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Luxe Collective Group

AGENCY CONTACT INFORMATION
Luxe Collective GroupPhone (212) 627-3300
49 West 27th StreetFax (212) 627-3966
6th FloorURL www.luxecg.com/
New York, NY 10001Contact Tom Cook
E-mail tomc@luxecg.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
Founded in 1987, pedone is an agency that believes in true relationships. The agency’s mission isn’t about making television commercials and print ads. It’s about looking at a brand with the same heart a client has for its own brand. Understand the business intimately first, then go to work.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Pedone
49 W. 27th St,
New York, NY 10001
Phone: (212) 627-3300

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
BIOS
Michael F. Pedone, President/CEO
Former president of a half-a-billion dollar New York agency. An entrepreneur's entrepreneur. A roll-up-your-sleeves-and-close-the-door-let's-talk-about-your-business kind of guy. New products whiz. Loves to laugh. Lives to brainstorm.
Walter Coyle, President, pedonemedia
Passionate and entrepreneurial. Innovative yet analytical. Mentor. Tough negotiator and problem-solver who turns chaos into order. Thrives near creative department.
Tom Cook, EVP/Creative Director
Big agency experience. Small agency experience. Worships ideas before executions. Gets excited about sales promotion, public relations and new product development. Supremely optimistic.
Sara James, Account Director
Global agency and small independent agency experience combined with client side/in-house experience. Loves a strategic challenge. Believes that: Effective creative comes only from strong strategic guidance. Integrated communication strategies are the only way to approach business. Everyone is a consumer, therefore all experience is relevant. Listening is twice as important as talking. Two ears, one mouth.

Clients & Brands


Agency Clients And Brands
Client Name: Cumberland Packing Corp.
Brand(s)/Services Provided:
Sweet'N Low, Sugar In The Raw, Stevia Extract In The RawCreative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Swatch Group Ltd.
Brand(s)/Services Provided:
Omega, Swatch, Blancpain, Rado, Longines, Glashütte Originals, TissotCreative Production-Project
Media Buying-AOR
Media Planning-AOR
Client Name: L'Oreal USA
Brand(s)/Services Provided:
Matrix Hair CareCreative Production-Project
Media Buying-AOR
Media Planning-AOR
Client Name: Burt's Bees
Brand(s)/Services Provided:
Burt's BeesMedia Buying-AOR
Media Planning-AOR
Client Name: Lacoste USA
Brand(s)/Services Provided:
Lacoste apparel, Retail storesMedia Buying-AOR
Media Planning-AOR
Client Name: William Greenberg Desserts
Brand(s)/Services Provided:
William Greenberg DessertsCreative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Erie Insurance
Brand(s)/Services Provided:
Erie InsuranceCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Hilton Hotel Group - The Waldorf Astoria
Brand(s)/Services Provided:
The Waldorf Astoria, The Waldorf Towers, Bull & Bear, Oscar's RestaurantCreative Production-AOR
Strategy/Planning-AOR
Client Name: National Down Syndrome Society
Brand(s)/Services Provided:
NDSS pro bonoCreative Production-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Terlato Wines International
Brand(s)/Services Provided:
Santa MargheritaMedia Buying-AOR
Media Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Appliances
Consumer Services
Financial services | insurance
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | soft drinks
Healthcare | direct to consumer (DTC)
Healthcare | managed care
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Luxury & Imported products
Media | broadcasting
Non-profit, associations & public services
Real Estate | buildings & construction
Restaurants
Retail
Travel | hotels & resorts
Travel | tourism