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Best Practices: Guidelines for Local TV Media Audits



The media audit is an operational review that can help identify, and prevent in the future, sub-optimal practices, mistakes, inappropriate shortcuts or missed opportunities across the media advertising supply chain. This document serves to outline best practices for local television media audits for agencies, advertisers and media auditing companies.

This title is part of the Best Practices Guidelines series, which also includes: Best Practices: Guidelines for Local Radio Media Audits and Best Practices: Guidelines for National TV Buying and Stewardship Audits.