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Last Modified: 3/13/2017

Osborn Barr

AGENCY CONTACT INFORMATION
Osborn Barr	Phone (888) 235-4332
914 Spruce St.	Fax (314) 726-6350
St. Louis, MO 63102	URL www.osbornbarr.com
	Contact John Meyer
	E-mail john.meyer@osbornbarr.com

AGENCY OWNERSHIP

Privately Held

Woman Owned

(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)

AGENCY DESCRIPTION

For nearly 30 years, O+B has worked to be agriculture and rural America's greatest advocate. Its focus is on helping clients build relationships, have conversations and engage with their audiences who work, live and play in rural America. The family of 145 professionals provides branding and communications expertise, social responsibility and advocacy initiatives. It also builds strategies and programs to effectively maximize multi-tiered sales and distribution channels. The company continues to build proprietary products and solutions through new technologies, content production and direct-to-farm programs. Osborn Barr is located in St. Louis, Kansas City and Nashville. Learn more at www.osbornbarr.com.

Offices

GLOBAL SERVICE REGIONS

Canada

Western Europe

U.S. OFFICES

Osborn Barr

914 Spruce Street,

St. Louis, MO 63102

Phone: (888) 235-4332

Osborn Barr

1911 Baltimore Avenue,

Kansas City, MO 64108

Phone: (816) 471-2255

Paramore Digital, LLC

500 Church Street,

Nashville, TN 37219

Phone: (615) 386-9012

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees	101-200
Total US	101-200
Total Worldwide	101-200

BIOS

Steve Barr, Co-Founder, Chairman

As one of our agency’s founders, Steve is a great person to ask about anything within our company’s nearly 30-year history.

With more than 45 years of marketing and communications experience, he has produced marketing communications vehicles and programs for leading international corporations and associations, including Deere & Company, Monsanto, the United Soybean Board and so many more. Steve’s expertise in agriculture and beyond remains invaluable to our company’s success.

Rhonda Ries, President

Rhonda draws from 25 years of experience at global agencies to lead strategy, long-range planning and provide leadership and direction to the executive team.

Her experience has proven valuable in her oversight to the agency’s assets, operations, M&A and strategies to drive growth and profitability of Osborn Barr.

Rhonda serves on boards for Advantage Software, Gateway MS Society. She is a member of 4A’s Finance Committee, St. Louis Women’s Forum and St. Louis AdClub

Suzan Knese, Chief Operating Officer

Suzan Knese brings over 20 years of experience in operations, talent and agency management. This year Suzan will celebrate 11 years with Osborn Barr.

As chief operating officer and a member of the Executive team, Suzan is a key in helping shape agency strategy, operation efficiencies and organizational design.

Suzan serves on the 4A’s human resources committee, is a board member of Memory Home Care Solutions and is an active volunteer with the St. Vincent DePaul Society and the National Multiple Sclerosis Society.

Hannah Paramore, Executive Vice President

Neil Caskey, Executive Vice President

Connecting with clients and colleagues comes naturally to Neil, making his role as the head of our account teams an ideal fit. In this position, Neil is responsible for growing client relationships and business partnerships.

In his more than 20 years of strategic communications experience, Neil has helped countless Fortune 500 companies and government agencies connect with their target audiences through meaningful and thoughtful campaigns that drive results.

Adnan Sabic, Executive Creative Director

Creative expertise. Calming force. Collaborative. These are just a few characteristics that come to mind when describing Adnan.

His philosophy is that a creative department is defined equally by experience and charisma, and as Executive Creative Director, Adnan strikes that balance while leading creative, digital strategy and campaign development for all clients.

Clients & Brands

Agency Clients And Brands

Client Name:	United Soybean Board
Start Date:	1/1/1995

Client Name:	Monsanto
Start Date:	1/1/1988

Client Name:	Merck Animal Health
Start Date:	1/1/2002

Client Name:	Specialty Fertilizer Products
Start Date:	1/1/2005

Client Name:	AGCO
Start Date:	7/1/2009

Client Name:	Prince AgriProducts
Start Date:	11/1/2012

Client Name:	Michelin
Start Date:	1/1/2008

Client Name:	Monsanto Global
Start Date:	9/1/2013

Client Name:	Smith, Bucklin & Associates
Start Date:	1/1/2008

Client Name:	Mississippi Soybean Promotion Board
Start Date:	6/1/2010

Billings & Revenue

BILLING/ REVENUE RANGES

MEDIA

Total gross media placed by this office

Under $50 Million

Allocation percent of media placed by this office
National Broadcast	35%
Print	51%
Out of Home	1%
Digital (Internet, Mobile, SEM, Viral)	13%

Specialized Services

SERVICE OFFERINGS
Revenue	Specialty	Description
67%	Advertising - General Market/ Traditional	Enter optional description

3%	Digital/Interactive \| Website development, hosting, monitoring	Enter optional description

30%	Public Relations	Enter optional description

Industry Experience

INDUSTRIES

Agriculture

Automotive | aftermarket

Automotive | vehicles

Financial services | banking

Food & Beverage | food

Food & Beverage | pet food

Government | economic development

Government | political

Healthcare | hospitals, healthcare facilities, medical services

Healthcare | pharmaceutical

Home Products | home improvements (Hardware, paint, plumbing, gardening)

Industrial, Manufacturing & chemicals

Media | broadcasting

Non-profit, associations & public services

Public Relations

Recreation & Sports | sporting goods

Technology | .com business

Travel | tourism