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Training & Professional Development
  • Advertising Management & Development Program (AMDP)
  • Executive Leadership Program
  • Institutes of Advanced Advertising Studies (IAAS)
  • Sage & You
  • Advertising Management Development Program

    The AAAA Advertising Management Development Program (AMDP) is tailored for an agency's next generation of middle-management--the people who need to work through other people to get the job done. AMDP helps young stars in every department--account service, creative, media, research, and planning--to develop the necessary skills to become more productive, effective managers. The program consists of a mix of video-based case studies, paper-based studies, as well as team discussions and exercises. The program is typically held once a year.

    For more information about Advertising Management Development Program, contact Troy Starwalt, tstarwalt@aaaa.org.


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