Upcoming Webinars

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February
  • 1 - 2 PM EST
    You present your budget, analytics report, media plan or creative pitch, and back comes one of these lukewarm invitations to keep trying. The problem’s not always the work. Clients hesitate on major decisions because, like everyone else, they are programmed to avoid risk. But that doesn’t mean you should stop pushing bigger ideas.
  • 12:30 - 1:30 PM EST
    The quantity and quality of data has exploded and everyone in the communications industry needs to know how learn how to get the most out of data without necessarily becoming a data scientist. On February 10, join Tom Morton from Co:collective who will share how anyone can become proficient at using data to tell stories.
  • 1 - 2 PM EST
    In today’s fast-paced, project-based world, there’s no time for missteps or client miscommunication. With that in mind, account managers and team leaders must know how to navigate potentially difficult conversations when discussing budgets, fees, deadlines, project deliverables, success metrics, etc.
  • 1 - 2 PM EST
    On February 16, Nick New, Managing Director, The Knowledge Engineers, will make sure you get the tools you need to get your projects to run smoother, on time and on budget. Attend this webinar and get some really useful hints and tips that will make a difference and help you avoid some of the pitfalls that make projects go wrong.
  • 1 - 2 PM EST
    In today’s dynamic marketplace, and the powerful role the consumer plays in brand evolution, harnessing the power of Consumer Insights has never been more important or exciting. Gain a deeper insight and understanding of consumer demand and master the foundational tools that enable you to cultivate and assess essential customer insights.
  • 1 - 2:30 PM EST
    The needs of clients are shifting, and the gap between client and agency is growing wider –– but with this change comes new opportunity. On February 18, bring your entire management team to this 90-minute session that will completely shift the way you look at new business planning.
  • 1 - 2 PM EST
    Video conferencing makes communicating with clients as enjoyable as face-to-face meetings in the boardroom. But events don’t always go as planned. Learn how to manage a masterful video conference and presents the methods that make an effective project leader.
  • 1 - 2 PM EST
    On February 25, join Carolyn Ou as she helps professionals identify and understand the key causes of distraction, develop new techniques to combat them, and start creating an environment in which they can move forward more effectively and successfully towards their critical goals.
March
  • 1 - 2 PM EST
    Most agency people constantly have to get things done by working with people who don’t report to them -- in other agency disciplines, at the client’s, or even in the client’s other partner shops. Sheila Campbell will show you in this webinar how simply demanding or even nicely requesting what you need doesn’t always work. Instead, we must foster relationships that make people want to help us.
  • 1 - 2 PM EST
    Many times, creative briefs are neither creative nor brief. On March 3, during this one-hour webinar, Robin Hafitz, CEO, Open Mind Strategy, will demystify the process of writing a creative brief, and teach you how to write a brief that is pointed and inspiring.
  • 1 - 2 PM CST
    Think of business as a kickball game. You don’t have to pay kids to play, or pass out big titles to get them to try their hardest. Compensation and promotions are overused motivational tools. All you need are a simple set of rules, an important place on the team, a clear understanding of what each player has to do––and a chance to win.
  • 1 - 2 PM EST
    On March 9, join Nick New, The Knowledge Engineers who will review the basic principles of Code and what non-developers need to know to get started and avoid feeling lost. Know your elements from your attributes, know your CSS from your HTML, and explain what client and server side languages do.
  • 1 - 2 PM EST
    On March 10, join Jody Sutter and Ashley Milne-Tyte, who will introduce you to tips and techniques for breaking bad habits and getting more comfortable with writing in a concise, persuasive way.
  • 1 - 2 PM EDT
    It's not just about how good your data is, but what you do with it. At a time when marketing agencies, more than ever, need to be seen as data-capable strategic partners, it's critical for agency professionals to hone their skill for turning data into powerful marketing stories.
  • 12:30 - 1:30 PM EDT
    The “Age of Connectivity” is yielding a myriad of technology disruptors — companies with unique and innovative business models that are displacing well-entrenched industries. The important question for agencies is; How do we help ensure our clients go from disrupted to disruptor?
  • 1 - 2:30 PM EDT
    
Avoid predictable and uninspiring presentations with a new creative approach. Based on the aggressive best practices from Mirren’s new business training, this innovative webinar will focus on crafting a truly engaging and compelling final pitch deck – with the principal objective of converting business opportunities. 
  • 1 - 2 PM EDT
    As the marketing ecosystem continues to fragment in the face of increasing complexity, the most successful agencies are those who have focused their service offerings to meet the needs of clients looking for specialized expertise. On March 24, join Tim Williams, Ignition Consulting Group, who reveals a step-by-step approach for appealing to a larger, more sophisticated base of prospective clients.
  • 1 - 2 PM EDT
    Agency people are constantly making plans––campaign plans for clients, and new business and strategic plans for the agency itself. But too often they fail to make a formal plan for strengthening client relationships and growing revenue on specific accounts––in other words, how to lead, and not just service, their clients. It’s time to break this cycle.
  • 1 - 2 PM EDT
    Recruiting, engaging and retaining top talent is crucial for every ad agency competing in today’s marketing environment, yet it remains one of the most challenging and elusive aspects of agency management. How can we effectively attract and engage the people who will take our agency to the next level?
  • More...
April
  • 1 - 2 PM EDT
    Most clients understand things take time, money and involve risk. But what’s at stakes can make the difference. Agencies are reluctant to acknowledge shortcomings, brand managers receive pressure from unsympathetic bosses and shareholders and sometimes wonder if their agency partner gets that.
May
  • 1 - 2 PM EDT
    In order to operate profitably, agencies must create value in ways that transcend the traditional “full-service, integrated” model characterized by long-term client relationships. This means the agency business model must optimize, not just tolerate, the idea of working with multiple business partners in a series of “engagements.”
  • 1 - 2 PM EDT
    Many strong and talented individual performers find it difficult to make the transition from relying on themselves to getting work done through other people. Managing other people can be a tough challenge, especially when the styles and work patterns of Baby Boomers, Gen Xers and Millennials clash.
November
  • 1 - 2 PM EDT
    We all recognize that a good story can be the most effective way to make our points with clients. But it’s not always easy to find the right story, pare it to the right length (read: short!), tell it dramatically, and make sure the client gets it. The point of telling stories, of course, is to lodge important ideas and persuasive messages with clients.