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Osborn Barr

Osborn BarrPhone (888) 235-4332
914 Spruce St.Fax (314) 726-6350
St. Louis, MO 63102URL
Contact John Meyer
Privately Held
Woman Owned
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
For nearly 30 years, O+B has worked to be agriculture and rural America's greatest advocate. Its focus is on helping clients build relationships, have conversations and engage with their audiences who work, live and play in rural America. The family of 145 professionals provides branding and communications expertise, social responsibility and advocacy initiatives. It also builds strategies and programs to effectively maximize multi-tiered sales and distribution channels. The company continues to build proprietary products and solutions through new technologies, content production and direct-to-farm programs. Osborn Barr is located in St. Louis, Kansas City and Nashville. Learn more at


Western Europe
Osborn Barr
914 Spruce Street,
St. Louis, MO 63102
Phone: (888) 235-4332
Osborn Barr
1911 Baltimore Avenue,
Kansas City, MO 64108
Phone: (816) 471-2255
Paramore Digital, LLC
500 Church Street,
Nashville, TN 37219
Phone: (615) 386-9012


Office Employees101-200
Total US101-200
Total Worldwide101-200
Steve Barr, Co-Founder, Chairman
As one of our agency’s founders, Steve is a great person to ask about anything within our company’s nearly 30-year history.

With more than 45 years of marketing and communications experience, he has produced marketing communications vehicles and programs for leading international corporations and associations, including Deere & Company, Monsanto, the United Soybean Board and so many more. Steve’s expertise in agriculture and beyond remains invaluable to our company’s success.
Rhonda Ries, President
Rhonda draws from 25 years of experience at global agencies to lead strategy, long-range planning and provide leadership and direction to the executive team.

Her experience has proven valuable in her oversight to the agency’s assets, operations, M&A and strategies to drive growth and profitability of Osborn Barr.

Rhonda serves on boards for Advantage Software, Gateway MS Society. She is a member of 4A’s Finance Committee, St. Louis Women’s Forum and St. Louis AdClub
Suzan Knese, Chief Operating Officer
Suzan Knese brings over 20 years of experience in operations, talent and agency management. This year Suzan will celebrate 11 years with Osborn Barr.

As chief operating officer and a member of the Executive team, Suzan is a key in helping shape agency strategy, operation efficiencies and organizational design.

Suzan serves on the 4A’s human resources committee, is a board member of Memory Home Care Solutions and is an active volunteer with the St. Vincent DePaul Society and the National Multiple Sclerosis Society.
Hannah Paramore, Executive Vice President
Neil Caskey, Executive Vice President
Connecting with clients and colleagues comes naturally to Neil, making his role as the head of our account teams an ideal fit. In this position, Neil is responsible for growing client relationships and business partnerships.

In his more than 20 years of strategic communications experience, Neil has helped countless Fortune 500 companies and government agencies connect with their target audiences through meaningful and thoughtful campaigns that drive results.
Adnan Sabic, Executive Creative Director
Creative expertise. Calming force. Collaborative. These are just a few characteristics that come to mind when describing Adnan.

His philosophy is that a creative department is defined equally by experience and charisma, and as Executive Creative Director, Adnan strikes that balance while leading creative, digital strategy and campaign development for all clients.

Clients & Brands

Agency Clients And Brands
Client Name: United Soybean Board
Start Date: 1/1/1995
Client Name: Monsanto
Start Date: 1/1/1988
Client Name: Merck Animal Health
Start Date: 1/1/2002
Client Name: Specialty Fertilizer Products
Start Date: 1/1/2005
Client Name: AGCO
Start Date: 7/1/2009
Client Name: Prince AgriProducts
Start Date: 11/1/2012
Client Name: Michelin
Start Date: 1/1/2008
Client Name: Monsanto Global
Start Date: 9/1/2013
Client Name: Smith, Bucklin & Associates
Start Date: 1/1/2008
Client Name: Mississippi Soybean Promotion Board
Start Date: 6/1/2010

Billings & Revenue

Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
National Broadcast35%
Out of Home1%
Digital (Internet, Mobile, SEM, Viral)13%

Specialized Services

67%Advertising - General Market/ TraditionalEnter optional description

3%Digital/Interactive | Website development, hosting, monitoringEnter optional description

30%Public RelationsEnter optional description

Industry Experience

Automotive | aftermarket
Automotive | vehicles
Financial services | banking
Food & Beverage | food
Food & Beverage | pet food
Government | economic development
Government | political
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Industrial, Manufacturing & chemicals
Media | broadcasting
Non-profit, associations & public services
Public Relations
Recreation & Sports | sporting goods
Technology | .com business
Travel | tourism