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Last Modified: 4/26/2018

22squared, Inc.

AGENCY CONTACT INFORMATION
22squared, Inc.	Phone (404) 347-8700
1170 Peachtree Street Northeast	Fax (404) 347-8803
14th Floor	URL www.22squared.com
Atlanta, GA 30309-7695	Contact Christy Cross
	E-mail christy.cross@22squared.com

AGENCY OWNERSHIP

Privately Held

AGENCY DESCRIPTION

22squared is one of the nation’s top five independent advertising agencies. We blend smarts, leadership, and creative talent to give rise to decisive action and positive impact across business and culture. We embrace a bold ethos: Together, We Give Rise To Change. We are privileged to partner with some of the most recognized and iconic brands around, including AdCouncil, Baskin-Robbins, Dunkin’ Donuts, Publix Super Markets Inc., Southeast Toyota Distributors, and The Home Depot, among others. We are 350 fiercely independent thinkers and makers, based in Atlanta and Tampa. Visit us at www.22squared.com to learn more.

Offices

GLOBAL SERVICE REGIONS

U.S. OFFICES

22squared, Inc.

100 N Tampa St Suite 2500,

Tampa, FL 33602

Phone: (813) 202-1200

22squared, Inc.

1170 Peachtree Street Northeast, 14th Floor

Atlanta, GA 30309

Phone: (404) 347-8700

Staff

TOTAL NUMBER OF EMPLOYEES
Total US	201-500
Total Worldwide	201-500

BIOS

Richard Ward, President & Chief Executive Officer

Richard has over 20 years of agency management experience, an innovative, startup company mindset and an unparalleled passion for great creative work. Prior to joining 22squared in 2006, he served as Managing Director of FCB/San Francisco, helped launch the Internet startup search company Infoseek, worked on the team that ushered in an era of explosive growth at AOL, and managed global business development as a consultant for eBay. He’s worked on a wide range of brands and categories, including financial services, food and beverage, CPG, and retail, and has helped shape 22squared into the full-service, integrated agency it is today.

Scott Sheinberg, EVP/Tampa General Manager

Scott brings a unique history of leadership and creativity to the 22squared team, and has been with the agency since 2000. He began his career as a copywriter with Benito Advertising, later joined Earle Palmer Brown, and then took on the Executive Creative Director role at Henderson Advertising. Though Scott has led our agency to receive multiple creative accolades during his time as Chief Creative Officer, his leadership abilities led him to being named GM of our Tampa office. In his current role, he guides the Tampa office in recruiting talent, building successful client relationships, and nurturing our unique 22 culture.

Brandon Murphy, President

Brandon is driven by defying the odds. His mission is to always get better, see clearer, think bigger and help others to do the same. As President of 22squared, his winning combination of strategic insight, smarts, and sincerity is instrumental to the continued growth of the agency. For the past 12 years, Brandon has held leadership positions in almost every department in the agency and earned both the loyalty and commitment of both our clients and people. He’s helped propel Buffalo Wild Wings into the nation’s fastest growing casual dining restaurant, oversaw planning efforts on Effie award-winning campaigns for Costa Rica Tourism, Lincoln Financial, American Standard, and legacy client Publix Super Markets, and most recently, led the creation of our agency purpose - Together, We Give Rise to Change - to help sharpen our focus on driving change for our culture, our clients’ businesses, and the world around us.

John Stapleton, EVP/Director of Innovation & Design

John grew up through the creative ranks at 22squared, spending time in both our Atlanta and Tampa offices, leading campaigns for Publix, Buffalo Wild Wings, Baskin-Robbins, and Southeast Toyota. A designer by trade, and a tech geek at heart, he then began building the Innovation & Design practice to help our clients stay ahead of today’s rapidly-changing, highly-disruptive landscape. John and his team leverage human-centered design theories with technology applications to help our clients become digital leaders and connect with today’s consumer, all with the goal of driving business results.

Chris Tuff, EVP/Director of Content Marketing & Partnerships

As one of the first marketers to work directly with Facebook in 2005, Chris uses his 12 years of emerging media knowledge and social platform expertise to push the agency and our client partners forward. He oversees our Content Marketing team, which includes social strategy, platform partnerships, influencer marketing, and innovation. As a trusted partner of Facebook, Snapchat, Pinterest, and others, Chris helps our brands push the boundaries of content, create full-funnel stories, and drive accountable ROI. He’s obsessed with the “what’s next” in marketing, and is a sought out thought-leader for all things social.

