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Research Databases
  • AMIGO | Advertising News
  • BUDDY | Demographic Data
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    AMIGO | Advertising News
    AMIGO | Advertising News
     
    AMIGO (Advertising, Marketing, Industry, Global - Online) is ideal for quick and focused information that you can access 24/7 from your own computer. It contains trade press articles that help you to:

    • Profile companies, products, and brands
    • Retrieve data on market size, market share, and product sale
    • Locate information about marketing strategies and advertising campaigns in the United States and around the world.
    BUDDY | Demographic Data
    BUDDY | Demographic Data
     

    BUDDY (Business Demographics and Data for You)  is a market research tool containing a wide array of demographic and household spending reports and forecasts. Use BUDDY to generate :

    • Demographic profiles for any U.S. geographical entity (U.S., state, country, metro area, ZIP), containing data on gender, age, race, education, household inclome, occupation, and household size - available for current year and five-year forecast, complete with maps
    • Profiles of businesses located in any geographical area
    • Product line sales by type of retailer
    • Household spending for broad and specific product categories by geographic area
     
      


     
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