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Helen Miranda
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Posterscope USA

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US51-100
Total Worldwide201-500
BIOS
Helma Larkin, CEO
With 15+ years of experience in the media and technology sectors, Helma leads the Posterscope USA team as CEO, having previously held the CFO role. Her focus is on enhancing the Posterscope offering through new technologies, relationships,
and partnerships that are evolving the Out of Home marketplace and driving innovation for clients.
Martin Porter, SVP, Group Director
Martin manages the development of Out of Home within the Dentsu Aegis Network and is the new business lead across Posterscope USA. Martin has 18 years of OOH and media
experience. Out of Home, radio, and cinema specialist for 14 years working in London, UK and the last 4 years working across Out of Home, digital and mobile in New York.
Jeff Tan, VP, Strategy
Jeff leads the strategy team at Posterscope and would be responsible for driving innovation, big ideas, and digital initiatives for Gett. Jeff has 11 years of international digital marketing experience across US, Australia and UK. Jeff has proven he can use digital strategies to build big brands such as Nissan, General Motors, Calvin Klein and Tourism Australia. He successfully launched iProspect in Melbourne Australia, building a digital performance agency from scratch to a robust, market leading position in 3 years. He was also was chosen as part of B&T Australia Magazine’s top 30 under 30 marketing professionals.
Mary Schaetzle, VP, Director, Media Investment
Mary leads the media investment team at Posterscope and would be responsible for overseeing all negotiations and rates for Gett. Mary joined the Posterscope team in August 2010 as VP, Director Media Investments. She is responsible for monitoring spend, maintaining vendor relations and keeping abreast on market conditions and trends. Mary is an Out of Home veteran with over 25 years of experience in the industry.
Jo Zmood, EVP, Managing Director
Jo is the managing director for Havas, Aegis/Denstu East Coast, International clients and business development. Jo has over 20 years of media experience, with a strong focus on strategic convergent thinking. She's established a long-standing reputation of excellence in the advertising industry. She has experience in planning and buying traditional and non-traditional media in Australia, Europe, the Middle East, and the U.S.
Clare-Marie Harris Panno, SVP, Director, Insights
At the intersection of art and science, Clare-Marie manages the delivery of research, analytics, and insights that inform consumer targeting and engagement with Out of Home. Clare-Marie has 30+ years of Out of Home experience, representing the agencies
on the TAB Technical committee and at Media Research Council on Digital measurement. Clare-Marie leads the Insights division in development and growth of Posterscope’s market-leading proprietary tools and is proud of directing Posterscope’s Out-of-Home Consumer Survey (OCS), the world’s most in-depth study of Out of Home consumer behavior in the industry.
Cecily Lester, SVP, Director, Modern Art
Leading Posterscope’s production unit with vast industry knowledge and experience, Cecily is responsible for driving daily operations and bringing innovation to our clients and partners.
Cecily has 19+ years of production and Out of Home experience with expertise in print production on both the vendor and client sides.