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Benefits of Membership

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Qualifications for Membership

To request more information about becoming an AAAA member, please contact the Agency Relations & Membership Division at (212) 682-2500.

Overview

Election to the American Association of Advertising Agencies (AAAA), the industry's national trade association, is the highest professional recognition an advertising agency can achieve. In fact, AAAA membership has been awarded to less than 10 percent of the more than 13,000 agencies in the United States.

As a member, your agency can become a more effective, productive and profitable marketing communications business because the AAAA offers you information and services on virtually every aspect of running a communications agency. AAAA services and benefits will make your staff more knowledgeable, better informed, more efficient, and better able to serve your clients.

Source of Information

AAAA members can offer their clients expanded or improved services through access to an unparalleled source of advertising related information. They can also modify or improve their own internal practices and procedures through published management studies, individual consultation, and through the knowledge and expertise gathered from other members, large and small, all over the country. AAAA can also provide members with research that will help them win new clients and keep up to date in order to retain existing accounts.

Access to Programs and Peer Groups

With membership comes the opportunity to participate in professional development programs and seminars, and to take advantage of the association's group insurance, retirement, and affinity discount plans. It also means meeting and sharing expertise with other agencies through AAAA committees, regions, and councils. Members can also participate in AAAA Forums, in which top executives from non-competing agencies of similar size from different geographical areas convene to candidly discuss common problems and issues As a member, your agency can become a more effective, productive and profitable marketing communications business because the AAAA offers you information and services on virtually every aspect of running a communications agency. AAAA services and benefits will make your staff more knowledgeable, better informed, more efficient, and better able to serve your clients.

Industry Representation

AAAA members benefit from the association's government relations programs which provide increasing protection of the advertising agency business against unfair or harmful federal and state legislation and form the AAAA's role as an industry representative to clients, media, educators, and the general public.

AAAA Members Are Its Strength

AAAA members know that membership is a two-way street. Member executives serve on our national Board of Directors and on the Boards of Governors of our four Regions and 26 local Councils. More than 600 professionals from member agencies work together on our 46 committees and sub-committees on projects that benefit all agencies. AAAA members participate in the Institutes of Advanced Advertising Studies, and the Multicultural Advertising Intern Program. They instruct at our seminars, write AAAA booklets, and host industry meetings nationwide. And member responses to our confidential management studies create the reliable, credible data for which the association is so well known.

AAAA Services

Research Services. This AAAA division is staffed with professional information specialists to handle member inquiries on virtually every aspect of advertising and the agency business in the U.S. and abroad.

Agency Management Services. This AAAA division helps agency principals reach sound financial, management and administrative decisions via the collective experience of member agencies of all sizes.

Media Services. This AAAA division counsels members who seek media advice and information, establishes discounts with vendors for various products and services used by media professionals at member agencies, and programs the annual AAAA Media Conference & Trade Show. This division also manages fifteen media-oriented committees whose members discuss industry issues and provide guidance on solving media-related problems.

Conferences and Special Events. This AAAA division satisfies member agencies' staff training and development needs by designing and sponsoring dozens of programs nationwide as well as overseeing the crucial details of all of the AAAA national conferences.

Insurance and Employee Benefits. AAAA Benefits, Inc. offers member agencies group plans at competitive rates for life or long-term disability insurance, as well as workers' compensation plans, agency liability insurance, employee assistance programs and retirement plans.

Government Relations Information and Expertise. The AAAA's Washington office works to battle advertising taxes and protect the freedom to advertise. Members receive help in understanding the direct effects that certain government legislation and regulation may have on the agency business.

To request more information about becoming an AAAA member, please contact the Agency Relations & Membership Division at (212) 682-2500.

  


 
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