Stories are around us everywhere. They are an important part of our culture and an even more important part of doing business. As the media landscape gets more chaotic by the day, crafting strong stories that cut through the clutter has become an increasingly important art, science and skill.
Facts, figures and data will get you far, but crafting a clear and powerful story around that critical information will make earning the business of new clients and customers — and keeping the loyalty and trust of existing ones — fresh and interesting. On January 26, join Julio Vincent Gambuto who, using examples from film, television and the Internet, will review the basics of storytelling in an accessible, interactive and dynamic way.
Highlights:
- Understand the basics of story structure and understand the 10 essential elements of every good story
- See how story structure applies directly to all business communications, from PowerPoints to ads, docs and emails
- Learn a new step-by-step process for creating a story with your work and how to get your team all on the same page
- Get presentation digest and follow-up worksheets
Who Should Attend?
This webinar is ideal for professionals at all levels, including those who strategize, plan and buy media; those who create, write and design creative; and those who pitch new business.
About Your Webinar Leader:
Julio Vincent Gambuto is a writer-director currently working in film and television. He directs short films, recently shot his first feature film, and just wrote his first season of kids’ television for Nickelodeon. For 12 years, Julio was the principal of The Javin Group, a national network of freelance marketing communications professionals, working with a wide range of clients — from entrepreneurs to small business owners to large media teams at Time Inc. and Meredith Corporation.
He is now an independent story consultant for Horizon Media, Campanario Entertainment and Stone & Company Entertainment. Julio holds his BA in English Literature from Harvard University and his MFA in Film and Television Production from the University of Southern California School of Cinematic Arts.
To learn more about Julio and the Story Hero! Workshop Series, visit www.beastoryhero.com.
Pricing
Member
Single Registrant: $149
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Non-Member
Single Registration: $259
Full Conference Room: $699*
Unlimited Access for the Company: $1299**
* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
Cancellations
A cancellation fee of $25 will be applied to any cancellation.
Questions?
Please contact webinar@aaaa.org | 212-850-0750
