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Diversity Initiatives
  • Minority Scholarships
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  • Minority Scholarships
     
    Through the AAAA Foundation, Operation Jumpstart scholarships are granted to students of diverse ethnic backgrounds at post-graduate portfolio schools in an effort to increase the diversity of art directors and copywriters in the advertising industry. The Foundation also administers the following scholarships for people of color and women: the Bill Bernbach Minority Scholarship, the John Mack Carter Scholarship, the ANA Multicultural Excellence Scholarship, the Forbes Media Scholarship and the Advertising Age Media Scholarship. Please see the listings below for details about all of the AAAA Foundation scholarships

    Operation Jumpstart III
    Operation Jump Start III, which began in the summer of 2006, provides financial assistance to aspiring multicultural art directors and copywriters. The program is a continuation of Operation Jump Start I and II, which has provided scholarships for more than 130 students since 1998.
     
    Scholarship Amount: $10,000 paid in two annual installments
    Eligibility: An applicant will be considered for a scholarship if he or she meets all of the following criteria:
    • Registered as an incoming graduate or portfolio school student at one of six designated OJS III portfolio schools (The Miami Ad School, The Portfolio Center, The Pratt Institute, The Ad Center at Virginia Commonwealth University, The Creative Circus, The University of Texas at Austin) or a full-time junior at one of two designated OJS III colleges (The Minneapolis College of Art & Design or The Art Center College of Design at Pasadena)
    • Is African American, Asian American, Hispanic American, Native American, multiracial or multiethnic
    • Has extreme financial need
    • Shows creative talent and promise
    • Is a citizen or permanent resident of the U.S.
    Application Information: Applications are available from the aforementioned schools. (The AAAA does not distribute applications directly to students.) Scholarship winners are announced in September.

    Bill Bernbach Minority Scholarship
    The Bill Bernbach Minority Scholarship, sponsored by DDB Worldwide, recognizes excellence in art direction and copywriting by awarding five students $5,000 each. Scholarship recipients fly to New York for dinner with the DDB Worldwide Board and meet with industry creative leaders. The scholarship also offers recipients the possibility of a paid, post-graduate residency at DDB.
     
    Scholarship Amount: $5,000 paid in one installment
    Eligibility: An applicant will be considered for a scholarship if he or she meets all of the following criteria:
    • Is African American, Asian American, Hispanic American, or Native American
    • Demonstrates financial need
    • Shows creative talent and promise
    • Is a full-time student in his or her final year at one of the following AAAA participating portfolio schools:
      -The Miami Ad School
      - The Ad Center at Virginia Commonwealth University
      - The Portfolio Center
      - The Creative Circus
      - The University of Texas at Austin
      - The Art Center College of Design at Pasadena
    • Is a citizen or permanent resident of the U.S.
    • Holds a bachelor’s degree from an accredited college or university
    Application Information: Applications are available at the tuition office of the participating schools. (The AAAA does not distribute applications directly to students.) Scholarship winners are announced in the fall.

    John Mack Carter Scholarship
    The John Mack Carter Scholarship Fund provides scholarships to women pursuing a graduate degree in media planning at the University of Texas at Austin.
     
    Scholarship Amount: $5,000 paid in two annual installments
    Eligibility: An applicant will be considered for a scholarship if he or she meets all of the following criteria:
    • Is a woman
    • Is able to demonstrate financial need, career commitment, leadership skills and strategic thinking
    • Is registered full-time in the University of Texas at Austin’s graduate advertising program with a concentration in media management or media studies
    • Is a citizen or permanent resident of the U.S.
    Application Information: Applications are available at the University of Texas at Austin. (The AAAA does not distribute applications directly to students.) Scholarship winners are announced in late summer/early fall.

    ANA Multicultural Excellence Scholarship
    The Association of National Advertisers Multicultural Excellence Scholarship is awarded to three undergraduate MAIP interns in good standing. The funds may be used for undergraduate studies at any accredited college or university in the United States of America. Scholarships are awarded on the basis of demonstrated academic ability.
     
    Scholarship Amount: $2,000 paid in one installment
    Eligibility: An applicant will be considered for a scholarship if he or she meets all of the following criteria:
    • Is a AAAA Multicultural Advertising Intern Program intern in good standing
    • Is a rising senior
    • Has a minimum GPA of 3.0 on a 4.0 scale (or equivalent)
    • Attends an accredited college or university in the U.S.
    Application Information: Qualifying MAIP interns may receive an application from the AAAA. The scholarship is presented at the annual MAIP graduation in August.

    Forbes Media Scholarship
    The Forbes Media Scholarship provides financial assistance to students pursuing a master's degree in advertising with a concentration in media at the Virginia Commonwealth University Adcenter.
     
    Scholarship Amount: $5,000 paid in two annual installments
    Eligibility: An applicant will be considered for a scholarship if he or she meets all of the following criteria:
    • Is African American, Asian American, Hispanic American, Native American, multiracial or multiethnic
    • Is able to demonstrate financial need, career commitment, leadership skills and strategic thinking
    • Is registered full-time in the VCU Adcenter’s graduate media advertising program with a concentration in media management or studies
    • Is a citizen or permanent resident of the U.S.
    Application Information: Applications are available at the VCU Adcenter. (The AAAA does not distribute applications directly to students.) Scholarship winners are announced in September.

    Advertising Age Media Scholarship
    The Advertising Age Media Scholarship provides financial assistance to an incoming, first-year graduate student in the Virginia Commonwealth University Adcenter’s Creative Media Planning program.
     
    Scholarship Amount: $10,000 paid in two annual installments
    Eligibility: An applicant will be considered for a scholarship if he or she meets all of the following criteria:
    • Is African American, Asian American, Hispanic American, Native American, multiracial or multiethnic
    • Exhibits career promise in media planning and/or buying
    • Exhibits extreme financial need
    • Is registered full-time in the VCU Adcenter’s Creative Media program
    • A citizen or permanent resident of the U.S.
    Application Information: Applications are available at the VCU Adcenter. (The AAAA does not distribute applications directly to students.) Scholarship winners are announced in September.



     
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