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McCann Minneapolis

AGENCY CONTACT INFORMATION
McCann MinneapolisPhone (612) 347-1000
222 South 9th StreetFax (612) 347-1515
Minneapolis, MN 55402-3389URL www.cmithun.com
Contact Denis Budniewski
E-mail dbudniewski@cmithun.com
AGENCY OWNERSHIP
Holding Company
Minority Owned
    »Other
(A minority-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by United States citizens who are members of the following racial groups: African American, Asian American, Hispanic American and Native American.)
AGENCY DESCRIPTION
Founded in 1933 by Ralph Campbell and Ray Mithun, Campbell Mithun now has 260 employees building national client brands. The agency has remained in Minneapolis for 80 years and is one of only 13 U.S. agencies with that tenure. Campbell Mithun's team of specialists -- strategic planners, creatives, connections planners, media buyers, technologists, integrated producers and analytics gurus – collaborate to create market-changing conversations for our clients.

We are an agency that believes in the power of creative science. The power of a brilliant creative idea coupled with the discipline of analytics to drive our clients’ businesses.

Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Australia
Canada
Caribbean
Central America
China
Eastern Europe
Mexico
South America
South Pacific
Western Europe
Discretionary Comments:
Global client needs would be managed via our McCann Worldgroup relationship.
U.S. OFFICES
Campbell Mithun
222 South 9th Street,
Minneapolis, MN 55402
Phone: (612) 347-1000

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees201-500
Total US201-500
Total Worldwide201-500
BIOS
Rob Buchner, CEO
Drawn by the power of Campbell Mithun’s integrated offering, Rob stepped into the agency’s CEO post in 2013. He leads with a healthy dose of optimism, energy and experience. In decades of service at Fallon, he ran various agency units, contributed to an overseas expansion and, most recently, courted major brands as CMO. He’s had the privilege of serving clients including Amazon, Anheuser-Busch, Black & Decker, Chrysler, BMW, Coca-Cola, General Mills, Kimberly-Clark, Mercury Marine, Nestle Beverages, Nuveen Investments, Porsche, Sony and United Airlines. After earning his degree from the University of Illinois, he started his career at Campbell Mithun. And he couldn’t be more proud to be back.
David Carter, CCO
David creates brand stories. But as important as what he creates is how he does it. He approaches problems from the mindset of average consumers and knows how to translate a simple Big Idea across multiple platforms. One of the most highly awarded creatives working today, Carter co-created two of the One Show’s Top Ten Campaigns of the decade and has served clients including BMW, HBO, Amazon, Starbucks, AT&T, Jeep, Pepsi and Glenlivet Whisky. And as important as his past is his future: No one is more optimistic than David about the power of a great brand story. And no one is better equipped to bring our clients’ brand stories to life.
Steve Arndt, COO
No one understands how to use the financial resources of an agency to create mutual success for a business and its clients like Steve Arndt.

Steve is one of the few financial minds that can keenly recognize the difference between costs and investments in this rapidly changing landscape, allowing Campbell Mithun to invest in growth strategies while maintaining an enviable position of financial stability.

His counterparts on the client side laud Steve’s collaboration and his commitment to transparency and fairness in all aspects of Campbell Mithun’s business partnerships.

Steve’s prior experience as a senior leader in KPMG’s Information, Communication and Entertainment Practice serving global clients has helped form his broad perspective in financial management.
Denis Budniewski, EVP, Director of Account Leadership & Growth
Denis knows how to drive client business. His teams have developed market-changing work across categories -- retail, CPG, financial services, telco and automotive – for clients including Sherwin-Williams, NASDAQ, Cadillac, Qwest, Audi, Polaris and four of Procter and Gamble’s billion-dollar brands. He’s earned numerous creative, digital and media accolades, including the accumulation of 12 Effies. Prior to joining Campbell Mithun, he served Saatchi & Saatchi, McKinney and most recently, Fallon, where as general manager he managed the 80+ person Cadillac teams in Minneapolis and Detroit. And speaking of driving, when he’s not working he enjoys amateur car racing and is deeply involved in youth lacrosse.
Chris Wexler, SVP, Director of Media Strategy & Interactive
Chris has a keen eye for tapping the power of emerging media forms and leads a 60-person team to do just that. He fights “group think” and focuses strategies around solutions, guided by a refreshing (and rare) perspective about digital media: it’s gotta actually work. Chris leads the groundbreaking work we do for Chipotle and has worked on brands such as 3M, Airborne, VW, Harley-Davidson, Sunovian, Microsoft, Porsche and American Express.

Though his career began on Wall Street and moved to Off Broadway theater, Chris found a passion for digital marketing and its unique mix of his three career constants: public persuasion, adaptation to change and all things digital. He joined us in 2009 from Crispin, Porter + Bogusky.
Melanie Skoglund, SVP, Director of Media Strategy & Investments
Facing challenges that require creative media solutions is Melanie's forte. Her clients say it best: "Melanie consistently brings tangible strategic and executional solutions to the table, which contributes to building our business." Melanie has experience at multiple agencies, as a successful consultant and on the client side -- no wonder she has 360-degree abilities and a phenomenal can-do attitude.

She’s worked with brands including General Mills, DowBrands, Great Clips, Radisson Hotels, Select Comfort and Target. Most recently, she led the SuperValu account across all disciplines, integrating with multiple agencies (creative, in-store, Hispanic, African American, Polish) to provide flawless execution of campaigns with 250+ changes annually in more than 50 markets.

Clients & Brands


Agency Clients And Brands
Client Name: Chipotle Mexican Grill
Start Date: 1/1/2010
Brand(s)/Services Provided:
ChipotleMedia Buying-AOR
Media Planning-AOR
Client Name: General Mills
Start Date: 1/1/1968
Brand(s)/Services Provided:
Various BrandsCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Johnsonville
Start Date: 1/1/2007
Brand(s)/Services Provided:
JohnsonvilleMedia Buying-AOR
Media Planning-AOR
Client Name: KeyBank
Start Date: 1/1/2011
Brand(s)/Services Provided:
KeyBankCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Land O''Lakes
Start Date: 1/1/1933
Brand(s)/Services Provided:
Various Land O''Lakes BrandsCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Popeyes Louisiana Kitchen
Start Date: 1/1/2012
Brand(s)/Services Provided:
PopeyesDigital/Interactive-AOR
Client Name: Purina
Start Date: 1/1/1997
Brand(s)/Services Provided:
Various Purina BrandsDigital/Interactive-AOR
Client Name: Schwan''s
Start Date: 1/1/2008
Brand(s)/Services Provided:
Schwan''sMedia Buying-AOR
Media Planning-AOR
Client Name: Toro
Start Date: 1/1/1962
Brand(s)/Services Provided:
ToroCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Wellmark Blue Cross Blue Shield
Start Date: 1/1/2011
Brand(s)/Services Provided:
WellmarkCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Discreationary Comments
IPG policy prohibits us from sharing billings and revenue information.
MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Agriculture
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Appliances
Automotive | aftermarket
Automotive | vehicles
Consumer Services
Cosmetics, perfumes & toiletries
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Gambling | casinos
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Household Supplies
Luxury & Imported products
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Restaurants
Retail
Technology | .com business
Telecommunications
Travel | tourism