| Leo Burnett Business | Phone (646) -84-0-8350 |
| 300 Park Avenue South | Fax (646) -84-0-8360 |
| 7th Floor | URL www.leoburnettbusiness.com |
| New York, NY 10010 | Contact Lisa Abbatiello |
| E-mail lisa.abbatiello@leoburnett.com |
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We are the Business-to-Business specialist group of Leo Burnett. But you probably gathered that from our name. At Leo Burnett Business we’re proud to be a B2B agency. We like doing “the tough stuff” as one of us puts it. But, for us, the term Business-to-Business doesn’t quite fit. It sounds like one conglomerate hailing another.
For us, B2B is about reaching within the bricks and mortar to understand the flesh and blood that really makes a business tick – the specialists. As Leo Burnett said, “we are people talking to people.”
That’s why we seek the human connections – both personal and professional – that exist between complex decision-making units and expert sellers in the purchasing cycle. A model we call Specialist-to-Specialist: S2S™.
Through our S2S process we create ideas that build business brands - whether B2B, corporate, financial, healthcare, or technology. Everything we do is guided by a clear brand strategy that we can execute across all media. And through Leo Burnett Business, you'll have access to the global Publicis Groupe network of specialists in media, public relations and events. |
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