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Helen Miranda
4A's Agency Search Liason
helen@aaaa.org

McKinney

TOTAL NUMBER OF EMPLOYEES
Office Employees101-200
Total US101-200
Total Worldwide500+
Discretionary Comments:
McKinney operates as an independent affiliate within the Seoul, South Korean-based Cheil Worldwide Network, giving us access to 49 offices in 44 countries.
BIOS
Brad Brinegar, Chairman and CEO
Brad learned collaboration rowing for Dartmouth: “A boat actually goes slower when one guy rows better than the rest. And there is no defense in rowing. The only way to win is to work harder, care more and pull together better than your opponents.” He earned an MBA from Columbia and then rose from trainee to CEO of Leo Burnett USA. He joined McKinney in 2002 to build an agency Ad Age has called “uniquely suited to thrive in a digital world.” Brad is on the board of the 4A’s and founded the Interactive Advertising Bureau’s Agency Advisory Board.
Jonathan Cude, Chief Creative Officer
Jonathan joined McKinney in 2003 from Wieden+Kennedy, where he created award-winning work for Nike and Diet Coke. Once here, he helped McKinney pioneer the digital and social worlds with groundbreaking campaigns such as the Audi A3 launch, The Art of the Heist. In 2008, he was named McKinney’s chief creative officer. Under Jonathan’s leadership, McKinney has won at every major award show, including Cannes, The One Show, D&AD, the CLIOs, the ANDYs, the Webby’s and the IAB MIXX Awards. But he is especially proud of our record of Effie-winning work. Jonathan is a proud Texas Longhorn.
Joe Maglio, CEO, McKinney NY
Joe’s obsessed with pushing brands to be bigger and better, and he’s got the track record to prove it. He joined us from Havas New York, where most recently he
was managing director, responsible for clients like TD Ameritrade, Dos Equis and NetJets. As a group account director, Joe ran the Reckitt Benckiser portfolio, with brands such as Veet, Clearasil and Woolite, among others. Prior to that, he spent time at Publicis, where he was SVP, group account director leading Citibank, and at Ogilvy, as partner, marketing director working on DuPont and Time Warner Cable. Now Joe’s focus is on attracting clients who want to believe that creativity can drive extraordinary results. Though he’s spent much of his career at big agencies, Joe is an entrepreneur at heart. He’s the co-founder of The Mozzarella Joint, a food concept that debuted last year in Yankee Stadium. And he tries to make life a little bit warmer for folks that can use the heat; he serves on the board of directors for the New York-based charity, Hoodies for the Homeless.
Walt Barron, Chief Strategy Officer
Walt joined McKinney in 2005 as an account planner from McGarrah Jessee after being a Capitol Hill reporter during the Clinton years. In 2015, McKinney named him Chief Strategy Officer.​ He brings insight and ideas to our clients with a collaborative and humble approach that leads to big results, no matter the challenge, for iconic brands like Virgin to fast-moving retailers like Sherwin-Williams and complex financial services businesses like Nationwide. A graduate of Davidson College and the VCU Brandcenter, Walt was recognized by the 4A's as a rising star in account planning.
Gretchen Walsh, Managing Director, McKinney Durham
Gretchen has spent her career helping design, successfully launch and nurture ideas at some of the most creative shops in the business and on some of the world's best brands, including Levi's, Coors, MTV, eBay, HP, Hotwire, Nasdaq and Nationwide. After starting her career in San Francisco at FCB and then Goodby, Gretchen joined McKinney as a group account director from The Martin Agency in 2004. Today, Gretchen is focused on running the CarMax and ClearChoice Dental accounts. On October 1, she will become managing director of our Durham headquarters. She is a graduate of the University of Colorado Boulder. ​