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Helen Miranda
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Havas Chicago

TOTAL NUMBER OF EMPLOYEES
Office Employees201-500
Total US500+
Total Worldwide500+
BIOS
Nicole Laughlin, President, Havas Chicago
As President of Havas Chicago, Nicole is responsible for delivering the strategic vision of the creative agency. She also serves as executive client lead and oversees the agency’s roster of brands, including Citi, Hefty, Ragu, Angostura Bitters, Reynolds Consumer Products, Orbitz, Moen, Michelin, Mike’s Hard Lemonade, Cracker Barrel and more.

In addition to client management, Nicole leads the Chicago Village on a day-to-day basis – fostering a collaborative culture across Village disciplines, curating customized agency programs and initiatives, and managing new business opportunities.

Prior to joining Havas Chicago in 2019, Nicole held senior-level positions at renowned agencies, brands and platforms. Throughout her career, she has helped notable retail, CPG and travel brands leverage data and creativity to help better serve their consumers in an ever-evolving marketplace.

In her nearly two years in a global marketing role at Facebook, Nicole was recruited as an industry expert who was tasked with building the platform’s retail vertical. Bringing a mobile-forward mentality, she partnered with major retailers and CPG companies to help them accelerate and innovate how they apply digital strategy and platforms to grow their business—focusing on everything from e-commerce and in-store to buy online pickup in store (BOPIS). Nicole also collaborated with Facebook’s engineers and product developers to build solutions to retail’s biggest challenge: deliver incremental business growth for both retailers and CPG brands.

As a Senior Vice President at Leo Burnett, Nicole led global marketing teams to break new grounds with iconic brands Disney and Kellogg’s. For Disney, she marketed the launch of two new theme parks in California and Paris. In partnership with Kellogg’s, Nicole launched new brands and line extensions, including the establishment of a first-ever partnership between Special K and Yahoo that featured uniquely branded search results.

Nicole also served as Vice President of Marketing and Brand Development for the leading Midwest supercenter chain, Meijer. In this role, Nicole was responsible for setting the vision and leading the transformation of Meijer's marketing function from a traditional retail marketing approach to a leading-edge brand building and retail capability that engages customers in a digital world. In 2017, Nicole was recognized as one of the Top Women in Grocery by Progressive Grocer.

Nicole earned a Bachelor of Arts in Communication and German from the University of Illinois at Urbana-Champaign and studied in the Executive Education Program at Northwestern University’s Kellogg School of Management.

Nicole and her family reside in Chicago with their numerous pets, including dogs, horses and a hedgehog.
Maisha Pearson, Chief Client Officer, Havas Chicago
As Chief Client Officer, Maisha Pearson serves as executive client lead and is responsible for overseeing our roster of clients across Havas Chicago, Annex Chicago and Annex Experience. Maisha is a visionary leader with a creative spirit and proven experience successfully growing client accounts. 

Maisha joins Havas Chicago from Burrell Communications, where she was recruited to bolster and grow client relationships. During that time, Maisha developed the communications plan for McDonald’s largest African American integrated marketing brand campaign for McDonald’s in 16 years – Black & Positively Golden. The plan resulted in a 49% increase in customer brand score. She enhanced the account and team performance evaluation score, resulting in a 15% budget increase. Maisha also collaborated with the Burrell’s CEO on employee and client retention, while leading PR and supporting new business. 

 Prior to Burrell, Maisha served as Vice President at Porter Novelli. She brings a wealth of category experience in QSR, Retail, CPG, Hospitality, Lifestyle, Beauty, Utility and Medical Devices.

 Maisha brings proven experience, results and client stewardship expertise, which will help elevate our approach to client management and organic growth opportunities. Fostering healthy client relations and growing our existing book of business is critical and I’m confident Maisha will make us stronger on this front.
John Norman, Chief Creative Officer, Havas Chicago
Raised in public housing by his grandmother on the south side of Dallas, John found inspiration and friendship in art and basketball. He was recognized in high school for art and photography on a national level and for basketball as an all-state player. John is a classically-trained designer with a degree in fine arts from Texas A&M University, where he was recently named a distinguished alumni. As a student, John was selected as one of only 18 design majors across the country to receive a Champion Paper Imagination scholarship. His student portfolio was published in a nationally released book, A Professional Guide to Marketing Your Work, and Mary Yeung of HOW magazine said of him, “. . . he has great concepts, impeccable technical skills, enthusiasm for design, a sense of humor, and exceptional problem-solving abilities.”

John believes in the transformative power of storytelling. According to John, in a world of fragmented messaging, information overload, and industry uncertainty, ideas with a simple human truth, told with a provocative single-minded narratives that work across all media channels, will win. He is convinced that most great ideas are simple, and simplicity will always cut through the noise and make an emotional connection with people. John has made a career of attracting the best talent to each position he holds, and inspiring them to create their magic. John practices a leadership style of “freedom within a framework” that he learned from his earliest days at Wieden & Kennedy. This style gives teams the room to fail, learn, succeed, and repeat.

