One of our most-requested Research Insights is our compilation of information on innovation and new products. We are pleased to offer an updated and enhanced version of Research Insights | Innovation & New Product Forecasts.
This year, the report is divided into two parts. In the first part we offer you our own forecasts, developed by synthesizing a tremendous amount of new research and data. We provide actionable insights into consumer behavior, filtered through the lens of various economic scenarios.
Section Two contains a distillation of the best current thinking from academics and practitioners on innovation, factors for product success and failure, consumer insights, and the role of advertising in product trial, along with marketing spending on launches, rankings of the best new products of the year, line extensions, and more.