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Helen Miranda
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Carat USA, Inc.

Carat USA, Inc.Phone (212) -68-9-6800
150 East 42nd StreetURL
14th FloorContact Kim Hunt
New York, NY 10017E-mail
Holding Company
Once upon a time, media was a subset of advertising. What few communications channels there were - TV, radio, film, press, outdoor - were well-known and easy to navigate - one approach - the mass-marketing model worked for all.

We're now in a new era of media. From iPhone apps to Facebook, there are many more channels and many more marketing models. Bought media is just one part of the puzzle. Owned media (an advertiser's own websites, sponsorships and publications) and earned media (the conversations people have about a brand on social networks for example) are just as important. Planning a campaign starts with an idea instead of an ad.

These ideas can be of incredible value to clients. Devising them and making them happen is what we do here at Carat. We create and execute media plans that harness bought, owned and earned media and make them all work in perfect harmony. We specialize in understanding and making the most of every media opportunity there is. Carat is redefining the value of media to build our clients' businesses.