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HMH Agency - Charlotte

AGENCY CONTACT INFORMATION
HMH Agency - CharlottePhone (704) 323-4441
1000 West Morehead StreetURL www.hmhagency.com
Suite G100Contact Greg Campana
Charlotte, NC 28208-5263E-mail gregc@hmhagency.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
At HMH, we power brands that are building the future of transportation, solving problems through insight, creativity and technology. We serve organizations who have their eyes on the future and are driven by the differences their products and services will have on the world.

Ready for what's next? Gives us a call - we'd love to talk.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
HMH
1800 SW First Ave, Ste 250,
Portland, OR 97204
Phone: (503) 295-1922

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
BIOS
Ed Herinckx, President
Ed is the high energy power source that's helped make HMH the bright star it is today. From his beginning at HMH as an intern in 1983, Ed's talent and tenacity have taken him on a straight up path to his position as president. Working tirelessly on behalf of clients and co-workers, Ed brings keen marketing insights, solid strategic thinking and high standards to everything HMH creates, embodying the firm's values of integrity, innovation, dedication, teamwork, respect and responsible stewardship. Ed's assembled a team of talented professionals who are committed to delivering great ideas to our clients, in a collaborative environment that welcomes great ideas from anyone.
Greg Campana, General Manager
Greg is a marketing communications executive with over 35 years of advertising, marketing and branding experience. A native of Cleveland, Ohio, he earned his BA degree in Mass Communications from Purdue University. His work experience has spanned regional and national advertising agencies including Della Femina (Pittsburgh), Ogilvy & Mather (Atlanta), McKinney (Durham), and Mullen (Winston-Salem). He also honed his branding skills at the “happiest place on earth” overseeing Destination Advertising for Walt Disney World in Orlando. Greg spent 12 years as Partner/EVP with Wray Ward (Charlotte), helping them grow into one of the top marketing communications agencies in the region. Then served as Marketing Director for PhoneTree (now Astrado), an automated messaging technology firm prior to joining HMH Agency.
Denise Hollingsworth, Brand Strategy Director
Denise has more than 25 years of marketing experience, 20 of them in research and account planning for powerhouse brands like Nike, Microsoft and Coca-Cola. Her focus is on understanding consumers, brands and industries and how they affect one another. Denise represents the customer’s voice in the agency, ensuring that the work developed resonates with its intended audiences. Her innate ability to sift through piles of research to find the nuggets of truth that will make a difference in the clients’ business is uncanny.
Shawn Kelley, Executive Creative Director
In the ninth grade, Shawn Kelley was voted Most Trustworthy. And, years later, the title still fits. For more than 20 years, Shawn has worked with, developed and evolved brands for companies including Daimler Trucks North America, AAA, Speed Channel, Owens Corning, Verbatim, PSNC Energy and Cheerwine. A storyteller at heart, Shawn is responsible for leading creative teams, making sure messaging is in the appropriate brand voice and all creative communications are on-strategy and engaging.
Jenn Hausman, Media Director
Jenn Hausman is media director and based in our Charlotte, NC office. Jenn has 16 years of agency experience, both in account service and media. She has leveraged buys in print, radio, television, outdoor, transit, cinema and the internet for both local and national accounts such as Ekornes, Levolor, Pods, NC State University, Ballantyne Spa and Resort, Freightiner Trucks, Detroit Diesel Engines, and more.
Christina Chu, Public Relations Account Supervisor
Christina is a PR maven with more than ten years of experience working in-house and on the agency side of the business. Christina has placed local, state and national media for notable brands such as Marriott, John Deere, Thomas Built Buses, Fleming’s Prime Steakhouse and Wine Bar, Charlotte School of Law and Crescent Communities, among others.
Dana Thomas, Digital and Social Strategist
Dana Thomas, Digital and Social Strategist
Dana brings nearly 20 years of experience when it comes to digital strategy. Her wide-ranging experience gives her keen insights on best practices for integrated digital marketing – figuring out how website, social media, digital advertising, user experience and content strategy all work in tandem to deliver the desired results. Her social media experience is much like her real life—always listening, chiming into conversations, being a thought leader, making friends, engaging and ultimately building loyalty and satisfaction. She has built upon her experience with higher education, architectural/engineering/design and customer service on the client-side in order to bring a unique perspective and insight to benefit the agency and their clients.

Clients & Brands


Agency Clients And Brands
Client Name: Daimler Trucks North America
Start Date: 2/15/1999
Brand(s)/Services Provided:
Alliance Brand PartsPublic Relations-AOR
Freightliner TrucksOther-AOR
Thomas Built BusesCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Western StarCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Meritor
Start Date: 5/17/2016
Brand(s)/Services Provided:
MeritorCreative Production-AOR
Strategy/Planning-AOR
Client Name: North Carolina State Ports Authority
Start Date: 9/7/2015
Brand(s)/Services Provided:
North Carolina State Ports AuthorityCreative Production-AOR
Digital/Interactive-Project
Media Buying-AOR
Media Planning-AOR
Public Relations-Project
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: TriMet
Start Date: 11/26/2014
Brand(s)/Services Provided:
TriMetCreative Production-AOR
Digital/Interactive-AOR
Public Relations-Project
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Mercedes-Benz Financial Services
Start Date: 3/29/2013
Client Name: American School Bus Council
Start Date: 5/4/2020
Client Name: FPT Powertrain Technology
Start Date: 12/10/2020
Client Name: Atrium Health
Start Date: 5/7/2019
Client Name: Truliant Federal Credit Union
Start Date: 12/1/2016
Client Name: TruWood
Start Date: 3/21/2016

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
34
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
5
MEDIA
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
Local Broadcast33%
Print40%
Out of Home3%
Digital (Internet, Mobile, SEM, Viral)24%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
61%Advertising - General Market/ TraditionalEnter optional description



4%Brand ConsultingEnter optional description



12%Digital/Interactive | Website development, hosting, monitoringEnter optional description



12%Media BuyingEnter optional description



5%Media PlanningEnter optional description



6%Public RelationsEnter optional description




Industry Experience

INDUSTRIES
Business Services & office products
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | food
Food & Beverage | pet food
Gambling | lotteries
Government | economic development
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Industrial, Manufacturing & chemicals
Luxury & Imported products
Media | broadcasting
Media | other
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | computer hardware & software
Telecommunications
Travel | airlines
Travel | hotels & resorts
Travel | tourism