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Best Practices: Guidelines for Local Radio Media Audits



For many marketers, the investment that they make in media support for their brands is one of the most strategically important and financially significant elements of their business model. Given the importance of a marketer’s advertising activities, many advertisers want to ensure that their investment in media is properly calibrated, expertly managed and carefully monitored.

“Best Practices Guidelines for Local Radio Media Audits” is structured to provide advertisers with important information about the way local radio transactions are planned, negotiated and executed.

The second in a series of media auditing guides, this publication suggests industry best practices and recommends constructive steps that advertisers can and should take to ensure that their media investments are effectively and efficiently planned, purchased and verified. Other titles in the Best Practices series: Best Practices for Local TV Media Audits and Best Practices: Guidelines for National TV Buying and Stewardship Audits.