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Roberts Communications, Inc.
AGENCY CONTACT INFORMATION
Roberts Communications, Inc.Phone (585) 325-6000
The Iron Works at High FallsFax (585) 325-6001
64 Commercial StreetURL www.robertscomm.com
Rochester, NY 14614-1010Contact Bill Murtha
E-mail bmurtha@robertscomm.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
Roberts Communications exists to get, keep and grow customers for our clients. What makes people tick? What bonds them together or breaks their hearts? Say "yes" to one thing and "no" to another? At Roberts these questions are the essence of our business. The answers are seldom obvious, and often, counterintuitive. In fact, it doesn't matter what we think. Or even what you think. In the end, all that really matters is what your customer thinks. We call it Customer Think-- the passion to change hearts and minds. It starts with you and your customer. We employ a combination of research, user panels, web-based testing and 1:1 executive interviews to create a flesh-and-blood portrait of a real person. Then the selling begins. Customer Think fosters marketplace change through powerful integrated communications rooted in human insight. There's nothing else quite like it. And yes, it is stunningly effective. Customer Think has helped the agency grow significantly over the last several years, with annual billings pushing $80 million and more than 75 full time employees. Roberts serves more than a dozen Fortune 500 business-to-business and consumer brand icons including: Ameriprise/American Express,American Red Cross, Bausch & Lomb, Blue Cross and Blue Shield, Corning, HSBC, Kodak, MasterCard, and Xerox. Traditional services include media advertising, strategic planning and research, sales promotion/collateral, public relations and public affairs/government relations. Specialized services include: Direct and Database Marketing, Channel Marketing/Sales Support, Co-op Advertising, Micro-marketing, and One-to-One Digital Marketing. The agency is a member of the American Association of Advertising Agencies (AAAA), Direct Marketing Association (DMA), and Worldcom Public Relations Group.