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Helen Miranda
4A's Agency Search Liason


Office Employees0-50
Total US500+
Total Worldwide500+
Tim Spengler, President, North America
As Chief Activation Officer, Tim leads all Initiative’s North American channel activation efforts, overseeing the unification of all buying departments including national broadcast, local broadcast, print and digital. Tim is also a leading member of the advisory council of Interpublic's MAGNA Global, one of the world's largest broadcast media negotiation units.

The industry has recognized Tim’s activation leadership with recent nominations and awards including the groundbreaking “Running Man” activation for AOL. The Running Man’s integration into baseball’s World Series has been called “one of the industry’s most powerful and seamless brand placements to date.”

Tim is also one of the industry's leading spokespeople. He is ranked among the top five in Advertising Age's annual "Media Talk" survey, which tracks the most-quoted executives in the industry.
Larry Orell, Chief Operating Officer
With his extensive experience in the U.S. market, Larry is a well known figure in the industry and a key member of the Initiative management team. Focused on our operational structure and working closely with Initiative’s division heads and financial teams, his role is to ensure Initiative’s extensive stable of assets, resources and techniques are leveraged effectively throughout all regions.

Larry is a member of the 4As Media Policy Committee, and a former member of the Ad Council Media Committee and the BPA Advisory Board. He has served as a guest speaker at the annual 4As Media Conference, as well as at the MPA's Annual Meeting Training Seminar.

Prior to joining Initiative in 2000, he was the general manager of The Lords Group, a full-service agency.
Greg Walsh, Chief Financial Officer
As Chief Financial Officer, Greg is responsible for overseeing all financial, accounting and treasury processes for Initiative’s North American operation. He has a strong strategic and tactical expertise in finance and operational management, and received his MBA in Finance from Seton Hall University.

He joined The Interpublic Group’s corporate treasury department as an analyst in 1998 after starting his career in banking. One year later, he was brought on board at Initiative from IPG Corporate to assist in the agency’s merger with Western International Media, and placed in charge of moving the entirety of financial back-office functions from Los Angeles to New York.

From 1999-2002, he served as Assistant Treasurer for Initiative Worldwide, overseeing domestic treasury functions and evaluating capital transactions for the firm’s international offices. He was promoted to Finance Director for Initiative’s East Region in 2002, and served in that position until he was elevated to CFO in 2007.