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Della Femina Advertising

Office Employees0-50
Total US0-50
Total Worldwide0-50
Jerry Della Femina, Chairman, CEO & Executive Creative Director
In 2017, Jerry Della Femina was inducted into the Advertising Hall of Fame, which recognizes the most accomplished and legendary figures in advertising. Advertising Age named Jerry Della Femina one of the 100 Most Influential Advertising People of the Century. These honors simply confirm an already accepted fact within the industry – and outside of it.
For years he was the most sought-after advertising expert in the country, and Mr. Della Femina has appeared in almost every major television network, magazine and newspaper. He is the winner of Lions from Cannes, Good Keys for copywriting, Clios, Andys and just about every creative award in the advertising business.
He co-founded Della Femina Travisano & Partners in 1967. The agency grew to become one of the top 20 agencies in the U.S. with billings over $800 million. DFT&P (later named Della Femina McNamee) produced some of the most successful advertising running during the “advertising creative revolution,” building successful brands such as Beck’s Beer, Isuzu and Blue Nun Wine. In fact, some of the work is still running today: Meow Mix and Dow Bathroom Cleaner (“Scrubbing Bubbles”).
Meow Mix (“Singing Cat”) and Isuzu (“Joe Isuzu”) have been chosen by Ad Age as two of the most creative campaigns in the history of advertising.
After selling his agency in 1987, Mr. Della Femina re-entered the advertising business in 1991.
Mr. Della Femina has written one of the three best-selling books in the history of advertising, "From Those Wonderful Folks Who Gave You Pearl Harbor." David Ogilvy and Rosser Reeves authored the other two. "From Those Wonderful Folk" is still required reading at many universities and has been credited by many as the book that inspired them to start a career in advertising.
In 2008, Jerry Della Femina was inducted into The Creative Hall of Fame.
Mr. Della Femina also writes a weekly column, “Jerry’s Ink,” for The Independent newspaper. His column has won several “Best Humor” Awards from the Chapter of the Society of Professional Journalists.
Jerry Della Femina was born in Brooklyn and attended Brooklyn College. He received honorary doctorates from the University of Missouri in 1983 and Long Island University in 1989.