Krista Lang, SVP/Executive Director of Media and Analytics

Krista has a successful history of leading her teams and clients to deliver on business goals. Her foundation of traditional media expertise is enhanced by her 6+ years of digital experience. At 22squared, she leads the Media Planning, Buying, Search, and Analytics teams, and works to collaborate across the agency to develop business-driving media and measurement plans for all of our brands. Krista has a wealth of client experience ranging from CPG to Financial to Retail, across Brand and DR, working on national brands like Nike, Wachovia, Miller Coors and Microsoft, to name a few. Her love for advertising comes honestly, and she will tell you that she was born into the advertising world, literally – her mom was a corporate Media Director, and her dad? A Sales Rep.

Clients & Brands

Agency Clients And Brands

Client Name:

Southeast Toyota Distributors

Start Date:

1/1/2000

Brand(s)/Services Provided:

Southeast Toyota Distributors

Creative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR

Client Name:

Publix Super Markets

Start Date:

1/1/1989

Brand(s)/Services Provided:

Publix Super Markets

Creative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR

Client Name:

The Home Depot

Start Date:

1/1/2014

Brand(s)/Services Provided:

The Home Depot

Digital/Interactive-AOR

Client Name:

Ad Council

Start Date:

12/1/2016

Brand(s)/Services Provided:

Ad Council

Creative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR

Client Name:

Baskin-Robbins

Start Date:

2/1/2010

Brand(s)/Services Provided:

Baskin-Robbins

Creative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR

Client Name:

Adventist Health System

Brand(s)/Services Provided:

Adventist Health System

Creative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR

Client Name:

Sweetwater Brewery

Brand(s)/Services Provided:

Sweetwater Brewery

Creative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR

Client Name:

Shoe Carnival

Start Date:

1/1/2008

Brand(s)/Services Provided:

Shoe Carnival

Creative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR

Client Name:	SunTrust
Start Date:	1/1/2012

Client Name:	EverBank
Start Date:	2/1/2013

Billings & Revenue

BILLING/ REVENUE RANGES
	Number of Clients
Billing between $5.1 - $10 Million and/or Agency Revenue between $1.1 Million- $2 Million	5
Billing between $10.1 - $25 Million and/or Agency Revenue between $2.1 Million - $5 Million	6
Billing more than $50 Million and/or Agency Revenue more than $10 Million	2

MEDIA

Total gross media placed by this office

$301-500 Million

Allocation percent of media placed by this office
National Broadcast	3%
Local Broadcast	73%
Print	10%
Out of Home	1%
Digital (Internet, Mobile, SEM, Viral)	12%
All Other	1%

Specialized Services

SERVICE OFFERINGS
Revenue	Specialty	Description
46%	Advertising - General Market/ Traditional	Enter optional description

10%	Digital/Interactive \| Blogging Discussion forums, community building	Enter optional description

1%	Digital/Interactive \| E-Commerce Solutions	Enter optional description

5%	Digital/Interactive \| Mobile and Wireless	Enter optional description

7%	Digital/Interactive \| Search Engine Marketing	Enter optional description

6%	Digital/Interactive \| Website development, hosting, monitoring	Enter optional description

2%	Direct Marketing	Enter optional description

3%	Marketing Data Analytics	Enter optional description

10%	Media Buying	Enter optional description

8%	Media Planning	Enter optional description

1%	Multicultural \| Hispanic/Latino American	Enter optional description

1%	Sales Promotion	Enter optional description

Industry Experience

INDUSTRIES

Apparel & Fashion | footwear

Automotive | aftermarket

Automotive | vehicles

Financial services | banking

Financial services | investments

Food & Beverage | alcoholic beverages

Food & Beverage | food

Healthcare | direct to consumer (DTC)

Healthcare | hospitals, healthcare facilities, medical services

Home Products | home furnishings

Media | other

Non-profit, associations & public services

Recreation & Sports | sporting goods

Recreation & Sports | toys & games

Restaurants

Retail

Travel | hotels & resorts

Travel | tourism