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The Competitive Edge Supplier Diversity Guide

Print Date: N/A



The "4A's Competitive Edge Guide: Supplier Diversity Fundamentals for Agency Leaders" is intended to establish agency best practices in supplier diversity, thereby, providing the industry with the framework in which agencies can develop their supplier diversity initiatives. Written by subject expert, Anita Laney, the guide provides a comparison between supplier diversity best practices for advertisers and supplier diversity best practices for agencies, including case studies from agencies that have made supplier diversity a business imperative.