What are NFTs and How Can Advertising Agencies Cash In?

July 15 - December 31, 2021
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On Thursday, July 15th, 2021 the 4A’s Business Intelligence & Insight team aired their latest webinar “What are NFTs and how can Advertising Agencies Cash In? NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, are all getting in on the action. Come up to speed and learn the basics behind the crypto economy, current implementations and the legal issues that are fast arising. Speakers Our presenters from the law firm Loeb & Loeb LLP will include: Brian Heidleberger, Chair, Advertising, Marketing and Promotions Melanie Howard, Chair, Intellectual Property Protection; Chair, Luxury Brands; Deputy Chair, Advanced Media and Technology Idara Udofia, Advanced Media and Technology The topics covered include: What is a Non-Fungible Token (NFT)? How and why are NFTs being embraced by Marketers and Agencies in today's marketplace? Are they Cryptocurrency as the building blocks for NFTs? Contracting with clients, third-party platforms, artists and sales agents Intellectual property clearance, licensing, protection and enforcement Royalties and compensation Securities law Environmental concerns SAG-AFTRA considerations


Free for Members Only After registering, you will receive a confirmation email containing information about watching the recorded webinar.


Mark Piazza | mpiazza@4as.org Sal Conte | sconte@4as.org