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Cramer-Krasselt - Milwaukee

AGENCY CONTACT INFORMATION
Cramer-Krasselt - MilwaukeePhone (414) 227-3500
246 East Chicago StreetFax (414) 226-7722
Milwaukee, WI 53202URL www.c-k.com
Contact Betsy Brown
E-mail bbrown@c-k.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
About Cramer-Krasselt
Cramer-Krasselt is one of the largest independent agencies with over $500 million in billing and 74% of our revenue from digital and social. More than integrated, we are totally interconnected to optimize and synergize every marketing communication effort for maximum impact.

With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perceptions and behaviors that significantly move the purchase needle. It’s how we helped Porsche achieve 11 years of consecutive record-breaking sales, how Corona continues to be one of the top imports, how Pacifico grew 19% to become the ninth largest selling beer in just two years
and how Tropicana broke all PepsiCo brand testing records, just to name a few.

We have done it by a very different organizational structure, interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, e-commerce, SEM, PR, UX, influencer and more.

Major brands include Alzheimer’s Association, Cedar Fair (Knott’s Berry Farm, Cedar Point and 13 additional properties), Cintas, Corona Extra, Pacifico, Porsche, Spirit Airlines, Cat’s Pride, Naked and Tropicana.

www.c-k.com

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Cramer-Krasselt
225 N. Michigan Avenue, Floor 24
Chicago, IL 60601
Phone: (312) 616-9600
Cramer-Krasselt
246 E. Chicago Street,
Milwaukee, WI 53202
Phone: (414) 227-3500

Staff

TOTAL NUMBER OF EMPLOYEES
BIOS
Betsy Brown, Executive Vice, President General Manager
Betsy hires good people. Really good people. And she firmly believes that if you empower good people to do their jobs, well guess what, they’ll never let you down and they’ll almost always over deliver. And so now she has an office full of overachievers. She also counts herself as one.

During her 20 years at Cramer-Krasselt, Betsy has established a reputation for consumer insights and an ability to form strategic partnerships with clients. She views her role as being part of the client’s brand-building team and commits herself to understanding both the brand and its marketing environment.

As part of the senior management team, Betsy is uniquely positioned to deliver on C-K’s media-neutral philosophy of brand building. She can draw across all of the agency’s disciplines to find the best possible combination of services and talent to meet a client’s marketing challenges.

Through Betsy’s expansive experience working on brands in the home/hardware and package goods categories, she has gotten to know the female target well. She understands what makes moms tick. Being a mom herself also gives her valuable insight.

An active member of the community, Betsy believes in giving back. In her tenure at C-K, the agency has worked on numerous pro-bono accounts, from the Wisconsin Humane Society to Penfield Children’s Center and the Milwaukee Police Department, to name a few. Betsy also serves on the board of the Sojourner Family Peace Center and the Penfield Children’s Center.

Several of Betsy’s proudest moments at the agency include being nominated as one of the Best Places to Work by the Milwaukee Journal and receiving the Milwaukee Crime Prevention Award for the agency’s Milwaukee Police Department work. At home she’s just happy when she can put together the latest Lego creations for her two sons.

Clients & Brands


Agency Clients And Brands

Billings & Revenue

BILLING/ REVENUE RANGES
MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Agriculture
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Appliances
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Education
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Gambling | casinos
Government | military & defense
Healthcare | direct to consumer (DTC)
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Luxury & Imported products
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Telecommunications
Travel | airlines
Travel | hotels & resorts