John excels in building teams, connecting talent, and in creating a working environment where people want to succeed and grow. His holistic team approach to creative challenges has allowed him to lead and craft brand identities, campaigns, social conversations, digital experiences, and experiential environments for iconic brands such as Nike, Apple, BASF, Hewlett Packard, NBA, Wyndham Hotels, Adidas, Benetton, Coke-Cola, the American Indian College Fund, Pepsi, BF Goodrich, Heineken, NFL, State Farm, Gatorade, Beats, the NBA, Pirelli, and The Ad Council. Some of his work is still in use today, three decades after he created it. John has been fortunate to work with some great leaders over the years including Phil Knight, Tinker Hatfield, Dan Wieden, Oliviero Toscani, Steve Jobs, Carly Fiorina, Lee Clow, Steve Stoute, and Jimmy Iovine, as well as many others in his career.

Throughout John’s career, he has lived in Tokyo, Amsterdam, Italy, San Francisco, New York, and, now, Chicago. His work has been widely recognized and has won awards including an Emmy, an Emmy nomination, the Cannes Grand Prix, the Grand Prix Epica Award, the New York Art Directors’ Vision Award, Campaign of the Year and the Top 5 Award, multiple Cannes, Effies and One Show medals, the Japan Nikkei Award, the Russian Grand Effie, and Adweek’s Spot of the Year. In addition, his work has been featured in almost every advertising and design publication. The “Happiness Factory” campaign for Coca Cola and “Write the Future” for Nike remain two of the most highly-awarded integrated global campaigns ever. Every day, John feels lucky to be an only child who grew up and gets to work in a community of creative people who love art, sports, and culture.

As Chief Creative Officer of Havas Chicago, John Norman oversees creative development for the agency’s roster of brands, including Hefty, Reynolds, Moen, Mike’s Hard Lemonade, Cracker Barrel, Bel Brands, Michelin, and more. He is charged with delivering creative content that makes an impactful difference to these brands and their consumers through data-driven storytelling on modern platforms. John also plays an instrumental role in bringing to life the agency’s mission to build meaningful American brands through craft and culture.
Jamie McGarry, Chief Growth Officer, Havas Chicago
As Chief Growth Officer, Jamie is responsible for driving business growth for Havas Chicago Creative, Annex Chicago and Annex Experience. She leads a coordinated business development practice and oversees agency brand and communications. She also partners with other Havas agencies on integrated growth opportunities for the Havas Village model.

A proven growth driver with an eye on what’s trending in the marketplace, Jamie approach to business development is focused on delivering big creative ideas that are customer-centric, culture-leading and brought to life on modern platforms.

Jamie has a passion for winning new business and brings a strong track record of substantial wins throughout her career, including the U.S. Army, McDonald’s, Miller Lite, Blue Moon, Fiat Chrysler, Symantec, iShares by BlackRock, Kroger, Big Lots, Jiffy Lube, and more.

Jamie joined Havas Chicago in 2020 after six years at DDB U.S., where she mostly recently served as EVP, Director of Business Development. In this role, she was responsible for integrating new business efforts and driving growth across the agency’s U.S. offices, including Chicago, New York and San Francisco.

Prior to DDB, Jamie was Director of New Business Development at O’Keefe Reinhard & Paul. Previously, she spent 10 years at FCB Chicago, where she rose through the ranks from Business Development Coordinator to VP, Director of New Business.

Jamie serves as the Chair of the 4A’s National Large Agency New Business Committee and was recognized as a Working Mother of the Year by She Runs It in 2019. She’s also engaged in the broader U.S. new business community, supporting industry groups such as AdForum, ANA, Mirren NY, Mirren CEO Chicago, Chicago Advertising Federation.

A Chicago native, Jamie earned her bachelor’s degree from the University of Illinois at Chicago and currently resides in nearby Indiana with her family, including two kids, one dog, three fish and three turtles.
Lilia Arroyo Flores, Chief Strategy Officer, Havas Chicago
As Chief Strategy Officer, Lilia Arroyo Flores is responsible for building and leading our strategy department across Havas Chicago, Annex Chicago and Annex Experience, to bring together human truths, data, analytics and insights. This is a Havas superpower, in close collaboration with Havas Helia Cx using our proprietary tools, that truly powers creativity. We’ve already seen it in action on some clients and in new business pitches.

After spending more than two decades working in advertising, communications and marketing, Lilia has mastered the ability for brands to engage people, drive brand conversation, and garner media headlines – it is through creative strategies fueled by understanding culture, human behavior, rigorous data intelligence and rich storytelling. 

Lilia joins Havas from Edelman, where she was Executive Vice President, Head of Strategic Planning. She is a team leader and passionate mentor who motivates teams to increase productivity, creativity and business growth. 

During her tenure at Edelman, Lilia partnered with CEOs, CMOs, CCOs, and other senior executives to identify audience insights and business strategies that drive brand equity, consideration, differentiation and growth. 

Prior to Edelman, Lilia has been a brand catalyst at Leo Burnett and FCB. She has worked with multimillion-dollar global brands including: P&G, Coca-Cola and Walmart. She has been a featured speaker and workshop facilitator at Chicago Ideas Week, American Marketing Association and 4A’s StratFest.

Lilia is an outspoken advocate for Diversity & Inclusion and currently serves on the National Board of Directors of The Hispanic Alliance for Career Enhancement (HACE). In addition, she also serves on the Medical Center Board of Directors of Ann & Robert H. Lurie’s Children’s Hospital and enjoys guest lecturing at her alma mater, DePaul University.