals with Fortune 500 companies from Continental Airlines to Compaq Computers.

Pilcher spent a good part of his sales career at Verizon where he helped the Airfone division achieve a number one market share position. Pilcher also helped OAG Worldwide move from print to electronic publishing.Pilcher’s marketing expertise covers branding, research, advertising and promotions.

Beginning his career at Leo Burnett, Pilcher has bought, sold or managed advertising programs his entire career. In doing so, Pilcher strives to ensure the right message meets the right audience, and at the right number of times.

Most recently, Pilcher drove the marketing efforts for CheapAir.com where he managed branding, product marketing, search engine marketing and online advertising.Pilcher is the recipient of many industry and company awards ranging from over five Telly Awards to the Verizon Excellence Award.

Jim holds a masters degree in business administration from Loyola University and has an undergraduate degree in marketing from Eastern Illinois University.
Daniel Dowling, Account Manager
Daniel Dowling, Account Manager of VALCORT Client Services, has over 8 years of small business knowledge and warehousing management experience.

Having grown up working in a small family business, Dowling has a personal knowledge of how companies need to manage their growth. His strategic and creative work is integrated through a versatile business practice that emphasizes “best in class”.

Dowling has technical experience managing IT infrastructures, web design, graphic design and strategic web development, which involve an in-depth knowledge of Google Adwords and Analytics integration. He also has a comprehensive understanding of online and direct marketing concepts.

Dowling's enthusiasm is seen through his ambitious pursuit to deliver cutting edge technology enhancement to client services while channeling the highest level of strategy implementation.

Dowling holds a bachelors degree in marketing and sales from Northern Illinois University’s College of Business.

Clients & Brands


Agency Clients And Brands
Client Name: Awana International - Global Non-profit
Start Date: 4/1/2006
Brand(s)/Services Provided:
Awana RebrandingCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
AwanaKids - Global Funding PlatformCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Modern Day Joseph - Activation PlatformCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Fairrington - Direct Marketing Logistics
Start Date: 7/1/2011
Brand(s)/Services Provided:
Fairrington RebrandingCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Full Impact LogisticsCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: ZimLar Interactive
Start Date: 6/1/2012
Brand(s)/Services Provided:
BeeBot iPhone Web AppCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Client Name: Indianapolis Colts - NFL/Sports Entertainment
Start Date: 11/1/2006
Brand(s)/Services Provided:
www.mycolts.comDigital/Interactive-Project
Strategy/Planning-Project
Client Name: NAWLA - Global Lumber Trade Association
Start Date: 11/1/2007
Brand(s)/Services Provided:
CrossCut Business Focus MagazineCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Leadership Summit - Global Leadership ConferenceCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
National Education Foundation-Next Gen LeadershipCreative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
NAWLA RebrandingCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: FONA International - Food Manufacturer
Start Date: 8/1/2005
Brand(s)/Services Provided:
FONA RebrandingCreative Production-Project
Digital/Interactive-Project
Strategy/Planning-Project
Client Name: EIIA - Institutional Insurance
Start Date: 9/1/2005
Brand(s)/Services Provided:
Campus Conduct HotlineCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
EIIA Rebranding and CorporateCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Keystone Creative Production-AOR
Strategy/Planning-AOR
Risk Management UniversityCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Richard Wolf - Medical Surgical Instruments
Start Date: 7/1/2011
Brand(s)/Services Provided:
Richard Wolf Instruments Gmbh, Germany - Global StrategyCreative Production-AOR
Strategy/Planning-AOR
Richard Wolf Surgical Instruments - USCreative Production-AOR
Digital/Interactive-Project
Direct Marketing/CRM-AOR
Public Relations-Project
Sales Promotion-AOR
Strategy/Planning-AOR
Richard Wolf US - Activation Strategy and PlatformCreative Production-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: KidsPeace - Centers for Kids in Crisis
Start Date: 6/1/1998
Brand(s)/Services Provided:
KidsPeace Corporate RebrandingCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
National KidsDay - Activation PlatformCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
TeenCentral.net - National Activation Platform and CampaignCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
You''re Not Alone - National CampaignCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: ITW - Global F200 Corporation
Start Date: 4/1/2013
Brand(s)/Services Provided:
Global Specialty Products Segment - Engagement Strategy
ITW-Professional Brands/LPS Consolidation RebrandingCreative Production-Project
Digital/Interactive-Project
Direct Marketing/CRM-Project
Media Buying-Project
Media Planning-Project
Public Relations-Project
Sales Promotion-Project
Strategy/Planning-AOR
ITW-Redhead RebrandingCreative Production-Project
Public Relations-Project
Sales Promotion-Project
Strategy/Planning-AOR
ITW-Valeron - Brand Strategy in Europe, China, USAOther-Project
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
7
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
2
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
1
MEDIA
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
Print40%
Out of Home10%
Digital (Internet, Mobile, SEM, Viral)50%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
30%Brand ConsultingVALCORT (sm) Process is 7 disciplines and 35 best practices to identify opportunity and create fast brand adoption and organizational growth based on building trust. VALCORT is based on three core beliefs -- Truth builds trust, Values drive choice, and People seek purpose. Highly developed, easy to implement tools and services



5%Business-to-BusinessInsurance, Manufacturing, Distribution, Medical, Food, Transportation, IT, Financial services,



5%DesignCreative development based upon Valcort (sm) identified insights that create emotional connection, fast adoption, and peer advocacy. All this is based upon creating, nurturing and harvesting trust within a target market segment and doing it quickly, efficiently, effectively. As a result, design and creative is always spot on.



5%Digital/Interactive | Blogging Discussion forums, community buildingAward-winning online community branded environments and engagement. Engaged and assisted millions based upon our proprietary interactive i-Solve(sm) model; Identify, inform, inspire, Involve.



5%Digital/Interactive | Mobile and WirelessSmart phone web apps to create brand-oriented communities



2%Digital/Interactive | Search Engine MarketingCritical part of our integrated digital services



5%Digital/Interactive | Website development, hosting, monitoringCreation of online social communities, peer advocacy; Website and digital services, more than we can list here.



5%Direct MarketingTime and message segmented mail and digital marketing and advertising; TIght window coordinated direct response outreach to create demand and response.



5%Event MarketingStrategic event creation and dramatic trade event support to attract, engage and activate new customers.



5%Health CareB2C health care service providers; B2C Health care insurance providers; B2B medical products manufacturers



5%Industrial AdvertisingB2B manufacturing advertising



2%Media BuyingPart of our integrated media services for our clients;



2%Media PlanningHigh expertise in innovative media outreach planning



15%New Product DevelopmentAn award winning history of innovative platform, product and services creation and development. Proprietary 3D Problem/Solution Product/Service Innovation Process. For one client, within 3 months we identified over $20,000,000 in low hanging fruit now in development. New revenues in new markets for existing or modified products;



2%Public Relations20 years of expertise on staff; Strategy, messaging, reputation and crisis management for profit, and non-profit deep experience.



2%Sales PromotionSales organization strategy, alignment, messaging plus tools, materials and training to help clients efficiently seize new markets, new opportunities and new revenues quickly.




Industry Experience

INDUSTRIES
Automotive | aftermarket
Automotive | vehicles
Business Services & office products
Consumer Services
Education
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | food
Government | economic development
Government | military & defense
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Industrial, Manufacturing & chemicals
Media | other
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Recreation & Sports | hobbies
Recreation & Sports | toys & games
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | consumer electronics
Discretionary Comments:
Broad and direct major agency experience building brands from start ups to top F50 global brands, having now built a better strategic mousetrap, we out-execute others creatively generating measurable results in more dollars and margin.