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The Yaffe Group
AGENCY CONTACT INFORMATION
The Yaffe GroupPhone (248) 262-1700
5th Floor, 1st Center Office PlazaFax (248) 262-9601
26913 Northwestern HighwayURL www.yaffe.com
Southfield, MI 48034-4715Contact Michael Morawski
E-mail mmorawski@yaffe.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
The Yaffe Group is an agency and strategic consultancy that offers a variety of services ranging from marketing and communications to culture and organizational change management. In short, we are a solutions company. What makes us unique is our integrated approach to every problem that begins with the application of our core belief that sustainable advantage for an organization exists at the intersection of culture, strategy and communications.

We use our proprietary models to solve any business problem in a way that factors in all the information about who a company is, who it wants to be (not necessarily the same), the current strategic direction chosen by management and necessary alignment of all internal and external communications with those factors.

We employ behavioral psychologists, social scientists, strategic planners and marketing professionals skilled in research, customer data analysis and management, creative development and execution. Our strategists are certified in many research disciplines including LEAN. We have been recognized as unique in our field. In fact, it was our unique philosophy on the art of persuasion that was the impetus for creating the Yaffe Center for Persuasive Communication at the University of Michigan.