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FerebeeLane

AGENCY CONTACT INFORMATION
FerebeeLanePhone (864) 370-9692
3 N. Laurens StreetFax (864) 370-9693
Greenville, SC 29601URL www.ferebeelane.com
Contact Josh Lane
E-mail josh.lane@ferebeelane.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION

What We Do: We connect connoisseur brands to discerning consumers with emotion and intelligence.

Our Why: We love helping people connect to what they love.

Philosophy: All We Can with All We Have

Insight-driven. Strategy-led.
FerebeeLane is an insight-driven communications agency that helps connoisseur brands connect
with discerning consumers. Our multi-disciplined team works in a variety of industries to solve
complex challenges, drive strategic action and create significant value. Blending emotion and intelligence, we invite real engagement, inform relevant consideration, and inspire memorable,
meaningful and significant action.


Offices


GLOBAL SERVICE REGIONS
Canada
Eastern Region
Western Region
Discretionary Comments:
We have client contacts throughout Europe that we work with regularly and are also part of Confrad International, a network of independent agencies in Canada and Europe, that provide us service capabilities outside of the US.
U.S. OFFICES
FerebeeLane
3 N. Laurens Street,
Greenville, SC 29601
Phone: (864) 370-9692

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Total Worldwide0-50
Discretionary Comments:
35 full time professionals
BIOS
Matt Ferebee, Partner, Director of Creative Strategy
Graduate of Appalachian State University with a Masters at Wake Forest University

An award-winning writer and creative strategist, Matt spent the first few years of his career at Erwin Penland, a division of Hill Holliday, where he developed print, radio, TV, outdoor, interactive and direct mail projects for Wachovia, Verizon Wireless, United Way and Max Fli Golf. He now leads creative and strategic efforts for FerebeeLane.
Josh Lane, Partner, Director of Account Strategy
Graduate of Indiana University and an MBA from the University of Louisville

Josh spent seven years at Erwin Penland, a division of Hill Holliday, managing client relationships and strategic direction for multi-million-dollar clients, including Verizon Wireless and BMW Corporate Communications. Prior to moving to Greenville, Josh spent three years with Doe-Anderson in Louisville, KY.
Katie Driggs, Director of Media
Graduate of State University of New York at Oswego

For over 17 years, Katie has led media teams within national firms like Erwin Penland and Trilia Media. She has planned and placed media with top-tier brands including TUMI, Califia Farms, Lennar Homes, Texas Steakhouse, Planet Fitness, Verizon Wireless, and Pilot Flying J.
Liz Bartges, Director of Brand Engagement
Graduate of the College of Charleston

Liz is a data-inspired storyteller with experience driving integrated marketing programs for leading organizations, including Verizon Wireless, AT&T, The UPS Store, Lenovo, and Clemson University. Having spent time at BBDO and EP+Co, she has found her niche creating content that harnesses the emotional power of stories to drive strong, long-lasting relationships with audiences.
Matt Gaymon, Director of Client Services
Graduate of Samford University

Prior to joining FerebeeLane, Matt spent 14 years at Erwin Penland as
Management Supervisor. His account management experience includes
leadership for brands like Michelin, Denny’s, Lockheed Martin,
Firehouse Subs, ScanSource and United Way.
Pat Lorentz, Director of Account Planning
Graduate of the University of South Carolina and VCU Brandcenter

Pat has more than a decade of experience in strategy working with some of the world’s most respected brands while at Leo Burnett and VMLY&R. He is driven by the need to understand each brand's core consumer and develop strategically-sound marketing campaigns that spark engagement, increase sales and shift brand perceptions.

Clients & Brands


Agency Clients And Brands
Client Name: CaroMont Health
Start Date: 10/1/2014
Brand(s)/Services Provided:
CaroMont HealthCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-Project
Strategy/Planning-AOR
Client Name: Milliken & Company
Start Date: 8/18/2018
Brand(s)/Services Provided:
MillikenCreative Production-Project
Digital/Interactive-Project
Direct Marketing/CRM-Project
Media Buying-Project
Media Planning-Project
Other-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Le Creuset of America
Start Date: 4/1/2007
Brand(s)/Services Provided:
Le CreusetCreative Production-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Strategy/Planning-AOR
Client Name: Reynolds Lake Oconee
Start Date: 3/1/2019
Brand(s)/Services Provided:
Reynolds Lake OconeeCreative Production-AOR
Digital/Interactive-Project
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-Project
Sales Promotion-Project
Strategy/Planning-AOR
Client Name: Spinx
Start Date: 2/1/2018
Brand(s)/Services Provided:
SpinxCreative Production-AOR
Digital/Interactive-Project
Direct Marketing/CRM-Other
Media Buying-AOR
Media Planning-AOR
Other-AOR
Sales Promotion-Project
Strategy/Planning-AOR
Client Name: Caldwell Banker
Start Date: 3/1/2019
Brand(s)/Services Provided:
Caldwell Banker CaineCreative Production-Project
Digital/Interactive-Project
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-Project
Strategy/Planning-AOR
Client Name: Hilton
Start Date: 8/15/2021
Brand(s)/Services Provided:
Hilton Los CabosCreative Production-Project
Other-Project
Strategy/Planning-Project
Client Name: Blackberry Farm
Start Date: 12/5/2005
Brand(s)/Services Provided:
Blackberry FarmDirect Marketing/CRM-AOR
Other-AOR
Strategy/Planning-AOR
Client Name: Marriott
Start Date: 4/2/2021
Brand(s)/Services Provided:
Grande Lakes OrlandoCreative Production-AOR
Other-AOR
Strategy/Planning-AOR
Client Name: BMW Manufacturing Co
Start Date: 8/15/2006
Brand(s)/Services Provided:
BMW Other-Project

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
8
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
3
MEDIA
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
Local Broadcast25%
Print20%
Out of Home10%
Digital (Internet, Mobile, SEM, Viral)35%
All Other10%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
20%Advertising - General Market/ TraditionalEnter optional description



22%Brand ConsultingEnter optional description



20%Business-to-BusinessEnter optional description



5%Corporate CommunicationsEnter optional description



5%DesignEnter optional description



3%Marketing Data AnalyticsEnter optional description



10%Media BuyingEnter optional description



5%Media PlanningEnter optional description



5%Public RelationsEnter optional description



5%Social MediaEnter optional description




Industry Experience

INDUSTRIES
Aerospace
Agriculture
Appliances
Automotive | aftermarket
Automotive | vehicles
Business Services & office products
Consumer Services
Education
Financial services | banking
Food & Beverage | alcoholic beverages
Food & Beverage | food
Government | economic development
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Industrial, Manufacturing & chemicals
Luxury & Imported products
Media | broadcasting
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Restaurants
Retail
Telecommunications
Travel | hotels & resorts
Travel | tourism