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The Competitive Edge



A commitment to talent, diversity and inclusion is a critical business imperative that keeps us relevant, strong and innovative in our rapidly moving world. For many years, the 4A's has helped to lead the way by providing the thought leadership context by which industry leaders can have continued open dialogue on key diversity issues.  Diverse talent gives agencies the competitive edge when conceiving, creating and executing work on behalf of clients in this global marketplace.

Many industry leaders are drivers of change; others are more than eager to move their companies forward and would benefit greatly from a best practices framework. The Competitive Edge: Diversity & Inclusion Fundamentals for Agency Leaders, a diversity best practice publication, was created to provide a grounding in diversity and inclusion strategies, as well as serve as a reference guide to established multicultural programs and organizations.