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Della Femina Advertising

AGENCY CONTACT INFORMATION
Della Femina AdvertisingPhone (212) 506-0700
304 Park Avenue South, Suite 214Fax (212) 506-0751
New York, NY 10010URL www.dellanyc.com
Contact Mary Beth Corey
E-mail mbcorey@dfjp.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
Founded by the iconic and inimitable Jerry Della Femina, Della Femina Advertising remains one of the few independent, full service, fully integrated 4As advertising and marketing communications agencies in the U.S. With offices in New York and Los Angeles, Della Femina Advertising is the perfect agency for any prospective client looking for truly focused and single-minded agency dedication to their brands and company. Indeed, as an independent agency, we report to no one but our clients.

At Della Femina Advertising, our mission is simple: We are in the business of building brands and helping our clients create, grow, and manage a more profitable customer base.

Whether for an established brand needing repositioning or revitalization, or for new products and line extensions requiring initial positioning and introduction, everything we do at DFRJ starts with brand identity, personality, and consumer promise. From there we create brand advertising and communications that are not only memorable and persuasive, but relevant to consumer lifestyles and media consumption preferences. Hence our always agnostic, cross-platform approach to both traditional and non-traditional media, such as online, mobile and social media.

Our core categories of agency experience and expertise include consumer packaged goods, food & beverage, OTC and DTC pharma, consumer electronics, media & entertainment, healthcare, financial services, automotive, fashion & accessories, and retail, among others. Our B2B experience is second-to-none.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
DELLA FEMINA ADVERTISING
304 Park Avenue South, Suite 214,
New York, NY 10010
Phone: (212) 506-0700

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Total Worldwide0-50
BIOS
Jerry Della Femina, Chairman, CEO & Executive Creative Director
In 2017, Jerry Della Femina was inducted into the Advertising Hall of Fame, which recognizes the most accomplished and legendary figures in advertising. Advertising Age named Jerry Della Femina one of the 100 Most Influential Advertising People of the Century. These honors simply confirm an already accepted fact within the industry – and outside of it.
For years he was the most sought-after advertising expert in the country, and Mr. Della Femina has appeared in almost every major television network, magazine and newspaper. He is the winner of Lions from Cannes, Good Keys for copywriting, Clios, Andys and just about every creative award in the advertising business.
He co-founded Della Femina Travisano & Partners in 1967. The agency grew to become one of the top 20 agencies in the U.S. with billings over $800 million. DFT&P (later named Della Femina McNamee) produced some of the most successful advertising running during the “advertising creative revolution,” building successful brands such as Beck’s Beer, Isuzu and Blue Nun Wine. In fact, some of the work is still running today: Meow Mix and Dow Bathroom Cleaner (“Scrubbing Bubbles”).
Meow Mix (“Singing Cat”) and Isuzu (“Joe Isuzu”) have been chosen by Ad Age as two of the most creative campaigns in the history of advertising.
After selling his agency in 1987, Mr. Della Femina re-entered the advertising business in 1991.
Mr. Della Femina has written one of the three best-selling books in the history of advertising, "From Those Wonderful Folks Who Gave You Pearl Harbor." David Ogilvy and Rosser Reeves authored the other two. "From Those Wonderful Folk" is still required reading at many universities and has been credited by many as the book that inspired them to start a career in advertising.
In 2008, Jerry Della Femina was inducted into The Creative Hall of Fame.
Mr. Della Femina also writes a weekly column, “Jerry’s Ink,” for The Independent newspaper. His column has won several “Best Humor” Awards from the Chapter of the Society of Professional Journalists.
Jerry Della Femina was born in Brooklyn and attended Brooklyn College. He received honorary doctorates from the University of Missouri in 1983 and Long Island University in 1989.

Clients & Brands


Agency Clients And Brands
Client Name: NY/LI Honda Dealers Association
Start Date: 1/1/2006
Client Name: Toshiba
Start Date: 1/1/2004
Client Name: Purdue Pharma
Start Date: 1/1/2001
Client Name: Frederick Wildman & Sons
Start Date: 1/1/2010
Client Name: McGraw-Hill
Start Date: 1/1/2009
Client Name: Mercer
Start Date: 1/1/2005
Client Name: Standard & Poor's
Start Date: 1/1/2007
Client Name: Atlantic Health Systems
Start Date: 1/1/2002
Client Name: Maimonides Medical Center
Start Date: 1/1/2005
Client Name: St. Francis Hospital
Start Date: 1/1/2006

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
3
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
4
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
4
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
5
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
5
MEDIA
Total gross media placed by this office
$101 - 300 Million
Allocation percent of media placed by this office
National Broadcast23%
Local Broadcast21%
Print35%
Out of Home4%
Digital (Internet, Mobile, SEM, Viral)9%
All Other8%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
30%Advertising - General Market/ Traditional



5%Brand Consulting



15%Business-to-Business



5%Design



2%Digital/Interactive | Blogging Discussion forums, community building



1%Digital/Interactive | Mobile and Wireless



4%Digital/Interactive | Search Engine Marketing



3%Digital/Interactive | Website development, hosting, monitoring



10%Direct Marketing



10%Media Buying



10%Media Planning



5%Sales Promotion




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | jewelry & accessories
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Education
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Government | military & defense
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Luxury & Imported products
Media | broadcasting
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Real Estate | buildings & construction
Recreation & Sports | hobbies
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | consumer electronics
Technology | electronics
Telecommunications
Travel | airlines
Travel | hotels & resorts
Travel | tourism